Marketing Supply Chain

Deepa Buddhavarapu

Mobile: 508-***-**** E mail: *****.******@*****.***

** ******* *****, *** # **, Shrewsbury, MA 01545

Profile

An accomplished, results driven marketing professional with 9 years of industry experience with

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leading technology companies and advertising agencies

Well experienced in corporate communications, exposed to marketing communications

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Deep expertise in conceptualization and execution of marketing campaigns that build and reinforce an

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effective internal and external brand image

A thought leader with proven ability to independently manage the entire gamut of communications for a

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wide range of audiences

Authorized to work in USA through a valid Employment Authorization Document (EAD)

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Skills and Knowledge Areas

Brand management Advertising operations and research

Corporate communications Event marketing

Employer branding Marketing collateral development

Marketing campaigns Media Planning

Professional Experience

Manhattan Associates, Bangalore India

Premier provider of end to end Supply Chain Software Solutions based in Atlanta, Georgia

Designation: Senior Executive, Corporate Communications (Dec 2007 to Dec 2010)

Key Result Areas:

• Design annual internal communications plan in line with marketing budget

• Design internal marketing campaigns to promote regional themes and goals for the year

• Collaborate with Business Leaders to communicate key messages to build a strong internal brand

through town hall meetings, newsletters, and employee engagement initiatives

• Drive HR communications through recruitment advertisements, training campaigns, referral

campaigns, e mailers, brochures, and other initiatives

Achievements and key initiatives:

• Rated as ‘Performance Leader’ in the last two consecutive appraisal cycles

• Devised HR Branding Kit and the associated HR tagline ‘Engage, Empower, Enable’

• Was awarded ‘Spot Bonus’ for the grand success of the M Factor SCM Quiz event, strategically

designed to drive employee engagement during an internal company crisis

• Received accolades for designing the Leadership Diary to promote key competencies

• Received appreciation for coordinating efforts on India office revamp project, which included branding

for various office areas and the ‘Supply Chain Knowledge Center’

• Was applauded for independently coordinating efforts on development and launch of intranet portal

‘India Matters’ in collaboration with the US marketing and IT teams

Dell International Services India Pvt. Ltd., Bangalore

A billion dollar computer systems company providing technology products, services and support

Designation: Corporate Communications Analyst (March 2006 to Nov 2007)

Key Result Areas:

• Single point of contact for all Employer Branding activities across all four India sites

• Plan, streamline, and execute external communications plan, which included recruitment advertising,

radio commercials, billboards, job fairs, events, and campus branding

Achievements and key initiatives:

• Was awarded ‘SmartStep’ for Web Designing and Content development for a portal that had a direct

and significant savings impact on Dell’s web based hiring strategy

• Was awarded ‘Striker@Dell’ for launch of ‘I am Dell. I am a Winner’ campaign and proactive execution

of Integrated Communications Plan designed to cut down dependency on recruitment agencies and

strengthen Dell’s employer brand

• Organized R&D event to increase brand awareness and footfalls, using print media, online campaign,

and referral program. Outcome was emphatic with 28 hires, resulting in recruitment savings of Rupees

1.1 million

• Instrumental in initiating, planning and execution of layout design and branding of the Dell XPS

experience center and Dell Store

Identity Advertising

A leading HR Communications, Employer Branding and technology marketing agency in Bangalore

Designation: Account Manager (April 2004 to March 2006)

Key Result Areas:

• Client servicing with focus on enhancing and sustaining client agency relationship for leading

technology clients such as Dell, Manhattan Associates, Bally Technologies

• Consulting for clients on external and internal marketing communication activities that included go to

market strategy, market and competitor research, integrated marketing communication plan, media

planning, ROI measurement and tracking among others

Achievements:

• Spearheaded opening of Identity branches in Pune and Hyderabad, bringing in an additional revenue of

Rs. 20 million to the agency

• Top performer of the agency credited with pitching for and winning several key accounts

• Launched several successful Dell employer branding campaigns notably ‘Can you Dell?’ and ‘It’s Pure

Dellite.’

ADDR Technologies (India) Private Limited

Web design and hosting solutions provider based in US

Designation: Sales and Marketing Executive (June 2003 to March 2004)

Contribution: Design and execution of online marketing programs for US based customers; provided customer

feedback to product management teams, researched and ideated web design and hosting solutions

Rediffusion DY& R

One of the top ten advertising firms in India

Designation: Management Trainee (June 2002 to March 2003)

Contribution: Managed advertising operations, market research, print ads, sales collaterals, and BTL activities

for the agency’s leading insurance account

Educational Qualifications

MBA (Marketing), Goa University (2002)

Bachelor of Commerce and Economics, Goa University (1999)

References: Available on request

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