Sales Management
Resume:
GORDON MACKAY
508-***-**** Lakeville, MA 02347 *************@*****.***
Profile Summary
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Results-focused Management professional with more than twenty years Sales
Management Experience experience and a Master of Science Degree in the
field of Management. Expertise in all aspects of Supervisory Management,
Event Planning, Brand Development and Management. Excels in managing
multiple projects concurrently with strong detail, problem solving and
follow-through capabilities. Acknowledged for capacity to build consensus
and drive solutions that meet short-, medium-, and long-term goals. Skilled
in combining leadership success to manage, motivate and build cohesive
teams that achieve results; budgeting and cost controls; and contract
negotiations. Communicative, energetic style coupled with strategic vision,
superb written communications, interpersonal and organizational skills have
been recognized.
Areas of Expertise
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Organizational Leadership Brand Management
Special Events Management Media Planning & Buying
P&L Management Project Management
Operations Management Category Management
Marketing Communications Sponsorship Development &
Activation
Achievements
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. Awarded the Philip Morris Eagle Award for exceptional performance and
Awarded & Recognized as Top Sales Person of the Year.
. Category Management Presentation to Key Accounts resulting to a 130%
sales increase in accounts implementing Category Management Approach.
. Promotional Campaigns resulted in 300% Increase in Marlboro Sales and
a 170% increase in Non-Tobacco Categories.
. Developed & implemented Sales & incentives program for Inner-City
Wholesale & Retailers. Including Mass Merchants, C-Stores, Food
Stores, Drug & Pharmacy outlets
. Developed training manuals and managed field marketing staff of
National Touring Shows
. Consulted and implemented a five year marketing & entertainment plan
for the Whaling City Festival; 2004 (5th year) attendance for the
three day event reached 175,000 attendees; a 25% increase.
. Developed and executed Non-traditional marketing campaigns for
Gillette's Oral-B's Brush Ups; Nickelodeon's Sponge Bob Movie; and
MTV's Coach Carter throughout the New England Region.
. Developed Strategic Partnership with AT&T for Circo Mundial's
inaugural tour of Puerto Rico.
. Promoted & Produced Jade Kindar-Martin's Sky-walk in Madrid - Over 2-
Million in Attendance!
. Consultant for the City of Seoul - "World High-wire Championships"
(2008 & 2009)
. Consultant & Expert Witness for Feld Entertainment's Government
Affairs Division
. Developed Sponsorship & Strategic Partnership with AT&T for Circo
Mundial's inaugural tour of Puerto Rico & General Mills for North
America.
Gordon MacKay page
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Professional Experience
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Wells Fargo Advisors, Boston, MA March 2011 to Present
Financial Advisor - Trainee
Wells Fargo Advisors is one of the nation's premier financial services
firms. Its brokerage business is represented by nearly 16,000 financial
advisors nationwide and was born out of the Wells Fargo & Company's 2009
acquisition of Wachovia Corporation.
MacKay Marketing & Entertainment, Bridgewater, MA 1996 to 2011
Consultant - Vice President
Developed Strategic Plans and conferred with clients on their specific
marketing, advertising and entertainment needs.
. Consulted and implemented a five year marketing & entertainment plan
for the Whaling City Festival; 2004 (5th year) attendance for the
three day event reached 175,000 attendees; a 25% increase.
. Implemented Ethnic marketing Plan to rejuvenate stagnant attendance
for the Shriner's Rodeo of Champions and IPRA Northeast Finals. Ethnic
Marketing resulted in a 30% increase of new attendees.
. Legislative Consultant for the OABA (Outdoor Amusement Business
Association). Evaluated and reviewed legislative issues that concerned
Circus Unit and animal issues for this non-profit trade association.
2000-2003.
Philip Morris USA, Mansfield, MA 1995-2000
Sales Manager
Directed the implementation of sales programs, new brand launches,
merchandising agreements and special programs for $20-million territory.
Responsible for Key Accounts and Wholesalers.
. Developed and Piloted and inner-city program in the Boston Metro
Market, increasing the market share four points during an industry
wide decline; resulting in the National roll-out of the Metro
Campaign.
. Supervised the execution of 60 events per week throughout New England
with contracted vendor for the Marlboro Van Program. Summer promotion
Schedule for Gibbs/Charter Food resulted in a 300% increase in
Marlboro sales as well as a 170% increase in non-tobacco categories.
. Category Management presentation to FW Woolworth eventuated in the
National implementation of New England plan-o-gram; Category
Management approach increased sales 130%.
Gordon MacKay page
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Powerforce/Philip Morris, Chicago, IL 1994-1995
New England Market Manager
Directed the recruitment, hiring, training and motivation of 12 Seasonal
Sales Promotion Representatives who executed special events throughout New
England.
. Supervised the execution of the largest promotion in Philip Morris
history, increasing sales 220%.
. Managed the weekly budgeting of promotional events, and inventory of
promotional incentives in excess of $250,000.
Awards
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Philip Morris Eagle Award - 1998 - One of the select few to receive this
highest honor for exceptional performance on assigned projects.
Sales Recognition Award - 1997 - Top salesperson of the year.
Education and Skills
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LESLEY UNIVERSITY, Cambridge, Massachusetts 1999
Master of Science in Management
ST. JOHN'S UNIVERSITY, Jamaica, New York 1987
Bachelor of Science in Communications
Extensive Coursework in Marketing
IEG Sponsorship Seminar 1999 & 2001
Diversity Training 1998
Category Management Learning Center 1996
Sales Management Competency Workshop 1996
Computer Skills - Social Media Marketing (Twitter, LinkedIn, Face Book,
YouTube),
Microsoft Office Suite: Microsoft Word, PowerPoint, Excel, Outlook and in
depth knowledge of PC and Macintosh systems.
Contact this candidate