Priya

Giribalan

**** ***** **** *** ***

Austin, Texas 78759

512-***-****

abg3xs@r.postjobfree.com

Overview

Accomplished Public Relations and Marketing Professional with proven success in internal and external

corporate communications. Superior performance in content development and branding with a strong

track record in interacting with executives, communities, clients, vendors, and staff. Analytical thinker

with acclaimed linguistic versatility. Expertise in mobilizing and executing events that produce

quantifiable business results. Adept at cross cultural interactions and working with people of diverse

backgrounds. Master of Arts in Mass Communication. Fluent in French and English and conversational

in German. Research-oriented and innovative planner with solid writing and editing skills.

Key Accomplishments

Led a Corporate Social Responsibility event called Power Serve at multiple Cognizant locations

•

clocking more than 200,000 man-hours of employee volunteerism amongst impoverished

communities and benefiting more than 5,000 students from schools in Chennai, India. Coordinated

with 15 senior management executives to involve their participation.

Rated one of the top bloggers on Corporate Social Responsibility events.

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Awarded Certificate of Proficiency in Journalism and won second place for best internship report

•

and presentation.

Designed a Public Relations Campaign on political correctness as an academic project and won

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second place.

Acclaimed by senior manager for outstanding commitment to meeting organizational goals and

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excellence in teamwork.

Professional Experience

CORPORATE MARKETING & COMMUNICATIONS

• Ideated and implemented communication strategy for Cognizant’s Occupational Health and Safety

9001 certification process. Created awareness of OH&S policies amongst 20,000 associates. First

studied a major competitor, Infosys Technologies, through a process comparative tour. Adopted

the Technique of Negative Reinforcement to successfully drive home health and safety messages.

Hence, used a modified version of Casper, the Friendly Ghost.

• Branded Cognizant amongst its 65000+ employees worldwide by penning creative articles for

Aware, an in-house magazine. Introduced a quiz component to promote readership.

• Collaborated with Human Resources department across Cognizant-India on 100+ mailers to

update employees about HR policies, welfare programs and events.

• Interacted with Cognizant-UK to assist employees with information on their immigration processes.

• Directed and coordinated marketing campaigns using mailers, banners, posters, Internet sites,

blogs and pamphlets.

Priya

Giribalan

Page

Two

3201 Duval Road APT 214

Austin, Texas 78759

512-***-****

abg3xs@r.postjobfree.com

WEB & PRINT MEDIA

• Managed website content for the College of Fine Arts, University of Texas. Extracted and analyzed

website metrics.

• Scouted for news articles from social networking sites and developed website content.

• Interned as a reporter for “The New Indian Express,” a leading English Daily published in India.

LINGUISTICS & TRANSLATION

• Translated European and US scientific patents relating to Biochemistry, Chemistry, Mechanical,

Chemical and Textile Engg, Ceramics and Plastics from French to English.

• Interpreted conversational and written information and provided a seamless intercultural transition

for French expatriates.

• Translated technical specification documents and business communications from French to

English.

• Instructed courses to introduce project teams to the fundamentals of the French language.

Career Chronology

WEBSITE PUBLIC RELATIONS INTERN, University of Texas, Austin, Texas,

October, 2010 – December, 2010

CORPORATE MARKETING & COMMUNICATIONS ASSOCIATE, Cognizant Technology Solutions,

Chennai, India, July, 2006 – March, 2009

FRENCH TECHNICAL TRANSLATOR, Lapiz Digital Services, Chennai, India,

October, 2005 – June, 2006

FRENCH TRANSLATOR & INTERPRETER, Saint Gobain Glass India Ltd., Chennai, India,

April, 2004 – September, 2005

Education

Master of Arts in MASS COMMUNICATION, University of Madras, Chennai, India, 2003

Graduated with Honors

Bachelor of Arts in ENGLISH LITERATURE, Stella Maris College, Chennai, India, 2000

Affiliations

Member, Public Relations Society of America

Work Samples

View a sample of my writing at http://priyagiribalan.blogspot.com/

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