John D. Wankewicz
** ****** ****, *******, ** ***02
E-mail: *********-****@*******.*** | Phone: 508-***-**** |Cell: 508-273-
6082
SENIOR SALES & MARKETING MANAGEMENT EXECUTIVE
PROFESSIONAL PROFILE
|Creative marketer and successful sales executive. |
|Over 25 years of sales and marketing experience in the industrial food |
|ingredient industry. |
|Successful at formulating effective go-to-market strategies and negotiating with|
|small entrepreneurial companies as well as multinational companies. |
|Versatile and seasoned professional who adapts well to rapidly changing |
|environments. |
|Strong team player/leader who excels in mediating among multiple departments and|
|maintains productive relationships with staff, peers and management. |
|Excellent written, verbal and interpersonal communicator and presenter skilled |
|in creating PowerPoint presentations for audiences of all sizes. |
|Positive, optimistic, well-organized self-starter who excels under pressure and |
|meets deadlines. |
|Proficient in CRM software and Microsoft Office including: PowerPoint, Excel, |
|Word, Outlook. |
Core Competencies in Sales & Marketing Management Include:
|.|Strategic Marketing and Business |.|Web Site Development |
| |Planning | | |
|.|Program / Initiative Management |.|Sales Forecasting, Budget Planning and |
| | | |P&L Management |
|.|New Market Evaluation, Planning and |.|Negotiation |
| |Expansion | | |
|.|New Product Assessment, Go-to Market|.|Quantitative and Budget-Management |
| |Strategy Development and Execution | |Functions |
|.|Establishment and Execution of |.|Infrastructure Constraints and |
| |Stretch Sales Goals | |Operational Capacity Gaps |
Education
Master of Business Administration 1986|Major in Marketing |Widener
University, Chester, PA |GPA: 3.50
Bachelor of Science 1978 | Chemical Engineering | Drexel University,
Philadelphia, PA
Kellogg Business School 1989| Industrial Marketing Course
Work |Northwestern University, Evanston, IL
Experience
1 Decas Cranberry Products, Inc., Carver, MA December 2011 - October 2012
Director of Retail Sales
. Expanded sales of retail products to regional supermarket chains
(doubling sales in one year).
. Secured a multi-year contract with a major multinational food &
beverage company for Mexico, Latin America and South America. Annual
sales projected at $2 million in year two.
. Managed regional retail broker network.
. Introduced 6 new cranberry items to the retail trade. Gaining
customer acceptance at 4 key customers.
2 Decas Cranberry Products, Inc. January 2006 - December 2011
Director of Industrial Sales & Marketing
. Expanded sales of dried cranberries from $10 million per year to over
$50 million per year.
. Managed and enhanced reporting / scorecarding providing targeted sales
goals for North American broker network.
. Initiated entire Web site, marketing and sales portfolio that produced
informational and selling tools
for sales staff, resulting in increased sales and greater time-
management efficiency for staff.
. Developed corporate marketing communications including: tradeshow
messaging trade advertising & social media programs.
. Introduced 7 new products into the industrial market. Generating over
$500,000 in sales within two years.
. Managed all aspects of the new product introduction process from
research through to manufacturing and marketing.
3 John D. Wankewicz
4 Henningsen Foods Inc. (Division of QP Corp.) Purchase, NY December 2000
- December 2005
General Manager - Sales & Marketing
. Managed all North American sales and marketing activities of a $30
million per year food ingredient business.
. Leveraged customer relations to maximize profitability in a highly
competitive commodity egg market by continuing to make a profit when
other companies were losing money.
. Identified and developed over a dozen new accounts generating $5
million in additional sales per year.
5 Henningsen Foods Inc. (Division of QP Corp.) January 1995 - December
2000
Marketing Manager
. Managed all corporate marketing activities.
. Managed all new product development efforts. Launched 5 new products
into the industrial market.
. Introduced a new meat flavor generating over $0.5 million in sales
within 3 years.
6 Colorcon, West Point, PA March 1992 - November 1994
Marketing Product Manager
. Managed all marketing activities of a $40 million per year
pharmaceutical product line.
. Marketing responsibilities increased to include a $10 million per year
food product line.
7 FMC Corporation, Philadelphia, PA November 1986 - March 1992
Marketing Project Manager
. Managed market introduction activities for a new cellulose ester
polymer for controlled drug delivery.
. Initiated and managed a $500,000 research and development program to
expand sales of existing ingredients into new markets including:
agricultural chemicals, coatings, drug delivery and cosmetics.
. Launched a new pharmaceutical excipient including all aspects of a
$3.0 million plant expansion. Product had a targeted profitability of
$1.5 million per year within 5 years.
8 FMC Corporation, Newark, DE February 1984 - November 1986
Associate Research Engineer
. Developed research programs for new food and pharmaceutical products.
9 FMC Corporation April 1981 - January 1984
Process Engineer
. Managed cost reduction and productivity improvement projects.
10 ICI Americas, Newark, DE June 1978 - April 1981
Pharmaceutical Production Supervisor
. Supervised 15 hourly employees in the production of oral dosage
tablets, liquids and capsules in compliance with Current Good
Manufacturing Practices.
GEOGRAPHY:
. Continental US - willing to relocate.