Sheldon Braffman___________________________________________________________
*** **. ******* ******* **./Reisterstown, MD 21136-1721
Phone: 410-***-****/Cell: 410-***-****
Email: *******.********@*****.***
October 20, 2010
To: Hiring Manager
Re: Outside Sales Representative Position (Logistics)
Dear Human Resources Professional:
The experience, qualifications and skill-set that I have as a Sales
Representative for your firm includes twenty years of local business-to-
business consultative Printing sales and marketing through both warm and
cold calling (inside and outside) which I am very comfortable with,
customer service, purchasing services from outside manufacturing/printing
vendors, mail list providers and sales management. In addition, I have been
strategically involved with organizing numerous public events including B2B
trade shows. During the last 1.5 years I have been employed with both asset
based and 3PL Logistics providers. This has given me an in-depth
understanding of sales-to-logistics requirements for local, regional and
international product management and delivery.
Throughout my Sales Career, I have been required to act as a liaison and
project manager between customers and vendors from concept-to-completed
product. The application of this experience includes working with
businesses, colleges, industry and organizations while gaining an
understanding of the areas of operation and unique market requirements.
My education and knowledge are extensive in maintaining written and oral
communications with internal administration and business clients at all
levels to increase sales, improve customer service and define marketing
efforts within a given budget. I am literate in current computer
environments including, but not limited to Microsoft Office, Outlook,
Windows VISTA, Excel and ACT! I have been awarded advanced completion
certificates in both Excel and Microsoft applications, in order to keep-up
with electronic communications employment requirements.
The variety of Industry sales and marketing, business-to-business
experience and advanced education that I have obtained would serve me well
as a Sales Representative for your firm. I am looking forward to hearing
from you in the near future to address any questions that you may have and
to set-up an interview at a day and time which is convenient for you.
Thank you in advance for your time, assistance and consideration.
Sheldon Braffman
SHELDON J. BRAFFMAN
____ 410-***-**** (cell)
PROFILE
Sales, Marketing and Account Management Professional: Experienced,
educated, energetic and excellence driven with years of sales, marketing
and customer service, seeking related position. Experienced in consultative
selling, customer service, developing marketing materials and implementing
successful sales and marketing opportunities. Dedicated to giving the
customer an experience of care and excellence to build ongoing
relationships. Skilled team player.
PROFESSIONAL HISTORY
PDX Logistics, Inc. (Asset Based local/regional LTL) 12/09 to 7/10
(Position Eliminated)
Freight Sales Representative
. Built a Customer Base using Cold Calls, Telemarketing and email
communications.
. Met with Logistics and Shipping Managers to see if they have
Local/Regional LTL needs.
. Developed an Excel Data Base for Target/Suspect/Prospect Management.
. Wrote-up all information for quotes: Commodity, Weight,
Origin/Destination, Schedule etc.
. Established a presence for PDX in Local/Regional LTL to determine if a
market exists.
Dartrans USA, Inc. (3PL Broker) 1/09 to 11/09 (Layoff; Company no longer
had operating funds)
Baltimore, Maryland
Freight Sales Transportation Representative (TSA Certified)
. Vertical telemarketing to companies of all sizes to learn about their
Freight needs.
. Talked with Logistics, Shipping, and Purchasing Managers to understand
their requirements.
. Wrote-up all information to provide rate quotes for LTL, Full Truck,
Flat Bed, Containers
. Called-on Import/Export Ocean-Air-Rail and Domestic Freight
Prospects.
. Built a Customer Base using Cold Calling, Telemarketing and email
communications.
Ray Hough Company, Inc.: 8/06 to 1/09 (Position Eliminated)
Pittsburgh, Pennsylvania
Outside Printing Sales Representative to Community Banks and Credit Unions
. Increased Sales Volume by 32.7%; Increased Sales Profit by 12.5% at
$485,000 per year
. Called on "C Level" Executives, Purchasing Managers, Facilities
Managers, Marketing Managers of account base to increase sales and
profitability
. Met monthly with customers to discuss current inventory, orders and
new printing needs
. Worked with customers to eliminate backorders and items out-to-proof
. Built catalog of all ordered items for Forms Management System and
Cost Center Accounting; trained customers and their Cost Center
Managers for on-line ordering
. Prospected Hagerstown to Salisbury, MD and Newark, DE to Martinsburg,
WVA
SHELDON J. BRAFFMAN
410-***-**** (cell)
Ray's Envelope, Inc.: 8/04 to 8/06 (Company is no longer in business)
Baltimore, Maryland
Outside Envelope Printing Sales Representative
. Increased Sales Volume by 15% at $400,000 per year in average total
sales revenue
. Built a customer sales base through consistent effort in Southeastern
Pennsylvania
. Called on Mail Houses, Printers, Hospitals, Colleges Insurance
Providers and In-House Printing and Direct Mail Shops
. Sold all facets of manufacturing including converting, double and
special window etc.
. Worked inside as a CSR when needed, to write and consult on sales
. Developed line item marketing price guide for current and prospective
customers
SelectPrint, LLC: 8/97 to 8/04 (Company is no longer in business)
Reisterstown, Maryland
Marketing Consultant and Print Buying Manager (self-employed)
. Averaged $450,000 per year in total sales
. Built customer base as a Print Broker and establish complete working
business model
. Assisted clients with all phases of marketing management, print buying
and graphic needs
. Networked with various advertising agencies, public relations firms
and graphic designers
. Did consultative selling with potential clients to complete all facets
of marketing projects
. List buying, paper purchasing, color and ink usage, project format and
printing completion
. Worked closely with vendors to procure estimates within budget
guidelines of client
. Followed through on all job requirements from marketing concept to
mail house and delivery
. Completed all requirements for Customer Service as needed on every
graphics arts project
Centaur Press (Landmark Community Newspapers): 7/94 to 8/97 (Left to become
self-employed)
Westminster, Maryland
Commercial Web Newspaper Sales Manager, Assistant to General Manager
. Managed existing account base of more than $7.6 million per year,
total revenue
. Increased customer base at a consistent rate of $40,000 per month
. Bid on all jobs using customized proprietary estimating software and
business math
. Developed operating procedures criteria for departments and customers
. Planned and implemented marketing strategy for Centaur Press
. Assist General Manager with duties of Marketing, Sales increase and
policy fulfillment
. Administrative Team Leader responsible for promoting policy of
excellent customer service
. Assisted with management of 260 employees, production staff and web
press equipment.
SHELDON J. BRAFFMAN_________________________ 410-***-**** (cell)
EDUCATION
University of Baltimore
Baltimore, Maryland
Master of Arts Degree in Publications Design
University of Baltimore
Baltimore, Maryland
Bachelor of Arts Degree in Marketing and Management
Minor in Advertising and Creative Writing for Business
AWARDS
Award presented by The City of Baltimore Marketing Department, The
Baltimore Sunpapers and Barton-Gilette Advertising for Research and
Development of demographic analysis and feasibility studies for marketing
of a magazine to Hispanic-Americans in the Mid-Atlantic.