Sales Manager
Resume:
JENNIFER SEDRAN
Westampton, New
Jersey 08060
(609) 267-
4743
*******@*****.***
SUMMARY OF QUALIFICATIONS
. Sales professional with over fifteen years of progressive experience
in merchandising and account management.
. High energy, enthusiastic and dependable individual who excels in
challenging and competitive environments.
. Proficient in prospecting, assessing customer needs and developing
effective sales presentations.
. Flexible and adaptable with superb ability to learn new products and
concepts quickly.
. Excellent analytical, organizational, planning and problem-solving
skills.
. Experience in training, supervising and motivating employees to exceed
their goals.
EXPERIENCE
BOSTON MARKET, Golden, CO (2006-2011)
Catering Sales Manager
. Responsible for catering volume in 39 stores in NJ/PA/DE
. Increased core customer growth in the Pharmaceutical and B2B segment.
. Training and development of Catering Supervisors and Team Leaders to
exceed customer expectations.
. Exceeded prior year holiday sales by 75%.
. Averaging 45% over weekly plan.
. Increased weekly transactions by 30%
. 2006 Rookie of the Year Award
. 2007 Outstanding Achievement Award
SARA LEE COFFEE & TEA, Teterboro, NJ (2004-2006)
Account Developer
? Responsible for generating sales and account penetration with
solutions for current 3,4,and
5 level customers by assessing their needs and providing
solutions.
? Increased GP in existing accounts through expanding product
line.
? Participates in the preparation of sales plans, campaigns and
business plans. Responsible
for sales forecasting, account planning and territory
analysis.
Jennifer Sedran
Page 2
PEPSI COLA, Moonachie, NJ (2000 - 2004)
Key Account Manager
? Managed over 50 supermarket and mass and drug accounts.
? Grew sales volume in territory by 101% in 2003 over year prior
by improving merchandising techniques, increasing inventory on
display, developing innovative marketing strategies and correcting
service deficiencies in delivery and merchandising.
? Reduced operating costs by 9% in 2003 by improving
merchandising SOP'S.
? Increased New Age beverage category by 8% in 2003.
? Increased shelf space in accounts by an average of 12 ft. per
store.
? Grew Aquafina water share by 12% in 2003 over year prior.
PACTIV, Lake Forest, IL (1999 - 2000)
Territory Sales Manager
( Managed marketing and sales of products in New York area
for stretch film division of plastic company.
. Planned presentations and trained clients on the
application and use of products.
. Developed and implemented a target account program to
increase new and existing business.
. Prepared and submitted detailed summary reports on location
assessments.
COCA-COLA, Staten Island, NY (1995 - 1999)
District Sales Manager
. Managed sales in over 150 accounts, including C&G, schools, drug and
mass merchandise accounts.
. Planned and scheduled activities of DSD drivers and merchandisers.
Grew sales volume by equipment placement and competitive conversion.
. Consistently exceeded monthly and quarterly sales quotas by an average
of 13%.
. Developed effective sales promotions to increase customers' revenue.
EDY'S ICE CREAM, Rockaway, NJ (1991 - 1995)
Merchandising Supervisor
. Managed and trained sales merchandising team.
. Planned and scheduled territory assignments, resets and plan-o-gram
development.
. Managed sampling program and participated in trade shows.
. Buyer and manager of POS department.
EDY'S ICE CREAM, Paterson, NJ (1990 - 1991)
Merchandiser
. Managed promotion and merchandising activities to optimize placement
of ice cream in supermarkets.
. Planned successful marketing and promotional strategies to identify
and develop new accounts.
. Organized resets, store set ups and displays to maximize sales and
product exposure.
. Achieved "Clout of the Cabinet" award for dedication and outstanding
performance.
EDUCATION
Bachelor of Science Degree, St. John's University, Jamaica, NY
Major: Business Management Minor: Athletic
Administration
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