Manager Marketing

Enric Guillaume, MBA

A dynamic and rising, MBA-Educated Multidisciplinary, Integrative Strategic thinker

& planner, practiced Executive Manager & Global Media Manager w/ invaluable

influence & success in keeping High-Profile Executive, Public figures, Fortune 500

environments & agencies at the forefront of industry initiatives. Willing to

relocate & ability to extensively travel up to 100% - including Domestic or

International.

EXPERIENCE:

Lutheran Senior LIFE at Jersey City

Marketing Coordinator

09/2010 - 1/2011

Reeducate staff to new marketing strategies while remaining responsible for the

total marketing operations of the PACE Organization.

Worked closely with government regulators and community leaders in implementing the

marketing and enrollment of Hudson County's Living Independence For the Elderly"

program (LIFE) Program of All-Inclusive Care for the Elderly (PACE).

Developed thorough understanding of executive role to "Individualized Care" and

Principles of Adult Education.

Aggressively generated extensive community referrals to meet pro forma forecasts

and gained Community Health Work Experience.

Strategically planned organization's brand awareness development through outreach,

public relations, advocacy and marketing.

Publicly spoke on PACE and senior health care issues. Wrote and designed

newsletters, marketing materials, sell sheets & advertisements.

Launched events including Lunch & Learn, Corporate Delegate for The Hudson County

Chamber of Commerce

Developed far-reaching public awareness broadcasts through various media

opportunities

Advocated to legislators to increase awareness and expand PACE program. Promoted

strategic alliances.

Implemented annual marketing plan in collaboration with Harrison Rand Advertising

Co. (Owned by one of New Jersey's Best 50 Women in Business, she's also Known for

her advising efforts for The Westin, Marshalls, NJ Transit, CBS Outdoor, PANY, MTA

etc.)

Controlled marketing budget and state & federal auditing materials.

Led marketing efforts while communicating with The Centers for Medicare & Medicaid

Services.

Supervised the Contracts & Credentialing Officer, Enrollment Specialist Team,

Medicaid Coordinator, Executive Assistant, & Receptionist. Created new

opportunities between Care Resources and outside organizations & businesses.

Skillfully managed revenue and expenses to reach profit in less than 90 days and

increased census twofold

Assumed Sales & Marketing leadership to train, orient, and focus campus sales

efforts

Goodwill Industries International, Inc.

HR Coordinator, Employment Specialist

10/2009 - 06/2010

Successfully interviewed over 300+ applicants per month & put into action

resourceful strategies & policies. Governed assessments, goal setting, billing

services, HR documentation orientation for new hires, & enrollment.

Entrusted with active Recruitment Marketing, offering career counseling & Advising,

job placement, job readiness & follow-up services to program participants.

Conducted extensive background checks.

Founded & built relationships with hiring managers, vendors, ultimate consumers &

procurement to determine staffing needs

Effectively led a high volume 15 person operation after their discharge (Employment

Specialist, Corp. & Strategic Communications, Marketing Coordinator, Director of

Corporate Ethics & Compliance & Internal Audits / Records Manager / Media Manager,

Campus Recruiter)

Knowledge of COBRA & HIPPA Administration requirements, ADA, AAP/ EEOC Public File

Reports / Compliance, Employee Relations, HR practices & policies. Demonstrated

proficiency using HRIS. Disciplined employees & documented actions in accordance

with HR regulations

Managed the production of communication, new business leads, the placement of ads

using company's ad resources & promotional materials & carried out community

relations research.

Carried out price negotiations, screening process for each program rotation as well

as, cold calling, internet research, resume mining, processing of applications,

testing & interviewing of new applicants. Consultant to over 100,000 registrants.

Controller to obligatory transactions, intake, placements & employee status

changes, transitional work, case mgmt., job coaching. Provided a resource for

hiring the community. Assist in developing assimilated Employment relations plans

that support the overall goals of the business. Well-versed in employment laws &

hiring practices. Increased revenue by negotiating long term contracts with clients

such as the Division of Developmental Disabilities, MTA, New York City DOE

(Department of Education), DHS, DOH, and etc

Assessed employment practices to corroborate compliance w internal

policies/procedures & external laws/regulations. Entrusted w/ Security & control of

the Business. Secured strategic partnerships & support.

Appointed with securing affirmative action compliance, facilitated seminars,

Job/Career/ Internship Fairs/Recruiting events, focus groups & fundamental life

skills workshops. Expert in assessing training needs & designing training programs.

Prepared & submitted weekly-monthly reports. Extended & monitored programs to

promote positive employee relations. Legal/Regulatory maintenance of Records.

Experienced with electronic I-9/E-verify processes. Case Mgmt., job development/Job

placement/retention services & job support / Post Hire follow up / Web Content

Mgmt./ Interviewee maintenance.

Worked with Corporate HR Immigration Department to ensure accurate tracking of work

authorizations & responded to state & federal I-9 audits or subpoenas.

Coordinated intake process for new referrals &/or interdepartmental transfers to

include review of referral materials, conducting a thorough intake interview.

Worked closely with employers to monitor & better understand their hiring activity

& screening process.

Ensured employment readiness & the smooth & timely transition to employment.

Managed a high volume, full cycle intern recruitment agenda for numerous business

functions.

Developed & maintained relationships with community organizations, family members,

residential providers, funders, & any other internal or external contacts to insure

pertinent resources are available to individuals. Produced analytical reports to

monitor recruitment efforts

Talented in the employment & transitioning of former military personnel into

private industry

Experienced in performing reference checks & coordinating drug screens for job

candidates

Facilitate discharge planning & follow-up regarding transfers of individuals to

other programs both within & external to the agency. Designed queries for surveys,

budgets & P&L Statements.

Reviewed payroll & total revenue for temps. Total billed reports, A/R, actual

markup of new placements & recruited graduates of colleges, universities, & other

institutions.

Responsible for the strategic direction & day-to-day operational performance

management, employee relations (terminations, conflict resolution), promotions,

training & development succession planning for the firm.

Member of the Community Relations Council & member of Goodwill's philanthropic

advisory committee

Marketing strategies and idea generation, separate industry data analysis and new

business development, website traffic growth

Placed individuals all of the following industries (Celebrity-Industrial Services,

Administrative & Executive Support, Finance, Insurance, Chemical, Government,

Pharmaceutical, Scientific, HealthCare, IT, Marketing, Food & Beverages,

Hospitality, Manufacturer, Media, Music, Service, Labor, Fashion, Transportation,

Warehousing, Leisure, Retail, Biopharma Public Administration, Education, Social

Assistance)

NBC Universal TV Network & Media Works Group a GE (General Electric) Company

Media Manager

06/2009 -10/2009

Educated on NBC Universals Standards & Practices. Played a vital role in the

development of Publicity, On-Air Talent and Story Producing.

Production Mgmt. procedures, Attractive Programming, Image Development,

Merchandising, Talent Development & Diversity Mgmt.

Submitted Market Research, pitched stories, & guest ideas for show segments.

Developed communication strategies & tactics for diverse audiences. Worked

alongside Engineers, Tech Support, Press Department & TV Producers to ensure

publicity concepts deliver with the public prior to production. Performed

managerial duties that involved audience development.

Functioned as a Publicity /Casting Producer: Vigilantly assembled Talent & Casting

& evaluated media trends & the impact on branding

Assisted with the coordination of new areas of development efforts & product

strategies at the front end of the production process.

Captured and developed positive relationships with media contacts (talent and

entertainment community) and coordinated media events

Maintained specs for inaccessible studio production props and assisted with stage

set-up and breakdown.

Assisted in the development, show preparations before and during tapings and the

negotiation of media procurements for the organization

Associate Production Management: Planning, Pre-production, production,

post-production, preventative measures & debriefed after show.

Pre-interviewed, screened, booked, & scheduled potential guests, host in-studio

guests, researched show topics & segment ideas, distributed video footage and

archives to be used for purpose of show, filmed live segments w/ producers during

tape-days & assisted in re-enactment tapings. Managed online audience relationship

marketing campaigns & communications w/ fan base on social media platforms.

Participated with NBC Universal Television's Executive Producers & Directors to

better understand the business needs, audience targeting, & intended outcomes in

order to deliver effective, timely communications tactics.

Conceptualized storylines managed a global talent strategy plan & participated in

the creative development process & execution of all national & local advertising

campaigns. Assisted in the development of TV, radio, print, outdoor, trade &

alternative media advertising.

Planned and executed promotions via broadcast channel. Sharp research skills &

proven visionary in a high pressure environment.

Bollinger Insurance Solutions, Inc

Executive Assistant HR & Insurance /Employee Benefits Administration & Commercial

Lines

06/2004 - 06/2009

Together with Senior Executives, implemented & monitored ROI, capital marketing

campaigns/Operation plans, established consumer fidelity and awareness by creating

effective and comprehensible communications, policies & procedures at the United

States' largest privately held insurance brokerage operation (Top 20 Global

Insurance Brokers, over $206.6 Million in combined Brokerage & Total Revenue.)

Served as a primary point of contact regarding policies and procedures, and

employee benefits.

Designed & ensured timelines & that training requirements for interns & staff were

met, guaranteed consistent Brand communication.

Utilized SAP to manage premiums for their benefits department, billing, claims

Recognized as the 1st Apprentice in Bollinger Academy since its launch (The program

was created to develop business future business leaders and by their work have them

recognize that they were accountable for their impact to the business, Bollinger's

customers and the environment. After completing the program I began to work closely

with Bollinger Academy's Executive Training & Leadership Development Team to engage

and train interns who recently completed undergraduate or graduate school.

Assisted In-House & Out-House employees/brokers with insurance plan changes & the

updating of appropriate forms

Managed correspondence, wrote Press Releases, & orchestrated appointments, staff

meetings, group events & conference calls.

Clients worth mentioning: New York Women in Film & Television, US News & World

Report, National Writers Union, Sloan-Kettering, Christopher & Dana Reeves

Foundation, Soros Hedge Fund Management, LLC. Processed broker licensing paperwork,

managed licensing related materials, and handled all service, claim &

commission-related issues, processed BOR's (Broker of Record Changes), broker

takeovers, and transfers regulator.

Worked with managers to develop sound strategies that drove the call center

operation & business & participated in identifying website enhancements to

encourage online hits & see department goals. Maintained open line of communication

with all department heads & staff.

Processed EE additions/deletions/changes, precertification, reissuance of ID cards

and ensured Quality Control Mgmt. for the department.

Retained information regarding medical/health (HMO, PPO, POS, etc.), dental

insurance, life insurance (+supplemental), Long-Term Care, Short-Term

Disability/Long-Term Disability & individual insurance benefit plans. Ordered

office supplies for the departments.

Managed the submission of benefits, address changes, status changes, new business,

quoting, COBRA, processed renewals

Executed product launches & various projects as directed by corporate.

Requested/Set extensions in coordination with Customer Service & Sales Production.

HRIS set-up including data import/export, eligibility audits & calculations, & rate

tables. Administered fulfillment services, core & voluntary benefits. Familiarized

with enrollment processing software intended for open enrollment periods.

Forwarded approval & termination of benefit letters, maintain client files.

Generated clients invoices & audited records on a regular basis

Formulated proposals, Prepared Brochures, mail merges, promotional channels, direct

mail, printed materials, & assembled broker & press kits, Broker E-Mail blasts, &

Mass mailings for all departments. Analyzed data & optimized customer retention,

client campaigns consistently to meet & exceed ROI targets. Created & maintained

401K plan portfolios, detailed campaign performance presentations, & delivered them

regularly to high-profile clients

Updated & managed annual open enrollment services & existing policies so change is

reflected on system, Administered mass conversion of over 250,000+ documents into a

systematic records management facility. Devised multiple information systems

disaster recovery plan.

Financial Management: A/R Cashing Posting to process check deposits & E-payments

for the payment of premiums which concerned employees/members being enrolled on an

online system (additional accounting responsibilities).

Delegated in the advancement of 30+ mergers & acquisitions & a multitude of

relocations of companies in my tenure. Followed up with carriers verifying member

coverage. Traveled between US based locations.

Improved rate of production by regular workflow analysis, augmenting managerial &

written training procedures for projects, (teaching & coaching). As a dedicated

Bollinger GA-Broker Service Partner I helped initiate the translation of strategy

points into well-defined & flawless realization.

Assisted Underwriters in servicing accounts and endorsement processing

COMPUTER SKILLS / MANAGEMENT INFORMATION SYSTEM TECHNOLOGY/ SOCIAL MEDIA

MANAGEMENT:

MS Word, Excel, Access, Front Page, WordPerfect, Outlook, Publisher, Visio,

PowerPoint, (Proficient with MS Office, Windows 2000/XP/Vista), MAC OS, Apple OS X,

PeopleSoft (SAP), Taleo, BrassRing, GBS Database/Agency Expert, Applied Agency

Management System (TAM), HealthConnect / ROAM, ACT! (CRM) system, Webinar, iPad,

BlackBerry + PDA, TIG Report System, Program Neighborhood/CITRIX Client, Type 70+

WPM w/ Dictation, FACSys Desktop Client, Nortel Callpilot Desktop Messaging, Adobe

Lifecycle Designer, Photoshop, Internet, Multiple Consumer Browser Platforms (IE,

Firefox, Safari, Chrome), MS Business Solutions (Point of Sale) Software, UPS

Worldship Software, Pixel Point POS, Prove IT!, TempPlus Database, Workday (HR

Capital Mgmt. Software), Novell Client, Kenexa Test Platform, Lotus 1-2-3,

GoToMeeting (3rd party outsourced services), Placement Tools Data Base, MS Live

Meeting, Blackboard, Adobe Acrobat Connect Pro, Dreamweaver, CardMinder,

TopAcccess, GoToAssist, Adobe Premier 7.0+, ADP HR Systems (Employease),

SeeMyBenefits.com, Consumer Driven Health Plan (CDHP) Tool, HR Navigator (web-based

compliance tool), SnagIt, Buzz, YouTube, Facebook, Automated Screening Systems,

Vimeo, Topsy-BETA, Salesforce, Info. Architecture: Wireframes & Sitemaps,

Video-Conferencing, Cloud Computing, Applicant Tracking System (ATS), HPMS (Health

Plan Management System), DATAPACE2, Centricity Database, PEAK Pace System,

Electronic Medical Record Software

EDUCATION:

Metropolitan College of New York - Graduate School of Management, New York, NY

(Council for Higher Education Accredited)

Master of Business Administration (MBA) - Global Media Management Entertainment

Industries Studies

*This academic degree authenticates my ability to execute research, development,

analysis, and implementation of strategic initiatives*

International MBA Graduate Residency (Fulfilled) - Traveling extensively to London,

United Kingdom / Zurich, Switzerland

Chief Executive Consultant /Media Relations Advisor to Pres. & CEO David Immanuel

of LSI together with Dr. Tilokee Depoo, PhD

Completed a Comprehensive MBA Dissertation Topic - "The Risks Facing the Mass Media

Industry - Risk Management"

Sigma Beta Delta - Int'l Honor Society for Business, Management, & Administration

- recognition of business excellence

Montclair State University - School of Business & Economics, Montclair, NJ (AACSB &

Council for Higher Education Accredited)

Bachelors of Science, Business Management Executive Leadership Communication

Studies (B.S)

National Dean's List International Business Honors Society Alpha Beta Gamma -

ORGANIZATION & PROFESSIONAL AFFILIATES:

NBC Universal Alum. Montclair State University Alumni Association Media Mgmt.

Alliance Chapter Nat'l Communication Association MBA Association Member Int'l

Social Media Association Int'l Newsmedia Marketing Association Nat'l Contract

Mgmt. Association New Media Professionals Association National Diversity Council

Public Relations Society of America American Communication Association American

Society of Association Executives & The Center for Association Leadership Sales

Lead Mgmt. Association Students in Free Enterprise Association Internationale

des Etudiants en Sciences Economiques et Commerciales* (AIESEC) Media

Benchmarking Association The National Pace Association Hudson County Chamber of

Commerce The Health Care Association of New Jersey

DISTINGUISHING MEDIA / CONSULTANT PROJECTS:

Executive Producer/Co-Founder: "Shorts Film Festival" - Received Corporate

Sponsorship from Kraft Foods - TriBeCa, NY

Executive Producer/ Co-Founder: "Networking Works" Annual Media Networking Event -

Recognized for the Publicity Campaign & Talent Acquisition of JoJo Brim, Vice

President of Island Def Jam (Most recognized for the Executive Mgmt. of Trey Songz

- TriBeCa, NY

Music Research Student under the instruction of Grammy Award winning Dr. Reggie

Lucas most recognized for playing Jazz Guitar with the original Miles Davis

band/Mtumes & Producing Music Recording Artists like Madonna, Stephanie Mills,

Roberta Flack, Jennifer Holliday

As a bass guitarist, I have shared the stage with drummer Kevin McBowen Jr. (Bon

Jovi / Sting Backup Drummer), pianist Eric Hudson (Co-Executive Producer to Kanye

West, Brandy, Trey Songz, & Jaime Foxx etc), American Idol 7th Finalist in Season

4, Anwar Robinson (Singer/Songwriter).

Voice Talent for advertisement on the most popular radio station in Z rich,

Switzerland (Radio Energy Z rich)

Discussed industry trends involving the Actors Equity Association with President of

the Tony Awards Administration Committee

Counseled CEO of Language Studies International (competitor next to Rosetta Stone)

& Senior Executives composing Corporate Global Market Entry Plans & Integrative

Business Strategy Projects & presenting our finished product before The Executive

Board of Directors.

Assembled at The College of Law of England & Wales - London, United Kingdom

-marketing/commercial contracts, IP Licensing Agreements & Competition Law

Colloquium London Stock Exchange Group Academy- Apprentice

Museum Project Development Officer /Grant Writer - responsible for developing,

leading, executing advocacy initiatives and corporate, foundation & government

fundraising efforts to maximize contributed income to support Newark Museum's

operations, exhibitions, educational programs & special events. Researched funding

opportunities & wrote grants/advocacy proposals to secure funding for the Newark

Museum. (Exhibition Design and Production)

Collaborated & developed media analysis & evaluations with fellow MBA Apprentices

from the following companies in media projects: CondeNast (GQ Magazine), Sony Music

Group, ESPN/ABC Television Networks, Power 105.1 FM (WWPR - Clear Channel Radio),

A&E Television Networks, Montell Williams Show, BMG/Cherry Lane Music Group, MTV

Networks, ABC's Good Morning America)

As part of a media project, interviewed popular scientist and NASA Plasma Physicist

Dr. Eric Lerner. Where talked about The Big Bang Theory and his involvement in the

Civil Rights Movement.

SUMMARY:

. Business Affairs, Talent Development, & Media Relations extraordinaire

. Excellent training, organization, reasoning ability, & open-minded

leadership qualifications. Experience working w/ outside media

contacts.

. Understanding of online & offline marketing media tools & techniques

(Pays Per Click Advertisement, SMO, SEO, SEM, CEM, Email Marketing,

Arbitron (Radio ratings), Media Math Proficient: Nielsen (TV ratings,

etc), Market & SWOT Analysis, Succession Planning, 360 Feedback

. HR, Project Management, Production Budgeting, Animation & Competent

Commercial Voice-Over Talent.

. Proactive Celebrity Outreach, Publicity, Brand Building PR, Corporate

Social Responsibility, Media Status Reports, Int'l Media Contacts

. Hardworking, flexible & able to multi-task efficiently, accurate &

consistent work performance. Strengths: strategy, marketing & media

. Able to communicate effectively, outstanding team player, well-timed

follow up expertise, service-obsessed, solid managerial finesse

. Authentic skill to construct quality long lasting relationships,

"solutions focused" & an ability to interface with all levels of

employees

. Multilingual: Fluency and Ability to read, speak and write in English,

French, Creole / Krey l

Contact this candidate