Management Marketing

Michael J. Sommers

**** ***** ****, *********, ** 13029-8713 ***********@*********.***

H- 315-***-**** C- 315-***-****

Management & Marketing Executive

Operations & Event Direction / Public Relations/ New Business Development

Outstanding record of strategic contributions in visioning, strategies and

accomplishing large operations, marketing, and public relations initiatives.

Significant accomplishment in overall project management and development,

with repeated success guiding sizeable, cross-functional teams in the successful

production of high profile public events. Expert presenter, negotiator and

businessperson able to forge solid relationships with strategic partners and build

consensus across multible organizational levels. Core competencies include:

•Relationship Building & Buy-in Consensus

•Sales & Business Planning

•Marketing Design & Implementation

•Administrative Management

•Financial & Contract Negotiations

•Human Resource Administration

•Crisis Management & Problem Solving

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Professional Experience

Assistant Director, 1995 thru 2009

New York State Fair, Syracuse, NY

•Provide on-going strategizing, leadership, management and direction for the

New York State Fair. Scope of responsibility includes maintaining a focus on

brand building, marketing, communication strategy, operations, budgets,

departments, facilities management and development, and problem solving.

Negotiated/rented all Fair space and booths and coordinated logistics. Liaise

with corporate sponsors, midway management, food, beverage and novelty

vendors. Direct and oversee Agricultural Department, Buildings and Grounds,

Security, and Events crews and staff. Marketed various Fair events and activities

through a wide range of advertising, Internet, website, property signage,

brochures and the development and distribution of a monthly calendar of events.

Function as Fair Director in the absence of the Director.

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Key Contributions

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•Increased Fair revenue from $8M to $15M over a 13 year period, through the

development and execution of strategic, long-range planning for building

modifications, renovations, new builds, and general clean up of site.

•Broke the million marker in attendance for two years

•Collaborated in developing a program to capitalize on use of Fair space year

around. Market, negotiate, schedule, and lease Fair facility space for all of

season events and shows including antique, gun, computer, craft, home and

car shows.

•Coordinated with various corporate fundraising committees to orchestrate a

variety of fundraisers for the Galisano Children's Hospital.

•Oversaw major construction projects including new buildings, rest room facilities

and pavilions. Increased handicapped accessibility throughout the Fair.

Manged $6.6 million in new roofing projects over two years.

•Served as main coordinator of all Governor's Day events. Liaised with state

legislature members to arrange VIP visits during the Fair.

Additional experience as a Goverment Liaison for State Senator John A. DeFrancisco's office,

Administration Officer for the city of Syracuse Common Council; Clerk in the Onondaga County

Clerks Office; and Security Inventory Control Auditor for the New York State Department of Motor

Vehicles.

Credentials & Affiliations

Certified Fair Executive, International Association of Fairs & Expositions.

Recipient of the Fair Person of the Year Award, given by the New York Show

people Association Memberships: National Independent Concessionaire's

Association Inc., the New York State Association of Agricultural Fairs, Inc., and

the Outdoor Amusement Business Association. Chairman of the Concessions

Committee, Hall of Fame Committee, International Program Committee and the

International Association of Fairs and Expositions.

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