Sales Manager
Resume:
DAVID W. HUTTON
Monson, MA *****
Home: 413-***-****
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SUMMARY
Accomplished software Sales and Marketing Professional with national and international sales experience. Proven
expertise in the development of marketing campaigns to target specific markets. Effective leader in training,
supporting and motivating a sales force. Major account management experience including state and multi -level
contract negotiations.
EXPERIENCE
2006 – 2009 Eutactics Inc, Gloucester MA
Vice President of Sales and Marketing
Sales
Closed sales to clients - New England Territory
Hired/supervised sales representatives for MA, CT, PA, IL, GA &WV
Instituted a CRM for tracking accounts, leads, opportunities, wins/losses and reporting
Prepared sales and marketing budget
Developed all sales and marketing strategies
Directed sales for independent representatives
Directed large sales and proposals – PR, SD, WV & GA Juvenile Justice
Coordinated conferences, exhibits, mailings, client contacts and presentations
Developed Business partnerships and co-marketing
Training
Hired and trained Trainers for MA, CT, GA
Developed training and consulting into a profit center
Marketing
Designed email marketing campaigns for MA, CT, GA, IL, WV & PA
Refined email campaigns in the CRM to launch targeted mailers to groups by state
Designed SEMS Tracker mailers to prospective clients
2002 – 2006 Rediker Software Inc, Hampden MA
Director of New Business Development K-12
Sales
Closed Sales to clients - New England Territory
Developed Business Units:
GPS Student Tracker - Tracks students by location and updates Student Information
Student Portfolio Tracker
Print-2-Mail
Bio-key
Deluxe Backup Service
ASP-Terminal Services
Director of Data Services
Teacher Information Manager(TIM ) – Manages Teacher Certification (HQT/NCLB)
o IPDP Tracker – Individual Professional Services Plan Tracker
District Policy Tracker- Tracks Acceptance of School District Policies and Procedures Performance
Aggregation System – Tracks Individual Student Goals and State Standards
Data Mining Services – Aggregates data from multiple databases
Director of RFP and Contract Services
MEDMS/LAS bid for Maine, Dept of Education
SIS bid for St Lucia
SIS bid for St Kitts/Nevis
Director of Value Added Reseller (VAR) Profit Center
Licensed Sales Partners, developed VAR Sales and Support Network
1999 - 2002 Cambridge Development Laboratory, Waltham, MA
Director of Sales
Responsible for the US sales of 5000 educational software products. Managed Staff, Coordinate contract
installations, workshop services, marketing agreements, support contracts, beta sites, sales training, customer
satisfaction and web site development.
.
Established and managed sales representative network for the United States.
Developed and managed large accounts in the United States and Canada.
Directed thirty-six staff in content and software matching
Developed and established marketing campaigns including catalogs, direct mail, and Internet marketing -
email campaigns.
Designed technical and sales training materials for customer service and management.
Presented at major technology shows in the US
1997 - 1999 Gerber Coburn, South Windsor, CT
Software Project/Product Manager
Worldwide marketing for software systems used to process eyeglass lenses by wholesale optical laboratories, doctors
and retail chains. Managed rollout of a new Windows 95 software product including, product pricing, OEM
contracts, co-marketing agreements, licensing, support contracts, beta sites, testing, sales training, and extensive
customer interaction.
Co-managed software group including developers, QA, software support and technical writing.
Established pricing structure for software modules, hardware, customer support agreements domestically
and internationally.
Negotiated licensing agreements, vendor partnerships, and the international distribution of the software and
database engines.
Coordinated beta site agreements, installations, testing and software migration.
Designed technical and sales training worldwide and developed field support web site.
Coordinated the direction of programming staff and support staff with corporate administration.
1993 - 1997 Sunburst Communications, Pleasantville, NY
Director of Sales and Marketing for Assessment Products
Developed marketing campaigns for national and international sales of assessment software. Assessed current
market needs and provided design information to software engineers for product development. Negotiated vendor
and customer contracts. Developed and tracked the annual assessment product budget, conducted training programs
for independent sales staff nationwide.
Developed and established marketing campaigns including catalogs, direct mail, telemarketing and
Internet marketing.
Surveyed and analyzed customer needs with direct meetings, the establishment of focus groups and
telemarketing feedback.
Effectively negotiated third party and vendor contract, in excess of $1.5 million. Contracted with OEMs for
software bundling.
Exceeded $1 million quota of software sales for two consecutive years.
Identified software solutions in response to needs presented by individual states. Wrote and presented
proposals, negotiated pricing and closed multi-year $500,000 contracts.
1987 - 1993 The Psychological Corporation, San Antonio, TX
National Software Consultant
Responsible for the sale of software to school districts in the Northeast Region of the United States (11 states)
including state contracts.
Negotiated a $800,000 contract with IBM Special Needs Systems to market Speech Viewer and
THINKable software.
Trained sales staff in the use of database management and spreadsheet reporting.
Researched and recommended new products.
Sold largest dollar volume of software in the company.
Responsible for $1.6 million in sales of educational testing materials.
1985 - 1987 National Evaluation Systems, Inc., Amherst, MA
Program Manager, West Virginia Teacher Certification Testing
Responsible for administration of all teacher certification testing in thirty-six fields for the West Virginia Educational
Personnel Preparation Testing Program.
Administered a budget of $250,000.
Negotiated vendor service contracts with state clients.
Wrote and edited test questions for teacher certification for states of OK, GA, OH, WV and TX.
1983 - 1985 The Renovator's Supply, Inc., Millers Falls, MA
Business Manager 1983 - 1985
Responsible for all facets of design, development, marketing and budgeting of two subsidiary divisions of The
Renovator's Supply, Inc.
Researched various products available and suitable for each catalog.
Contacted vendors (European, Asian and domestic), negotiated discounts, freight allowances and
delivery dates.
Established cottage industries for contract production of specialized items; developed marketing
promotions utilizing space advertising; listed rentals and radio and newspaper advertisements.
Assisted in catalog design and layout; wrote and edited all catalog copy; attended trade shows.
EDUCATION
M.S., Human Resources - Goddard College, Plainfield, VT
B.S., English - Springfield College, Springfield, MA
CONTACT INFORMATION
Email – ****@**********.***
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