Muhammad Usman Haider
**** ******* ****, ******* *****, California, 90278
Tel: 206-***-**** Email: abg2yd@r.postjobfree.com
Seasoned and articulate professional, with capabilities of marketing and advertising, operations and management.
Success driven and client focus; with an approach of conceptualization and integrating innovative marketing
methodologies to penetrate market and efficiently promote products and services. Armed with extensive
communication skills; thrive at cultivating long term business relationship, as well as generating new Business
perspective.
Projects and Researches
Performed comparative analysis of factors that affected brand preferences for McDonald and KFC’s market
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performances.
Analyzed and studied contributing factors of market performance and shares for Brand Image created by
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Shell Pakistan.
Provided Advisory guidance for the Re-Launch of Energile by identifying failure factors, segments and
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strategies that can get market share and success of Brand.
Provided Advisory guidance and suggestions to increase performance of KFC Brand restaurants by
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observing KFC operations.
Publication
Influence of Advertising on Brand Preferences. City University research Journal Volume II.
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Emotion Impact and its role on creating consumer Motivation A Study of State Life Insurance Corporation
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Peshawar Pakistan.. City University research Journal Volume II.
The Effect of Motivation on the Performance of Field Force In Helicon Pharmaceutical Company.
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City University research Journal Volume III
An investigation into the Factors Effecting Switching Behaviour of Cell Phones between Students &
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Professionals in Peshawar Abasyn journal of Social Sciences
Factors Effecting Brand Preferences: A comparative study of McDonald’s and KFC Abasyn journal of Social
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Sciences
The effect of job stressors on work behaviors: An empirical study of heterogeneous occupations. Paper
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presented at the International Conference on Contemporary Issues in Business Management, Lahore.
Conferences & Workshops
Organized international conferences on business research in collaboration with the Asian society of
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Management and Marketing Research a UAE based Organization and also the Islamia College Peshawar.
• Organized Abasyn international conference on Technology and business management in collaboration with
Abasyn University Peshawar and Islamia College Peshawar as Conference Secretary.
• Conducted training session at Sarhad Chamber of Commerce which is under National Product Organization
and Ministry of Industries.
• Lead Seminar on character building and awareness in youth at Abasyn University Peshawar.
• Conducted a 3 day workshop at Abasyn University Peshawar that presented an Integrated Approach to
business researches.
Conducted a 4 day workshop at City University of Science and Information Technology that presented an
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Integrated Approach to business research.
Seminar for Ethical and Learning perspective of Social Media at Computer Science Department, University
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of Engineering and Technology Peshawar.
Conducted Seminars that addressed Social Media and its role on our society at City University of Science and
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Information Technology.
Conducted a 2 day workshop on Character Building at City University of Science and Information
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Technology.
Conducted a 3 day National Workshop on Integrated Approach to business research and Application of SPSS
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at Islamia College University Peshawar.
Experience
January 2012 - to Oct 2014 Asian Society of Management and Marketing Research
Executive Board Member
Project Manager/Coordinator.
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Event Manager.
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Conference Secretary.
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Editor to the Publishing Material
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Event Facilitator
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Nov 2012 - Sept 2014 Abasyn University– Peshawar Professor
Manager Industrial Liaison and Placement Cell.
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Sub Editor Abasyn Journal of Social Sciences.
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Conference Secretary of AICTBM 13-14.
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Coordinating Interdepartmental activities.
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Training/Instructor/Coaching
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Research Supervisor.
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Scheduling Class Activities.
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Assigning Responsibilities to the Staff.
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Hiring and training.
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Developing academic calendar.
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Conducting Student Evaluation plan.
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Project Management/ Event management.
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April 2011 - August 2014 Hizat Pharmaceutical Industry Marketing Manager
Developing Sales Team.
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Training and Task Assignment to the Sales Team.
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STP of Market.
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New Market Developments.
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Target Assignments.
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Sales Scheduling.
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May 2011 - Oct 2012 City University of Science and Information Technology – Peshawar Professor
Training/Instructor/Coaching
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Project Management/ Event management.
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Advisor to Student Project.
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Research Supervisor.
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Incharge Student Organizing Society.
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June 2008 - April 2011 Hamdard University – Islamabad Campus Professor
Training/Instructor/Coaching
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Project Management/ Event management.
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Research Supervisor.
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Departmental Incharge Procurement and Asset Management.
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Sept 2004 - May 2008 N.W.F.P Agricultural University Peshawar. Professor
Training/Instructor/Coaching
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Research Supervisor.
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Additional Experience:
Part Time Faculty Member of Management Science Department for the following Institutes:
• ICMS Peshawar.
• Khyber College of Commerce and Management Science.
• Muslim College of Commerce.
Skills
Marketing Strategies & Campaigns
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Corporate Communications
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Creative Team Leadership
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Product Positioning & Branding
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Web & Print Content Development
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Focus Group & Market Research
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Development of Training Materials
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Sales Collateral & Support
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Public & Media Relations
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New Product Launch
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Education
2006-07 MS-MS KPK Agricultural University Peshawar
2002-04 MBA KPK Agricultural University Peshawar
2000-02 BBA KPK Agricultural University Peshawar
1999 DBA Khyber College of Commerce and Management
1997 SSC Sir Syed Public School (BISE, Peshawar)
Languages
English, Urdu, Hindi, Pashto
References
Provided Upon Request