K wame D. Ellis
**** ******** ***** ******, ** **217
817-***-**** (p): 972-***-**** (f): **********@*****.***
Sales, Marketing & Operations Executive
PROFILE
Mr. Ellis is an entrepreneurial executive with 15 years of direct sales, managing sales, customer service,
operations and marketing experience with national, multinational and start-up companies in various industries.
He utilizes a motivational management style with documented success, building and retaining highly motivated
marketing and sales teams as well as distributor networks. He is successful in identifying opportunities for
accelerated growth, all while utilizing commanding communication and interpersonal skills that result in lasting
value and relationships. Holding a B.A. of psychology from Stanford University he has particular expertise in:
P & L Management Budgeting & Expense Control
Sales & Business Development Presentations & Training
Strategic & Market Planning Key Account Management / Retention
Contract / Price Negotiations Staff Development & Motivation
Recruiting Compensation Planning & Implementation
PROFESSIONAL EXPERIENCE
THE TSC GROUP – Dallas, TX 9/08-Present
Director of Sales
Key Accomplishments
Assisted in raising capital to build customer data base and sales force automation system.
Increased sales from start up to 1.5 million in 18 months.
Responsible for developing 3rd party recruiting channels to supply clients with qualified candidates.
Developed relationship with multinational clients such as Visa and EMC to provide contract IT staff.
Created marketing campaign, pricing structure, and sales strategy for C-suite engagement.
T.E.C. Management, Inc. – Dallas, TX 1/05-8/08
President/ Business Development Manager
Key Accomplishments
Developed a tracking system for sales and trained leasing agents and mortgage consultants on implementation.
Built a channel sales division for production builders to market and sale aging inventory homes which resulted in
over $18 million in sales.
Responsible for developing marketing strategy to attract qualified buyers through teleconference, webinar, and
seminar methods.
Consulted buyers on mortgage finance products that resulted in over a half a million in net revenue.
Recruited and managed a team that managed a real estate portfolio valued at $10 million, which produced $950,000
in gross revenue annually.
Managed company’s ad campaign to build brand awareness and drive traffic to company website.
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TXU Energy Services – Dallas, TX 6/01-12/04
Energy Sales Consultant
Key Accomplishments
#1 stack ranking at the close of 04’ for new contracted business, which accounted for $1.5 million in gross margin.
Top producing sales representative for customer retention and value added products and services delivery in 2001-
2002 resulting in over $45 million in gross revenue.
Outperformed company’s quota / budget every year.
Developed a mentoring program for the Small Business call center representatives to enhance sells techniques and
focus on market trends.
Developed the 1st Small/Medium Business direct mail piece for competitive markets.
Created a direct mail piece exclusively for the Direct Sales Force in order to help nurture relationships with
customers.
Improved counter intelligence by securing the 1st competitive offer in the Small/Medium business segment.
Managed and developed the competitive resources team, which was responsibly for collecting competitive
intelligence from the market and reporting back to internal marketing and sales channels to strengthen client product
offerings.
Trader Publishing Company - Arlington, TX 10/99-6/01
Sales Manager
Key Accomplishments
Built market awareness of company products and services through direct mail, trade shows and focus groups.
Streamlined operational processes to enhance efficiencies in workflow ultimately reducing production time by 25%.
Implemented new sales force automation to help track sales calls, which increased outbound calls by over 50%.
Trained sales team on Trader Publishing Company’s eight step selling and buying process.
Managed the development of sales materials, including media kits and customized sales presentations.
Nurtured ongoing relationships with current clients at the C suite level.
Evaluated market trends to create opportunities for increased revenue potential.
Developed weekly sales strategy & established sales goals.
Sold upgraded media components to current clients.
Reported steady revenue growth while maintaining a 30% profit margin [average monthly revenue $400,000].
Media Consultant
5/99-10/99
Key Accomplishments
Maintained 6 major clients while establishing new business which accounted for over a quarter million in total
revenue after 1st fiscal year.
Recognized as one of the top 20 national performers [#17 out of 500] within the first six months of employment
Wrote proposals and contracts for prospects and initial customers.
Managed annual advertising budgets of two hundred thousand to 1 million dollars for major clients like FedEx
Ground, Avis Rent-A-Car, and Brinks Home Security.
Developed and perfected the craft of niche marketing to enhance exposure for major clients in the Dallas, Houston,
and Atlanta markets.
Trained prospects and clients on market trends and implemented advertising strategies to reach their target audience.
Enhanced image for select companies in various markets by targeting select demographics with upscale media
campaigns.
Provided tracking methods for customers to record response to advertising in efforts to refine media campaign.
Recruited and developed new sales personnel.
Assisted management in developing sales goals for sales personnel.
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American Communication Network - Oakland, CA 6/96-5/98
Executive Field Trainer
Key Accomplishments
Recruited and trained independent representatives to build large distribution networks to capture market share in the
telecommunication and utilities industry.
Organized weekly meetings to motivate representatives, praise growth success and project future growth potential.
Managed a team of 50 executive marketing representatives and monitored their sales portfolio.
Developed innovative marketing techniques to expand sales in different regions, which accounted for 25% of new
business in the first quarter of 97' & 98'.
Reported progress of representatives directly to the president of American Communications Network.
EDUCATION
Stanford University Palo Alto, CA
BA Psychology 8/92-6/96 3.0/4.0 GPA
AFFILIATIONS
NFL Players Association 96-99, NFL Alumni Association 99-Present, Omega Psi Phi Fraternity Inc., Stanford
Alumni Association, VIP Sports board member.
References furnished upon request