Marketing Management

Marketing Communications Specialist

Highly motivated and creative marketing communications professional with

five years experience in high-level, international business environments.

Work experience abroad in two international organizations in Italy, from

2006 to 2011. Enthusiastic Marketing Communication Coordinator, with

proven ability in assisting and leading in the implementation of marketing

projects, adhering to marketing strategies. Demonstrate strong competency

in collaboration and problem solving. Core competencies include:

Branding & corporate image Email marketing & campaigns

Graphic design for marketing Event management/marketing

collateral Customer relations management

Web marketing/online presence

Technical Skills Personal Skills

Adobe CS4/CS5 Illustrator, InDesign, Bilingual Italian/English with

Photoshop, Flash, Fireworks, & international work experience and

Dreamweaver perspective

Adobe Captivate Strong team player - experience in

HTML & CSS collaborative environments - ability

CRM systems (e.g. Salesforce, Sugar) to take direction and lead

Content Management Systems (CMS) Self-motivated - high performance

Marketing Analytics Tools (Google rate - effective time &

analytics, webmaster tools) multi-project management

Operating Systems - Windows & Mac Creative thinker - ability to look

Microsoft Office at challenges from a new angle

Desire to know - aspiration to take

on new tasks and acquire new skills

Professional Experience

eXact learning solutions Atlanta, GA (USA) & Sestri Levante (ITALY)

11/2010 to present

eLearning Software Products & Services

Marketing Communications Coordinator

Execute strategic online marketing efforts, and all marketing collateral

production. Oversee and execute the planning and marketing of, and

attendance and presentation at important international industry events.

Develop consistent marketing communications both internationally and

externally to the company. Primary tasks include:

. Assist in organizing trade shows globally - keep updated database of

trade shows worldwide, negotiation of sponsorship packages, create project

campaigns disseminated through CMR, prepare event deliverables (Flash

presentations, product profiles, etc.), plan timely delivery of all needed

deliverables, attendance at key events

. Marketing collateral & documentation management - produce marketing

material, such as brochures, case studies, flyers, etc., edit all

marketing documentation in English, ensure materials on corporate DR and

website are always up-to-date, produce exhibition stand graphics

. Manage marketing CMR data - prepare, run and distribute marketing

activity report, manage email lists

. Web marketing - edit/upload website content, product website updates

(copywriting and graphic elements), maintain company social media

profiles, continued improvement of web presence, webinar

organization/promotion, monthly web reports

. Coordinate email campaigns - edit and produce HTML emails, send emails

using CRM data

Marketing Assistant

3/2010 to 11/2010

Completed overarching corporate marketing communications efforts, including

the rebranding of the company from former Giunti Labs brand (design of new

logo and rebranding of all marketing collateral), implementation of the new

company website, implementation of new email marketing campaigns, and

creation and dissemination of new marketing collateral such as white

papers, case studies, and product factsheets. Primary tasks included:

. Marketing collateral & documentation management (same as above)

. Assist in web marketing (same as above)

. Coordinate email campaigns (same as above)

European School of Economics Lucca/Florence (ITALY)

2008 to 2010

Private University

Head of Marketing & Admissions

Planned and executed a strategic marketing communication plan for the

translocation of the school from Lucca, Italy to Florence, Italy. Planned,

executed and publicized multiple strategic marketing events. Conducted

strategic one-to-one marketing to perspective students by means of targeted

marketing using the CRM system. Oversaw the admissions process of all

incoming students. Trained new marketing interns and employees in the

marketing department on use of the CRM, one-to-one marketing techniques,

product/service orientation, and the admissions process. Primary tasks

include:

. Management of admissions process, student orientation & planning

. CRM system targeted marketing and personalized customer relations (cold-

calling and targeted marketing campaigns)

. Translation from Italian/editing of English of marketing communications

(online & printed)

. Management of corporate website (using CMS)

. Organization and marketing of events and presentation at international

fairs

. Marketing materials (flyer, email, brochures)

Marketing Coordinator & Customer Relations Representative

2006 to 2008

All activities described above excluding management of admissions process.

Filco Appliances Sacramento, CA

2005 to 2006

Domestic Appliances/Retail

Sales/Customer Care

Donna Williams Conservation, Inc. Los Angeles, CA

2004 to 2005

Private Conservator

Intern

Education

Master in Business Administration . 4/2009 Additional coursework:

Concentration in Marketing Advanced Projects in Graphic

University of Buckingham/European School of Design . 5/ 2011

Economics (UK/Italy) American River College

Graduated "First Class Honours with Distinction" (Sacramento, CA)

Thesis - The Museum website: user experience & Writing for search engine

customer satisfaction optimization . 1/ 2009

TSW Search Marketing (Milan,

Bachelor of Arts . 5/2005 Italy)

Major in Art History & Italian Studies

Scripps College (Claremont, California) Certificate: Web Design . 11/

2009

Illustrator, Photoshop, Flash

& Dreamweaver

Frame School (Florence, Italy)

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