Sales Manager

Fred Barsuglia

** ******* ***** ? Mullica Hill, NJ 08062 ? 856-***-**** ?

*************@*****.***

SENIOR SALES MANAGEMENT PROFESSIONAL

~ Over 20 years of success - consistent standout leader in sales management

~

> Highly skilled in Consultative Selling methods and techniques with solid

presentation, negotiation, and closing capabilities.

> Consummate manager of large sales teams, uniquely capable of coaching

and mentoring subordinates to attain performance far above their

expectations.

> Characterized as growth catalyst, multi-faceted leader, and hands-on

manager with rich career history marked by explosive sales growth

driving a strong bottom-line.

> Increase sales revenues and profit margins by rapidly identifying

customer goals and priorities. Develop and present compelling value

propositions consistent with customer strategic direction.

> Considerable technical depth, can easily learn new products, and highly

technical specifications.

Areas of expertise include:

( Territory & Account Management ( P&L Management

( Customer Relationship Management ( Business Development

( Strategic and Tactical Planning ( Coaching & Mentoring

( Expanding Sales Opportunities ( Budgeting & Forecasting

( New Product Development / Launch ( Team Building & Leadership

PROFESSIONAL EXPERIENCE

Internet Wholesale Products " Mullica Hill, NJ 2009 - Present

Sales Manager

Market and sell mylar balloons to retailers nationally via an e-commerce

website

. Designed website, selected products, negotiated pricing, and

personally handle all facets of running the business. Established a

large national customer base.

. Developed and implemented successful marketing techniques such as pay

per click, direct mailing, email marketing, and search engine

optimization.

Selected Accomplishments:

> Increased sales 100% over previous year while building and

serving a loyal customer base.

> Grew customer base 75%, and improved functionality of company

website.

11 First Group, LLC " Mullica Hill, NJ 2006 - Present

Sales Manager

Residential property management and real estate firm

. Sourced and procured raw land.

. Identified and obtained multiple profit making properties.

. Subdivided and dealt with local zoning and state DEP officials for

approvals, overcoming all objections from multiple agencies. Oversaw

design, construction, and sale of two luxury homes .

. Bought existing residential properties and renovated prior to sale or

lease.

Selected Accomplishments:

> Realized a 25% profit margin on two luxury custom homes.

> Maintain a consistent 20% ROI on rental properties.

Fred Barsuglia Page 2 of 2

Central Park Media " New York, NY 2004 - 2006

Vice President of Sales

American multimedia entertainment company based in New York City

. Promoted product portfolio to major entertainment outlets that sold

video and other related entertainment content.

. Established lucrative long-term associations with major customer

accounts such as Best Buy, Musicland, FYE, and Walmart.

Selected Accomplishments:

> Negotiated and landed a major distribution deal with national

firm, resulting in greater visibility and credibility throughout

the industry.

> Conceived and introduced a mid-price product line to capture a

previously untapped market segment in Anime products. Increased

sales 100% of targeted titles.

WEA Corporation " New York, NY 1988 - 2004

Regional Sales Manager (1997 - 2004)

Marketing and sales representative of Warner, Electra, and Atlantic record

companies

. Oversaw and coordinated the activities of 45 sales and marketing

representatives from Maine to Virginia, generating more than $200M in

sales revenues.

. Provided mentoring and training to sales force; interviewed,

evaluated, and hired new employees.

. Cultivated and developed solid business relationships with key

accounts including Sam Goody, Tower Records, Virgin Records, The Wiz,

Best Buy, and leading wholesalers.

. Administered $6M advertising budget.

. Collaborated with Marketing Managers to develop and execute

comprehensive business development plans.

Selected Accomplishments:

> Met or exceeded sales quota during all reporting periods.

> Recognized as Regional Sales Manager of the Year multiple times.

> Ranked in the top 5% of all Regional Sales Managers.

> Selected to lead the turnaround of the New York sales office.

Coached and mentored staff, transforming entire operation into a

highly professional team in the most highly visible market in

the company.

District Sales Manager (1988 - 1997)

. Responsible for all sales and marketing activities, administration of

advertising budgets, as well as the training and mentoring of 10 sales

and marketing representatives.

Selected Accomplishments:

> Earned District Sales Manager of the Year for 1996.

> Instrumental in building region into a top producing territory,

consistently meeting or exceeding sales targets.

> Consistently ranked in the top 5% of all District Sales

Managers.

> Maintained an average 10% increase in sales volume for five

consecutive years due to effective management of a dynamic sales

organization.

EDUCATION

Overbrook Regional High School Pine Hill, NJ

High School Diploma

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