Manager Sales

Anthony Peppe

** ****** ******, *******, ** *****

e-mail: ******@*********.***

phone: 973-***-**** cell: 862-***-****

CAREER OBJECTIVE: Marketing Manager

SUMMARY OF QUALIFICATIONS

Positive results driven professional with proven expertise leading and

contributing to corporate, consumer products and retail development and

imaging using creative design and marketing communications. Wide range of

abilities and deep knowledge of processes results in goals consistently

being exceeded at greatly reduced costs. Highly determined, aggressive and

dependable with exceptional potential.

PROFESSIONAL EXPERIENCE

MARKETING Formulated, supported and contributed to strategic direction and

execution, analyzed marketing, sales planning and communications for

corporate, consumer products and retail including apparel, luxury,

pharmaceutical and services. Achieved outstanding increases in revenue and

productivity with exceptional cost savings (over $300k production cost

reduction in six months) on direct mail, p.o.p., signing and graphics,

advertising, CRM, packaging, visual merchandising and trade shows. Created

and controlled budgets and managed vendors.

ADVERTISING Established concept, handled production, determined placement

channels and satisfied necessary criteria, communicated with impacted

merchants, executive team and associates, and tracked results for

publications, billboards, store collateral and direct mail. Responsible for

budget and cost control, including co-op subsidiaries. Realized exceptional

verifiable results (ex. two week direct mail promotion return rate of over

8%).

GRAPHIC DESIGN Agency and in-house experienced working from concept to

completion both independently and directing staff, illustrators,

photographers (photo direction), freelancers, and pressmen (press

proofing). Produced corporate identity materials, brochures and

presentations. Founded three design departments each resulting in savings

in excess of $100.000 annually as well as significant time savings, client

base expansion and increased sales.

PACKAGING Researched merchandising requirements, directed creative,

prototyping, production and planograms for consumer products and food

packaging. Produced boxes (corrugated and folded paperboard), bliss-packs,

cans (tin and aerosol), cards, clamshells, labels, plastic bags, toppers,

and wraps and coordinated point-of-purchase displays. Familiarity with

offset, web, flexography and rotogravure printing, stock selection and

press proofing.

VISUAL MERCHANDISING Developed and implemented compelling presentations

and motivated customers using graphics, mannequins, props, display units

and special fixturing. Resourced and directed installations. Maintained

standards while promoting open communications via calendars, directives,

calls/visits, floor sets, and seminars. Excel at maximizing resources.

RETAIL Created and implemented strategies, with merchants, operations and

IT, including merchandising, signing, promotions and CRM, that consistently

yielded superior return, faster sell through and rapid execution, and cost

savings above 75%, for a wide spectrum of local and national recognized

retailers. Contributed as associate, management, corporate director and

supplier. Coordinated and participated in new store designs and upgrades.

WORK HISTORY

General Manager, The Market Place, Flanders, NJ 2001-2011

Creative Services Director, World Kitchen, Inc., Chambersburg, PA 1998-

2000

Art Director, JLI Marketing, New Brunswick, NJ 1990-1998

Marketing & Graphics Administrator, The Children's Place, Secaucus, NJ 1985-

1989

EDUCATION & TECHNICAL SKILLS

Bachelors Degree, Architecture, New Jersey Institute of Technology

Computer experience including Quark, Illustrator, Photoshop, Word, Excel

and PowerPoint, on

Mac and PC operating Systems. Aggressively embraces new technologies.

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