Marketing Sales

Terrance P. Murphy

**************@*****.***

206-***-**** - Mobile 206-***-**** Home

Qualifications

Proven, Versatile Senior Marketing & Partner Development Executive with

significant success in providing strategic and technical insights into

product design, and development as well as launching effective marketing

campaigns to support successful product roll-outs, and growing existing

client business and acquiring new business, with budgets ranging from $3

million to often less than $1 million.

Demonstrated Track Record, across multiple product lines and industries

using various communications/direct response platforms, with consumer and

B2B focused strategic planning leading to bottom-line results.

Expert Manager recognized for providing quick strategic insight and success

in developing strong client and technology partnerships as well as

agency/staff capabilities. Adept at recognizing star employee and

mentoring them to achieve their potential.

Technology Savvy Contributor conversant with technologies developments and

the latest trends in product and marketing methods and mechanisms.

Selected Accomplishments

. Established successful eCommerce division in the US with a distributed

sales force with over 200 US and international commerce sites.

Provided over $1 million in revenue with in first year of operations.

. Co-founded legal services (eDiscovery) company raising $14 million in

venture funds and achieving $7 million in revenue in the second year

of operation.

. Oversaw design and development of innovative content monitoring suite

for globally dispersed multi-language/region social network company.

. Designed and successfully implemented corporate communications and PR

plans which established a new venture as one of the top providers in

their service area both in the US and internationally.

. Created innovative marketing and loyalty program initiatives, which

increased mobile/web based social network user activity and re-

engagement by over 25%.

. Negotiated technology and sales partnership engagements for a software

security product, which directly contributed to start-ups revenue and

final valuation.

Skills

. Digital / Mobile advertising - planning, targeting, tracking, &

affiliated marketing programs

. Mobile application monetarization planning and execution

. Technology Knowledge and Insights - Networking, Internet,

client/SAAS/cloud applications/mobile, marketing channels email/ SMS/

MMS/ QR tags/ mcommerce and couponing/ geo-location

. Direct Response Marketing & Loyalty Programs

. Affiliated and viral Marketing campaign planning and execution

. B2B and B2C Marketing and Business interactions

. Brand & Product Development & Launch

. New Business and Partner Development

. Staff, Budget & P&L Management

. Customer support management, risk assessment & feedback mechanics;

. Fund raising experience in both commercial and non-profit

organizations

. Recruitment involving both skilled professionals and students

Experience

Digital & Mobile Marketing

. Created highly successful digital campaigns focused on user

acquisition and retentions, which increased activity and re-engagement

by over 25%. Developed and executed viral campaigns with both

IceBreaker (2007-09) and Electric Bat Interactive (2010).

. Provided planning, targeting, tracking, of various marketing programs

via web and mobile channels.

. Developed a revenue plan for monetarizing user activities. Developed

marketing initiatives for promotion of iPhone applications.

Social Networking & Community Operations

. Oversaw design and development of innovative content monitoring suite

for globally dispersed multi-language/region social network company

IceBreaker US. Supervised global community moderation for web/mobile

application with initial sites in US, Brazil, UK, France, and with

others in the advanced planning stage.

. While with the New Zealand Government, developed a social network to

serve interested "New Zealand ready" parties

Ecommerce Business Development & Operations

. Established successful ecommerce division eWarehouse of an establish

public company Saturn Inc with a distributed sales force resulting in

cover 200 US and international client commerce sites. Sites were

designed to sell and deliver digital content while properly managing

digital content rights, and user privacy. Provided over $1 million in

revenue in first year of operations. Oversaw pioneer technology

development in the areas of fraud screening and online payment

processing.

Start-up, Funding, & Brand Development

. Co-founded Fios, a legal services (eDiscovery) company, raising $14

million in venture funds and achieving $7 million in revenue in the

second year of operation. Created PR/communication campaigns, which

this new venture from a complete

unknown in an emerging market sector to a recognized premier provider

position within legal circles in the US and Internationally.

. Established eWarehouse as a key player in the nascent ecommerce space

of the late 1990's

Strategic Business / Partnership Development / International Marketing &

Operations

. Negotiated technology and channel sales partnership engagements for a

number of software product companies including Portland Software,

which directly contributed to start-ups revenue and final valuation.

. While with the NZ Government, forged extensive alliances with NZ based

agencies, organizations and employers.

. Developed a channel strategy for Electric Bat Interactive to make use

of existing social network partner sites for distribution

. At eWarehouse, identified and closed sales partnerships in Japan and

Singapore which contributed to the companies valuation when acquired.

. At NCD, eWarehouse, Fios, NZ government, and IceBreaker I was

responsible for International Marketing, Business & partner

development and International operations mainly focused on customer

support and sales

High-level Business and Marketing Analysis & Consulting

. Provided independent market/business consulting for a large Multi-

national Corporation NTT resulting in successful engagements, key

investment and product decisions.

. Provided labor trends market research, and analysis on behalf of the

New Zealand's Dept. of Labour in both the US/Canada labor markets

Product Development, Marketing, & Management

. Provided product development oversight, product marketing and

management for a variety of business products from concept to launch

including cross-platform versions of Lotus 1-2-3, Lotus Notes and

Fios' Web Content Review platform.

Strategic Communications Planning

. Developed an innovative communications plan for Fios, which focused on

attorney/para-legal education and outreach. This successful effort

served to build company credibility while evangelizing new service's

value and potential

. Client side PR selection and management with eWarehouse, Fios, NZ

government, & Electric Bat

Legal Compliance

. Headed up efforts focused on legal compliance efforts to insure all

content and personal data acquisition was in line with the Digital

Millennium Copyright Act, and preferred personal privacy practices.

Staff Management, Budgets and P&L responsibilities

. Managed a teams of 10 - 25

. Controlled budgets as high as 3 million, but often achieved solid

results with budgets of much less

. At eWarehouse had complete P&L responsibilities for the US and

International efforts.

Work History

Electric Bat Interactive - Austin, TX

(2009 - present)

Contracted position serving as Director of Marketing & Partner Development

Renamed and re-launch casual game company and two games focused on

different demographics through social media outlets. Contract complete.

IceBreaker Software US - Bellevue, WA

(2007 -2009)

Director of Online Marketing & Social Community Management - Worldwide

Oversaw social community operations and marketing in the Americas, Europe

and Asia.

Position, along with other senior level positions, cut due to venture

funding shortfall.

The New Zealand Government - Dept. of Labour - Portland, OR

(2003 - 2007)

Director of Marketing & Communications for the US / Canada

Recruited skilled migrants from the US and Canada to New Zealand to fill

labor shortages. Employed insights gained from labor market trends to

better target likely candidates such as medical personnel and educators

Project ended 2007

Fios Inc. - Portland, OR

(2000 -

2003)

Vice President of Marketing, Communications & Business Development

Co-founded and built legal services business to 7 million in revenue in 2

years.

Left to start new venture based on corporate digital risk services

NTT - Japan

(2000, & again in

2003)

Marketing, Business & Product Consultant

Provided market/business/product consulting with an emphasis on products

and services targeted at US and Europe markets. Various project work

successfully completed

eWarehouse - Portland, OR / Montreal, Canada

(1998 - 2000)

Vice President of Sales & Marketing - Worldwide

Redirected original business plan to provide client branded commerce sites

while overseeing all Sales, Business Development, and Marketing activities

worldwide.

The company was acquired in 2000.

Portland Software - Portland, OR

(1996 - 1998)

Senior Director of Product Management & Partnership Development

Developed and managed strategic partnerships as well as product management

activities

The company was acquired in 1998

Network Computing Devices (NCD) - Portland OR / Mt. View CA

(1992-1996)

Director of International Marketing & Product Marketing Manager.

Managed development and marketing of PC based TCP/IP Network suite

Lotus Software. - Cambridge, MA

(1984-1992)

Product Marketing Manager for Notes(.

Responsible for cross-platform technologies, features and development

partnerships

Education

University of Massachusetts - Boston, MA. BA - Economics, with minors in

Finance & Asian Studies

Advisor to The Iron Straw Group - a sustainable/green building non-profit;

Woobaa Games - a casual game development start-up

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