Marketing Sales

Stefanie B. Grasty

**** ******** ******* ****

Cedar Park, TX 78613

512-***-**** home

512-***-**** cell

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PROFESSIONAL EXPERIENCE

UniMed Direct, Austin, TX

9/2009 to Present

Director of Marketing and Client Services

Serving a diverse client base of Fortune 100 clients and public entities,

UniMed Direct is a privately held healthcare technology company. Reporting

to the CEO, I own the marketing function for the company.

. Developed the company's strategic marketing activities which includes

creation and design of marketing materials, identification and

penetration of target markets, coordination and drafting of large

proposals, and creation and management of clever outbound campaign themes

. Articulate and ensure value proposition for the ReviewStat product suite

. Develop successful marketing campaigns, resulting in conversation rates

ranging from 17 to 22%

. Collaborate with the software development team on new product development

efforts, bringing VOC to developers to provide for a better user

experience and increase sales efforts with the development of new

features that solve industry pain. Along those lines, created the What's

UR Pain? promotion to conquer utilization review ("UR") operational

bottlenecks through use of technology.

. Created and oversee company's thought leadership initiatives, which

include URtips and white papers authored on a series of topics ranging

from use of evidence-based medicine, to creation of rules to drive

capacity modeling and workflow

. Develop engaging presentations for executive level decision makers,

successfully consolidating over a hundred ReviewStat product features

into the "Letterman Top 10"

. Develop strategic account plans, identify opportunities for revenue

growth and product line expansion. Accomplishments include national and

product expansion of four accounts.

Independent Consultant, Cedar Park, TX

12/2008 to 8/2009

. Created marketing materials to attract senior leadership talent across

multiple industries and functional areas for clients including Johnson

Controls, Lenovo, Danaher, Mueller, and IMI.

. Networked with industry leaders and senior executives to gain

understanding of new industries, technologies, and job functions to

better serve clients

. Performed comprehensive competitive intelligence queries for global

businesses; presented findings to executive level clients in North

America and EMEA.

Texas Health and Human Services Commission, Austin, TX

6/2006 to 12/2007

Program Specialist VI

Following the governments purchase of i2 software product suite, recruited

to leverage technology and develop a new unit to support all investigative

sections of the Office of Inspector General.

. Established program mission, goals, objectives, and standards for the

Case Analysis and Special Ops Unit. Interviewed organization stakeholders

to appropriately leverage the benefits out of three different software

applications (Analyst's Notebook, ibase, and ibridge) to aid division

missions.

. Marketed existence of unit to organization stakeholders through a series

of presentations and marketing campaigns demonstrating value-added

services. Developed the "Blues Brothers" paperless presentation series

which tripled referrals coming to the unit

. Developed advanced association analysis techniques including use of link

charting and related party identification through the use of

sophisticated software tools, as well as development of data mining

standards.

Zenith National Insurance Company, Woodland Hills, CA

2/2000 to 6/2006

Developed national departments and programs. Evangelized the way fraud

investigations were conducted, and successfully established the company as

an industry expert in the area of provider fraud.

Director, Healthcare Investigations Team

. Built unit and led a staff of nine individuals whose function was to

identify opportunities for recovery of funds lost to provider fraud and

abuse.

. Organized and directed the team to assemble an investigation and package

evidence for California's first carrier filing under the state

"whistleblower" statute (California Insurance Code Section 1871.7).

Managed litigation with outside counsel in conjunction with Zenith

Corporate Counsel. Was instrumental in negotiating settlement which

resulted in a $2.3 million recovery and gained industry-wide exposure.

. Drafted and released a series of training presentations and authored

multiple press releases which were distributed by PRNewswire and picked

up by several industry trade publications, the LA Times, and the Orange

County Register.

Special Investigator, Special Investigation Unit

. Conducted interviews, prepared questions for depositions, testified at

hearings in both administrative and civil court.

. Conducted fraud identification and awareness training to internal company

employees as well as insured employers.

Guidance Software, Pasadena, CA

1999-2000

Business Manager

Oversaw business operations for start-up software company specializing in

the area of computer forensics.

. Oversaw development of all marketing and sales initiatives, for the

EnCase product.

. Created the "Encase your Evidence" campaign which resulted in a spike of

leads and resulting sales

. Provided training to local, state, and federal law enforcement agencies

on the subject of electronic evidence recovery, marketing the need for

computer forensics training and software

Transamerica Life Insurance Company, Los Angeles, CA

1998-1999

Fraud Auditor

. Responsible for conducting fraud examinations of providers in the

Medicare program for Region IX.

. Investigated beneficiary complaints for provider fraud and abuse, making

referrals to Health and Human Services Office of Inspector General and

the Federal Bureau of Investigation.

New York County District Attorney's Office, New York, NY

1996-

1998

Investigative Analyst, Homicide Investigation Unit

Trial Preparation Assistant, Trial Bureau 70

Prepared misdemeanor and felony cases for trial, performing various

investigative duties to support NYPD Detective Squads and Assistant D.A.'s.

. Supporting task force operations, served as coordinating analyst for

multiple defendant cases involving drug related homicides.

. Coordinated extradition proceedings for wanted fugitives

EDUCATION

Certificate Program in Marketing, UC Berkeley

Bachelor of Arts, Seton Hall University, South Orange, NJ 1997

HONORS AND AWARDS

Recipient of the OIG Dedication to Excellence award, 2007

Cambridge Women's Who's Who Among Executive Professionals

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