Craig Silverman
Creative Director/Art Director
Berwyn, PA 19312
Office: 610-***-****
Cell: 610-***-****
***********@*****.***
www.craigsilverman.com
Present
Creative Director, Art Director, Designer and Brand Developer working with
inspiring people on inspirational projects
2006-2011
Creative Director, Lor l Marketing Group, Philadelphia
Supervised a creative group of 10 plus multiple freelancers as well as
oversaw the output of a digital group of 4 - 6.
Accounts: Maaco, Staples, E.P. Henry Hardscaping, Rita's Italian Ice,
Quest Diagnostics, Ohio Health System, Magee Rehabilitation Hospital
2003-2006
Creative Director, SFGT, Philadelphia
Created Team Tylenol to launch McNeil's new Rapid Release Gels. As a
result, Walmart pursued McNeil, requesting exclusivity and provided them
with preferred vendor status. Other accounts: Sunoco, University of PA
Health System, Timberlane Woodcrafters, American Educational System.
2002-2003:
Group CD, Red Tettemer, Philadelphia
Accounts: Comcast, Cablevision, Franklin Institute, The History Channel
1999-2001:
Group CD, Gardner Geary Coll, San Francisco
Accounts: Williams-Sonoma, State Fund Insurance, Concentric Networks,
1998-1999:
Group CD, JWT, San Francisco
Accounts: Sprint, Nestle
1991-1998:
Assoc. CD, EURO/RSCG, New York
Created 1-800-COLLECT and grew account from $0 to $125 million in billings
in 3 years. This became MCI's most profitable product and the agency's most
profitable account. Managed Dunkin' Donuts. Other Accounts: Philips,
MCI/Worldcom, Minolta, Shady Brook Farms
1987-1991:
Art Director, FCB, New York
Created "Unlock the Magic" campaign for Oreo. Other accounts: Chips Ahoy,
Fig Newtons, Milk Bone, Colgate/Palmolive
1984-1987:
Art Director, Scali McCabe Sloves, New York
Accounts: Nikon, Perdue, Volvo, Maxell, Hertz, Marriott
Education:
School of Visual Arts, New York
BFA/Communication Design, Kutztown University of Pa.
Other:
Private Pilot License (1995)