Customer Service Marketing

Lawrence C. Schoen

**** ***** **.

Cell 443-***-**** Home 410-***-****

Manchester, MD

21102

************@*****.***

Has the skill to understand the full scope of a situation and act

accordingly. Will put aside personal gains to attain team

objectives. Is able and willing to share knowledge and experience

to improve others' performance.

Places a high premium on teamwork and co-ordinates activities with

this in mind. Recognizes the importance of being meticulous and

always paying attention to detail. Precision work is second nature.

Understands the need to meet objectives in a timely manner and

conducts himself to this end. When extra stamina is needed to reach

a goal will readily make the necessary mental and physical

adjustments to reach that goal.

Achievements and Career History

Sinclair Broadcast Group November 2010-March 2011

As Marketing Coordinator for SBG's MobiDeals Mobile Marketing

product I successfully provided timely and effective internal

Customer Service to various markets across the US to help drive

growth of this service. I consistently met my own bi-monthly

submission deadlines while assisting other team members in meeting

theirs. Was also responsible for generating tracking reports for

product submissions, along with monitoring proper billing protocols

and correcting billing errors promptly to assure the company

captured all available revenues. Created a report that helped

identify and reduce errors originating with our production

department, which resulted in faster and more accurate posting of

marketing products to both the Mobile and internet sites.

BlipIt Mobile, LLC May 2008-October 2010

As founder of BlipIt Mobile I put together a special team of

professionals with technical and marketing expertise. BlipIt Mobile

sought to exploit and develop a unique approach to Mobile Marketing

not used by most new or established Mobile Marketing firms. In

leading this project I drew upon my previous marketing experience

and successes in Fiber Optics to fruitfully engage a variety of C

and VP-level executives in many industries, as well as generate and

measure consumer interest, engagement and feedback.

Some of my responsibilities included identifying potential funding

sources and partnership opportunities, establishing contact with

them and presenting the BlipIt concept and opportunity. I also

conducted copious market research of retailers and OEM's to better

understand their needs and how Mobile Marketing could successfully

integrate with their current marketing practices. At the same time I

led the effort to gather and quantify anecdotal consumer research to

better understand consumer mindset and psychology in relation to

Mobile Marketing recognition, usage, acceptance and adoption.

One result of my actions was that BlipIt Mobile was chosen as one of

three subject companies by the University of Tampa MBA program

Center for Entrepreneurship. Our unique concept was overwhelmingly

and enthusiastically embraced by both student participants and the

Deans who provided oversight for this program, along with students

and faculty at the University of Central Florida in Orlando. I then

directed strategy to combine the results of our marketing and

research activities with the technical development of BlipIt

Mobile's cutting edge service.

(1)

Verizon Telecom, Inc. Jan. 2005 - September 2009

As a Fiber Optic Technician my responsibilities included building,

splicing, testing and documentation of FTTP plant. I co-ordinated

my efforts with those of the team to achieve effective and accurate

results with regards to customer activation and service. Other

activities included night cuts, troubleshooting and fixing outages,

as well as "running jobs". My extensive background and experience

was constantly tapped as a resource to assist in Verizon achieving

its goal of market domination.

I also was the liaison for Verizon on a Safety Pilot Program

conducted by Remedy Interactive, Inc. in the Tampa market. This

study was designed to measure and determine causes of work place

injuries, and then introduce protocol and procedures to help

mitigate or eliminate such injuries. I organized and coordinated 25

meetings over a three month period between upper management, middle

management and craft technicians. The results of these meetings were

forwarded to Remedy Interactive and then followed up in meetings

with corporate officers in NY.

*Used this period of time to move my family from NY to FL* Dec.

2004 - Jan. 2005

North Atlantic Communications/FTx Solutions, LLC Jan. 2004 -

Dec. 2004

Partnered with Pat Ehman, the longtime owner of North Atlantic

Communications, to form FTx Solutions, LLC. This new company

provided comprehensive fiber optic services to cable TV MSO's,

college campuses and private companies. Responsibilities included

identifying and purchasing necessary equipment such as single

splicers, ribbon splicers, end to end test sets, live fiber

identifiers and OTDR's. I did extensive work on existing plant in

Manhattan's underground system. Entered live closures, identified

proper fibers and then cut in 12 or 24 counts to tie in to new

customers. Then hung a cabinet in the customer's office, built,

spliced, tested and documented the new service. Also connectorized

and installed large amounts of jumpers on several college campuses

in the NY area.

Next, I went to Tampa, FL with FTx to help kick off Verizon's new

FTTP build. I was responsible for interfacing with contractors above

me, as well as with Verizon's local managers, to assure that we met

stringent deadlines for work completion. Quickly become adept at the

unique requirements of building an FTTP system. Trained the

contractor above us on how to properly build and splice 864 count

ribbon cables. Was identified as the most accurate, efficient and

dependable splicing contractor on the job.

I.B.E.W. Local 25 July. 2003 - Dec. 2003

As a member of Local 25 I placed CAT5 cables for various businesses

and school systems. I also participated in installation of complete

phone systems for existing and new builds. Helped wire for video one

of NY's largest OTB buildings, which was located on Long Island. I

helped wire for approximately fifty 19 inch TV's, twelve 60 inch

TV's and one 12 foot big screen TV. I also used my fiber optic

skills to assist the local power company, the Long Island Power

Authority, in completing one of their local communications rings.

*Used this period of time to recover from surgery* May 2003 -

July. 2003

(2)

Cable Resources, Inc. Aug. 1994 - May 2003

Initiated contact with the owner of CRI and then established the

Fiber Optic Department for his company. Up until our meeting, CRI

exclusively provided services for copper activation in the Cable TV

industry. I took the department from zero revenue and one individual

(myself), to $15M annual revenue and 16 fully outfitted fiber

splicing vans and 22 full-time employees within 3 years. I

established accurate design protocol at the outset of an eight year

build for Cablevision Systems, Inc. This design accomplishment

solidified CRI's presence and allowed the company to receive 90% of

all fiber splicing work over the eight year period.

I then followed up with hiring and training five splicers and guided

them to train the other ten technicians. I established tight

guidelines in regards to building, splicing and testing plant cable,

in accordance with Siecor and ANSI standards. My expertise was also

utilized in training the six employees in CRI's Documentation

Department to establish acceptable procedures in documenting field

work. This work was accomplished in the challenging urban and rural

environments of metropolitan NY and Hartford, CT. I was also heavily

involved in launching field work for Cablevision's commercial

division, Lightpath, which is responsible for generating a large

percentage of revenue for the corporation.

Education and Certifications

- Sachem HS- Lake Ronkonkoma, NY

- Suffolk CCC- Selden, NY

- University of New Haven- West Haven, CT

- Portland CC- Portland, OR

-Siecor- (Corning Cable Systems) "Fiber Optic Installation,

Splicing, Maintenance and Restoration for Cable TV

Applications", Jan.1995

- Corning Cable Systems- "Hands-On Installation Technology Course

For Single-Mode Access Networks", Jan.2004

- Corning Cable Systems- "Access Network Design "FTTx" Training

Course", May 2004

- Nettest- CMA-5000 Optical Time Domain Reflectometer Operation and

Maintenance, May 2004

References Available Upon Request

(3)

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