Marketing Manager

***** ****** ** *****: 510-***-**** (C)

NEWARK, CA 94560 510-***-**** (H)

Email: ***********.*@*****.***

Deepak Mehta

SUMMARY

I have extensive business analytics and operations experience in e-

commerce industry (in various cross-functional areas e.g. Operations,

Business Intelligence, Affiliate Marketing, Finance and Marketing

Research). I have been extensively involved in business analytics providing

strategic insights to higher executives including pricing initiatives,

business operations, advertiser and publisher ROI yield maximization, CPC

or CPA campaign optimization, network quality improvements, usability

(beta) testing and financial projections. I have also been regularly

involved in generating and monitoring Key Performance Indicators (KPI) for

various business units including Distributed Commerce, Merchant Services

and Operations. I was also involved in financial analysis, forecasting,

target setting and decision support for Product Management function. I have

led the process of creating process efficiencies within Marketplace Product

& Technology group to simplify Financial Planning processes. I have

advanced analytical and data mining skills that have been developed through

hands-on experience on various Business Intelligence tools (including

Microstrategy, Google Analytics, Zoho, MOOSE, Oracle, SQL, Teradata,

Business Objects, SAP). I am a graduate with MBA from UC Davis.

EXPERIENCE

1. Director, Business Operations (Infospace, San

Francisco) (May'10 - Current)

. Lead post-acquisition financial, accounting and operations integration

for Mercantila after Infospace bought the company

. Improve overall site visits through SEO investments or re-branding

. Lead Logistics operations to figure out best shipping vendors as well

as understand optimal shipping methods

. Help build business cases for further Merger and Acquisition strategy

or platform integration

. Expand reach for the ecommerce function by partnering with loyalty

sites as well as re-targeting agencies

. Improve marketing efficiency through ROI pruning and on-page content

optimization

2. Sr. Manager, Business Intelligence (eBay Inc.,

Brisbane) (April'07 - April'10)

. Collaborate with US business to build revenue models and identify key

levers to meet stretch targets.

. Develop strategic insights through reports, dashboards and scorecards

that track key advertiser, merchant, partner, and business metrics.

. Work with product, data warehousing teams and business end users to

understand reporting requirements. Document these requirements,

resolve ambiguities and conflicting business/data architecture

rules, and gather consensus. Ensure business decisions are sound and

data-driven.

. Act as a liaison between business owners and engineers within the

company to ensure the data collected and processed is both actionable

and relevant to business needs.

. Gather, track and analyze key performance metrics for the Shopping.com

merchant marketing and distributed commerce groups

. Extract information from large relational databases with Oracle SQL

queries and OLAP cubes to strategically problem-solve using advanced

quantitative and analytical skills.

. Conduct regular and ad-hoc analyses for tactical daily operations, as

well as for key marketing initiatives and strategies e.g. market

segmentation analysis, database marketing analysis, return on

investment for product initiatives, traffic quality, click-fraud and

bot traffic detection etc.

3. Sr. Business Analyst (eBay Inc., San Jose)

(June'04 - March'07)

. Manage finances (10.6M) for Product Finance group and forecast within

0.75% accuracy

. Create efficiencies across Marketplace Product and Technology Finance

group by creating automated template

. Strong working knowledge of financial reporting systems, including

SAP/Hyperion Pillar/Khalix/Excel

. Drive and support the budgeting, forecasting, and planning processes

for the Product Management group

. Support month-end close process, by performing accruals, variance

analyses and delivering management reports

. Help define a next generation portfolio process to map current and

future product features

. Create dashboards for rolling 12-month financial activity (GMB,

feedback, bids, listings, feature adoption)

. Interact with functional heads (Search Marketing, Motors, Marketplace

Development, Research, Direct and Onsite Marketing) to create

quarterly presentation for International Operations

. Perform analytics of satisfaction studies across 20 countries spanning

Americas, Asia-Pacific and Europe

. Develop financial metrics of eBay transactions through RFM/VALVE

scores

4. Program Developer (Infosys Technologies Ltd.)

(July'01 - August'03)

Client: DHL Worldwide, UK/Malaysia

. Implemented process improvement by automating routine procedures,

leading to enhanced team productivity.

. Represented my team of 50 members for the UAT (User Acceptance Test)

and Beta-Testing Phases of DHL Corporate website in Malaysia for

successful and scheduled go-live implementation.

. Perform Internal Audits to ensure appropriate developmental practices

. Responsible for defining scope, platform, integration modules and test

scenarios

. Responsible for managing client expectations and delivering all work-

orders well before the deadlines

. Implemented and extended a search algorithm and many other data

cleaning, processing and transformation tools in Java, Perl, C/C++,

and PHP

EDUCATION

. MBA Finance University of California,

Davis

. Indian Institute of Technology (IIT), Delhi Bachelor of

Technology, Engineering

EXTRA-CURRICULAR ACTIVITIES

. 2000-01 Class Convener for IIT-Delhi Bachelor's batch.

Responsibilities included

Organizing Guest Lectures & Seminars by visiting faculties

Liaising between Faculty and students regarding Class Sessions by

College Faculty.

Planning and organizing Industrial Trips to various educational

sites.

. 1992-96 Member of school soccer and cricket teams.

Contact this candidate