Sales Manager

Denise Sisto

** ****** ****, *******, ** ***** 973-***-**** • 973-***-****

******@*****.***

Offering a background in marketing and business development. Possess excellent communication and writing skills and ability to work

well in team environment. Own strong work ethic and unwavering commitment to corporate goals and customer service excellence.

EDUCATION: Montclair State University

Bachelor of Arts, English, January 2007

HIGHLIGHTS:

• Seventeen years of progressive experience in the publishing and media industry

• Ten years of Project Coordination experience

• Expertise in marketing, business development, account management, advertising, client relationship

management, and strategic planning

• Technologically savvy and proficient in the use of Microsoft Office: Word, Excel, PowerPoint,

Outlook; Adobe Photoshop; Quark Xpress; Windows and Mac Operating Systems; Familiar with HTML

and PHP.

PROFESSIONAL

EXPERIENCE:

SUSSEX MOTORS, Lake Hopatcong, NJ

August 2005 to April 2011

Sales & Marketing Manager (Part-Time)

• Responsible for accuracy, mailing and filing of all State records and documents

• Purchase and coordinate inventory, supplies and equipment; create tracking reports, records

• Manage all transportation scheduling; manage relationships with third party vendors

• Interview employment prospects, maintain hourly records, payroll

• Design and create content for website, point of contact for web developer

• Create info kits and presentations; produce and schedule all advertising

MEREDITH CORPORATION, New York, NY

December 2002 to December 2004

Direct Response Advertising Manager

• Responsible for advertising revenue of $1,500,000.00 annually for AMERICAN BABY

Magazine while telecommuting from home

• Consulted with clients to recognize a multitude of integrative programs that best suited their

strategic advertising initiatives, including monthly and quarterly publications, internet, sampler

packets and Consumer/Trade Shows

• Actively and successfully managed the sales process: lead generation; strong presentations

to influence client actions; negotiation; and close of sales

• Acted as a liaison between internal departments, field sales and creative agencies;

processed creative requests from key clients

• Developed strong customer relations gaining their repeat business and referrals

• Page layout, proofreading, creating promotional correspondence, brochures and ad design

PRIMEDIA, New York, NY

June 1987 to December 2002

Advertising Manager

• Responsible for advertising revenue of over $1,500,000.00 annually for NEW YORK

Magazine

• Throughout, created and developed new advertising sections for SOAP OPERA WEEKLY

and SOAP OPERA DIGEST Magazines

• Responsible for lead generation and marketing initiatives which revitalized and increased

revenue for AMERICAN BABY Magazine by 200% and produced over $1,000,000 annually

• Supervised sales activities for a force of 10 representatives who conducted sales for NEW

YORK, SEVENTEEN, PREMIERE, NEW WOMAN and AUTOMOBILE Magazines

• Involved in all phases of the promotion, production, proofreading and design for all of the

department’s direct response sections

Contact this candidate