Manager Sales

Walter M. Crawford

***** ***** *** * ******** WA 98374 | ************@*******.***

H 253-***-**** | C 253-***-****

SUMMARY

A retail professional with a broad range of retail Management skills, including Store

Manager, Multi Unit Area Manager, District Manager, Operations Manager, Marketing /

Merchandise Manager and Manager of Categories.

I have an excellent track record of increasing sales and moving gross profit to the bottom

line.

I am very skilled in recruiting, selecting and training people for future growth

EXPERIENCE

L.O.I. Distributing Company (DBA the Dollar Store) 2005 – 2010

Area Manager

Supervised 14 Retail Stores

Recruited and Trained Store Managers and the Management team

Implementing and monitoring the necessary checks and balances for cash and inventory

controls

Insure that the proper mix and inventory levels are maintained

Oversaw the merchandising and product placement

Insure that all stores meet or exceed the Company standards

Tesoro Marketing and Refining Company 1996 – 2003

Manager of Categories for 200 plus stores

Negotiated and managed major supplier agreement product mix, product cost and

product retail (McLane North West) increasing sales and gross profit dollars.

Negotiated and managed fountain soda agreement and DSD bottled beverage cooler

shelve space and plan-o-gram agreements, increasing sales and gross profit dollars

Negotiated and managed DSD salty snack plan-o-grams and space agreements

increasing sales and gross profit dollars.

Negotiated and managed DSD food service agreements increasing sales and gross profit

dollars.

Managed and Improved store layouts, plan-o-grams and schematics to increase sales

gross margin dollars.

Marketing Merchandise manager for the Alaska Region

Instrumental in increasing gross margin from 29% to 32% and the average inside store

sales from $ 68,000 to $105,000 per month

Designed plan-o grams, schematics and floor plans for all new and existing stores

Managed the price books for all Alaska markets

Planned, negotiated and managed the media and advertising for the Alaska Region.

Negotiated all DSD vendor and supplier agreements for the Alaska Region, product mix,

product cost, product retails, shelve space and plan-o-grams.

Designed the Frequent Filler Fuel loyalty program for the Alaska market (the loyalty

program was later expanded to the Hawaiian and lower 48 Tesoro markets)

Rich Dale stores

Director of Marketing and Merchandise, for stores operating in Maine, New

Hampshire and Ma.

Cumberland Farms

Director of Marketing and Merchandise, for New York State and Western Penn...

Petroleum Marketers (DBA Safestop Stores) Operating in Northern FL.

Operations Manager, with full P&L responsibility for all retail stores.

Ayers Restaurants

Supervised five 24 – hour full service restaurants in Duval County FL.

Southland Corporation (DBA 7 – 11 Stores

Sales Manager, responsible for the sales and marketing for 180 to 200 stores in N.E.

FL.

District Manager, operations manager with full P & L responsibility for 44 stores.

Field Representative, coordinate with a group of independent franchise owners to

insure corporate standards and guidelines are followed.

Store Supervisor supervised 8 to 12 stores with full P&L responsibility.

Education

University of North Fl.

Business Management and Marketing / Supervisory Management

Southland Corporation DBA 7 – Eleven Stores

Courses in Supervisory, and Operations Management.

National Association of Convenience Stores

Supervisory management, Marketing / Merchandise and Category management.

United States Air Force

Air Police and Security Police Course Lackland Air Force base Texas

Administrator Supervisor Course A J F 75000

Security Police Combat Tactic’s school L3AZER81150-006

.

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