Manager Management

|INTRODUCTION |

|An accomplished Product Management leader with an MBA, a BS in Software |

|Engineering, and over 20 years experience designing, launching, and managing a |

|broad range of product lines. I am a well-rounded marketing professional with a |

|strong track record on highly successful marketing and product development teams,|

|targeting consumer and business customers. I have experience managing product |

|and project life cycles in the internet, mobile, enterprise, and |

|telecommunications sectors. Focused interests include mobile services and |

|applications, ecommerce and transaction processing, customer relationship |

|management, security and risk management, and financial services. |

|QUALIFICATIONS |

|Product Management |Business Operations |Technologies |

|Define Market and Product |Excellent Communication |Software Platforms and |

|Requirements (MRD, PRD) |Skills |Languages |

|Market Research and |Project/Program Management |(Object-oriented, J2ME, |

|Segmentation |CRM (Business/Consumer), |WAP, HTML, JavaScript, |

|Manage Multiple Product |Billing System, and OSS |XML, SaaS, Ruby on Rails) |

|Life Cycles |Applications |Networks Design, |

|Strong Development and |Team Building and Group |Implementation, and |

|Engineering focus |Leadership |Management |

|Network, Software, |Sales Support and Training |Wireless Networks |

|Products, Services |Quality Improvement and |Software platforms and |

|Marketing Collateral and |Process Development |End-user Devices |

|Event Marketing |Business Development and |Web and User Interfaces |

|Portfolio Management |Partnerships |Location Determination and|

|Technology Evaluation and |Business Analysis and |GPS |

|Planning |Contract Negotiation |Financial Services and Web|

|Agile and Waterfall Models|eCommerce and Payment |Applications |

| |Processing |Application Programming |

| |Social Media (Viral) |Interfaces (API) |

| |Marketing | |

| |Online Advertising | |

| |

|SELECTED ACHIEVEMENTS |

|@Yodlee: Managed several enhancements to online bill-pay service, which supported|

|sales of company's product offering to 5 of top 10 financial service providers, |

|generating over 10 million transactions annually. |

|@PacWest Telecom: Led cross-company product management effort to create |

|leading-edge, web-based VoIP service offering for VoIP service provider markets, |

|including user experience design, partner relationship, inter-company interfaces,|

|and joint product definition. |

|@AT&T Wireless: Directed design and implementation of prepaid wireless service |

|for SBC Wireless, launching service on budget and with an aggressive time frame; |

|resulting on $25 million of new revenue from over 200,000 subscribers the first |

|year. |

|@eBay: Manage annual price changes for global sites that resulted in revenue |

|gains of over $50 million and significant changes in product consumption. |

|@AT&T Wireless: oversaw the simplification of the wireless services activation |

|process; developed the first retail packaged offer for phone, pager, and |

|voicemail; and reduced projected customer turnover by 50%. |

|@Sprint: Initiated and drove Quality Improvement Project to enhance the |

|effectiveness and morale of large cross-functional team in the Strategic Network |

|Development department; results included increased employee retention and |

|improvement in service levels. |

| |

|CAREER SUMMARY WITH ACHIEVEMENTS |

|Senior Product Manager |RockYou, San Francisco, CA |9/2012 - |

| | |10/2012 |

|Lead product management function for newly-built Ads Technology team. |

|Responsible for ad server and campaign management platform. |

|Defined new Ad Units and managed integrations with external partners. |

|Investigated bugs, assisted the Engineering team, acted as QA. |

|Supported Sales. |

|Other focuses include graphic and video advertising, viral and social marketing. |

|Senior Product Manager |Plum District, San Francisco, CA |4/2012 - 8/2012|

|Lead product management for company's entire product platform, including website,|

|content management platform, and Salesforce application. |

|Managed user experience for internal and external users. |

|Provided technical support for reporting platform. |

|Managed Agile/Sprint processes for Engineering. |

|Supported Sales and Customers (Buyers and Merchants). |

|Supported Marketing requirements for social and viral marketing (via Facebook) |

|and SEO/SEM tracking and performance. |

|Technical focuses on platform architecture, Ruby on Rails release management, and|

|data integration with Salesforce application. |

|Senior Product Manager - |eBay, San Jose, CA |1/2010 - 4/2012|

|Billing and Pricing | | |

|Performed standard Product Management function in support of Billing, Payments, |

|and Pricing initiatives in eBay's Seller Experience/Billing department. |

|Primary focuses were on defining rules-based pricing schemes, enhancing member |

|retention initiatives, and improving security controls for payment account |

|information. |

|Met with customers to understand various business models. |

|Technologies addressed include rules engines, content management, Service |

|Oriented Applications, web user interfaces, and database tools. |

|Senior Product Manager |eBay, San Jose, CA |2/2009 - 1/2010|

|(contract) | | |

|Performed identical functions as described in eBay position above. |

|Senior Product Manager |Yodlee, Redwood City, CA |11/2007 - |

| | |2/2009 |

|Performed standard Product Management functions for company's Bill-pay suite of |

|financial applications, focusing on user experience, application development, |

|reporting, and pre- and post-sales support. |

|Primary focuses included financial services markets and applications, payment |

|processing technologies, leading-edge web services applications and interfaces, |

|and UX design methodologies. |

|Product Management |eBay, San Jose, CA |4/2007 - 7/2007|

|Consultant - (contract) | | |

|Provided domain leadership in defining and executing the product vision to |

|replace the existing internal Customer Service platform with a more flexible and |

|efficient platform (Agent Desktop). |

|Primary focuses were on resolving Customer Support cases and integrating multiple|

|channels, and content management. |

|Technologies addressed include web interfaces, Java and .NET, Internet |

|architectures, enterprise messaging, and database repositories. |

|Technical Project Manager |AT&T, San Ramon, CA |12/2006 - |

| | |4/2007 |

|Project managed the software testing efforts for billing and customer service |

|applications that crossed company boundaries between AT&T and Cingular. |

|Using structured and integrated project management platform, managed five |

|concurrent projects, covering 10-15 distinct application platforms, across 3 |

|different release cycles. |

|Senior Product Manager |Pac-West Telecomm, Stockton, CA |11/2005 - |

| | |6/2006 |

|Performed standard Product Management functions for company's carrier-grade VoIP |

|service platform. |

|Responsible for partnership with industry leader to create leading-edge service |

|bureau for Internet and Cable VoIP service providers. |

|Technical focus on VoIP using SIP and RTP, supporting voice and video (H.323) |

|applications, as well as CALEA and E-911, and web application interfaces. |

|Senior Product Manager |Amdocs/DST Innovis, El Dorado Hills, |12/2004 - |

| |CA |10/2005 |

|Performed standard Product Management functions for company's carrier-grade |

|billing and CRM platform for broadband, cable, and satellite service providers. |

| |

|Areas of responsibility included VoIP, Provisioning, Product Catalog, |

|Collections, and Mediation/Integration. |

|Provided direct sales support responsibilities for company's largest satellite |

|customer, and helped manage custom research and development efforts on customer's|

|behalf. |

|Technologies used include Java, VoIP, Cable/satellite infrastructures, and web |

|interfaces. |

|Business |SBC (now AT&T), San Ramon, CA |10/2003 - |

|Consultant/Technical | |4/2004 |

|Architect (contract) | | |

|Documented business requirements and designed technical solutions for suggested |

|enhancements to various billing systems and applications. |

|Senior Product Manager |PointBase, Inc., Mountain View, CA |03/2002 - |

| | |06/2002 |

|Developed Market Requirements Document that detailed new and emerging |

|opportunities and possible strategies for offering the company's Java database |

|and synchronization technologies to a new target market. |

|Technical focus on mobile applications, database platforms, and Java |

|applications. |

|Senior Product Manager |IXI Mobile, Inc., Palo Alto, CA |3/2001 - 7/2001|

|Performed standard Product Management functions for advanced wireless gateway |

|products and carrier-grade service platform for the wireless (2.5G, 3G, 802.x, |

|Bluetooth) Internet market. |

|Focus included device transparency and location determination. |

|Technologies addressed included web applications, Bluetooth, Wi-Fi, and 3G |

|Wireless. |

|Senior Product Manager |Postini, Inc., Redwood City, CA |6/2000 - 2/2001|

|Developed services that integrated email services with mobile devices. |

|Performed standard Product Management functions |

|Focus included "follow-me" and "find-me" applications, text messaging, CALEA, and|

|E-911. |

|Director of Product |AT&T Wireless, Pleasanton, CA |10/1995 - |

|Management | |6/2000 |

|Network Signaling Engineer |

|Product Manager, Wireless Services - Handset services |

|Director of Product Management - Handset and Network Services |

|Business Analyst |American Management Systems, Walnut |4/1995 - |

| |Creek, CA |10/1995 |

|Business Analyst, Wireless CRM |

|Business Analyst, Billing Reconciliation |

|Group Manager, Product |Sprint Long Distance, Kansas City, MO|1/1985 - 4/1995|

|Management | | |

|Network Surveillance Systems Manager |

|Database Manager, Network Surveillance |

|Network Engineer, Fiber Optic Routes |

|Product Manager, Carrier and Advanced Services |

|Software Development |Intel Corporation, Santa Clara, CA |6/1983 - 1/1985|

|Engineer | | |

|Software Engineer |

| | | |

|EDUCATION |

|Master of Business Administration, emphasis in Global Marketing, |1994 |

| | |

|University of Kansas, - Lawrence KS | |

|Bachelor of Science in Computer Science, emphasis in Software |1983 |

|Engineering, | |

|California State University - Chico, CA | |

| | |

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