Manager Sales

Shakey Kessisian

** ***** **** **********, ** ***03

732-***-**** ■ ***************@***.***

Senior Marketing & Product Development Professional

Solutions-focused leader and innovator with 15 years of marketing and product development experience with

Verizon Wireless. Expertise in all phases of the product development lifecycle from concept through production,

marketing, distribution, and analytics. Conceived, launched, and managed game-changing products and solutions

that captured significant market share and strengthened company’s industry dominance. Maintained profit & loss

responsibility for a suite of products that generated more than $400 million in annual sales.

Areas of Expertise

■ Product Development & Product Management ■ Strategic Marketing & Distribution

■ Requirement Analysis & Solution Development ■ Project Planning & Project Management

■ Partnership Development & Consensus Building ■ Team Building & Staff Management

■ Account Management & Relationship Management ■ Competitive Analysis & Market Analysis

Professional Experience

VERIZON WIRELESS / BELL ATLANTIC MOBILE ■ 1996 – Present

Associate Director of Marketing ■ Feb. 2011 – Present

Promoted to plan and implement high-impact marketing programs to invigorate sales for a diverse portfolio of data solutions

for the New England market. Partner with sales channel to implement initiatives and programs. Analyze demographics, market

share data, competitive position, customer satisfaction metrics, and consumer account activity to formulate comprehensive

marketing strategies.

Achieved a 2% increase in revenue in targeted segments within three months through an integrated marketing

approach; devised marketing plan that incorporated email campaign, training initiatives, incentive program, and special

promotions.

Developed an in-depth understanding of market through analysis and channel focus groups and a marketing

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advisory council; presented market data and solutions to senior leadership.

Global Enterprise Manager ■ Aug. 2009 – Jan. 2011

Promoted to drive revenue and market share in voice and data services in two of the company’s top-tier pharmaceutical

accounts. Created strategic plans to strengthen client relationships and increase account volume. Partnered with Verizon

Business to design integrated, cross-platform solutions. Leveraged existing company relationships to deepen account

penetration.

Grew a top account by more than 37% in 2010, exceeding corporate goal of 25%; increased account market share

by more than 10 points in one year; surpassed all account objectives by building trusting relationships with senior executives

and renegotiating existing contracts.

Worked collaboratively with internal leadership to develop account strategies; identified opportunities and

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developed innovative solutions to maximize account volume and market share.

Conducted in-depth analysis of client’s wireless needs following a major merger; increased account spend by

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developing winning bid for a hotly contested account.

Captured a key account from a major competitor, and negotiated a multimillion-dollar contract; attained 80%

account market share in first year; worked closely with CIO to identify needs and create comprehensive mobility application

solutions; established framework to retain account for many years to come.

Tasked with growing volume in an underperforming account; established relationships and developed a

foundation to achieve long-term growth objectives; achieved 3% growth within first 8 months.

Shakey Kessisian Page 2

Professional Experience

Strategic Data Solutions Manager ■ Jan. 2007 – Aug. 2009

Provided comprehensive marketing and sales support to senior account management team to reach ambitious revenue and

market share growth objectives. Partnered with account managers to develop solutions to meet clients’ requirements and

provide company with a competitive advantage. Clients included Johnson & Johnson, Quest Diagnostic, Time Inc., Pfizer,

Merck, and Medco.

Played a key role in increasing volume for entire portfolio of accounts by 24% from 2007 to 2008, and by 33%

from 2008 to 2009; educated account managers on marketplace activity, development, and trends to aid in strategic

planning and account management decisions.

Developed strategies to drive growth for data solutions in mid-sized and large enterprise accounts; served as

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a subject matter expert for the marketing and integration of data solutions into clients’ overall mobility programs;

partnered with account managers to win opportunities, penetrate accounts, and grow revenue.

Identified clients’ business challenges and developed innovative, customized solutions; led projects to test

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solutions within pilot groups; analyzed results and adjusted strategies to meet clients’ requirements.

Generated many sales opportunities by planning quarterly business technology events to demonstrate new

solutions for top-tier accounts; planned and coordinated a large-scale technology day for 280 clients that included high-

profile speakers and a vendor fair; selected venue, secured sponsors, and led event team.

Manager – Business-to-Business Marketing ■ Feb. 2006 – Jan. 2007

Spearheaded the development of a national business roadmap and go-to-market strategy incorporating the firm’s

full breadth of assets. Partnered with Verizon Business, Verizon Telecom, and Vodaphone to leverage cutting-

edge technologies and design integrated products to strengthen and protect the company’s leadership position.

Provided company with a powerful, groundbreaking product that provided unprecedented value and service to

business-to-business customers; created synergies among partners and developed a cohesive, multifaceted marketing

program for national product rollout.

Associate Director – Business to Business Marketing ■ Feb. 2004 – Feb. 2006

Managed a suite of business voice and data services with annual revenue of $165 million. Controlled a $3 million

annual budget and provided leadership to a team of five managers and consultants. Supported business sales

teams that serviced clients ranging from small businesses to Fortune 1000 accounts.

Exceeded revenue targets by 125% through design and implementation of a fully integrated

marketing campaign consisting of advertising, direct mail, text, training, and grassroots events; grew

revenue $94 million in one year by designing packaged solutions and joint marketing programs; developed and

delivered a migration strategy that transitioned 84,000 customers to a new technology within 12 months.

Associate Director ■ Jan. 2001 – Feb. 2004

Drove revenue for a suite of 30 consumer voice and data services that generated $423 million in annual revenue.

Delivered marketing services that supported product life cycle and new launches of services to five regions in the

Northeast. Provided input for developing marketing strategy, product roadmap, advertising campaign, product

literature, training materials, and business development tools. Provided leadership to seven product managers.

Instrumental in increasing profitability by identifying and capitalizing on revenue growth

opportunities; grew usage of messaging services by 156% year-over-year and increased revenue 118%;

created a customer migration strategy that transitioned eight million customers to a new technology and

vendor within 12 months.

Prior: Product Marketing Manager; Manager, Assistant Manager, Store Representative (Apr. 1996 – Jan. 2001)

Education & Technical Skills

Bachelor of Science in Marketing, May 1994 – Johnson & Wales University,

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Providence, RI

Professional Development – Completed management, sales, and marketing

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training programs

Technical Skills – Microsoft Excel, Word, PowerPoint, Access, and Adobe

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Acrobat

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