Marketing Real Estate

STACY SPRINGER

***** ********* *******, ****** ******, MD 20904

Tel. 240-***-****; 301-***-**** Email: *********@***************.***

OBJECTIVE

Freelancer with experience in marketing communications seeking work-at-home

assignments.

SUMMARY OF CAPABILITIES

Marketing Campaign Development and Execution

Content Writing and Editing

Website Design and Maintenance

FREELANCE AND CONTRACTOR EXPERIENCE

Springer Consulting

Silver Spring, MD

Marketing Consultant & Writer-Editor January 2000 -

Present

Advise associations, corporations, government, real estate and small

businesses on traditional and social media marketing strategies to increase

audience awareness and sales. Manage development of marketing

communications efforts from concept to completion. Direct teams of graphic

and web designers to create print and online marketing materials. Write and

edit news articles, reports, brochures, ads, e-learning modules and web

content.

Partial Client List:

American Diabetes Association

National Association of Realtors

World Wildlife Fund

Magnificent Publications

Examiner.com (DC Interior Decorating Examiner)

Global Advertising 1st

Low + Associates

Chevy Chase, MD

Marketing Project Director July 1999 -

December 1999

Developed marketing plans and promotional strategies, executed marketing

campaigns, conducted focus groups, perform demographic research for the

National Health Service Corps.

National Science Foundation, Arlington, VA January 1987-June

1999

Office of Legislative and Public Affairs

Communications Resources Section Head

Managed $2.5Million contract to promote research and education in science

and engineering for this independent federal agency. Raised awareness of

scientific developments through media events, publications, and the

Internet. Devised communications plans for promoting agency programs to

general public and scientists. Set editorial and graphic standards for

newsletters, program guides, annual reports, and brochures. Directed award-

winning team of writers, graphic designers, and web developers.

Assistant Coordinator of Special Projects

Executed annual public outreach campaign to increase career opportunities

for minorities in science and engineering. Coordinated regional workshops

to recruit minority students. Developed partnerships with non-profit

organizations like National Urban League and National Council of La Raza to

broaden community awareness. Coordinated press events at the National Press

Club. Organized science nights at the Smithsonian Museums featuring popular

science professionals like Bill Nye and Mae Jemison. Led teams of contract

writers, editors and graphic designers from Scholastic Inc. in developing K-

8 education kits for students and training materials for educators.

Public Affairs Specialist

Planned and managed national and state-wide meetings with public policy

leaders and regional conferences on scientific policy. Prepared talking

points for agency officials for Board meetings and coordinated speaking

engagements.

EDUCATION

B.A. Business Management, 1990, Howard University, Washington, DC

SOFTWARE

Microsoft Office Suite 2010, Adobe Acrobat, Adobe PageMaker, WordPress

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