Project Manager Sales

CHRISTIAN D. YOUNG

**************@*****.***

www.linkedin.com/in/chrisdyoung

Phone: 323-***-**** Irvine, CA 92618

MARKETING MANAGER

Professional Summary:

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Marketing Manager with over 10 years of experience as a leader of major

global marketing and brand awareness campaigns. International experience

includes promoting Sony products in Latin America to increase market share

and brand recognition. Unifies diverse business organizations to establish

and implement marketing strategies, documentation, and other targeted

communication with consumer markets. Holds a Master of Business

Administration. Fluent in the English and Spanish languages. Some of the

professional achievements are:

o Achieved more than $30 Million in sales of various Sony Storage Media

product lines in the US through strategic and competitive pricing.

o Executed international sales of Sony Storage Media totaling more than $22

Million per fiscal year through the establishment and implementation of

effective inventory and pricing strategies.

o Maintained a healthy P/L level for a variety of Sony product lines,

keeping a minimum profitability margin of 10% annually.

o Increased the market share of the Sony brand in Latin America; improved

market shares from 60% to 75% for Professional Media products and 5% to

10% for Storage Media products.

Professional Experience:

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Brand Advocate August 2010 - February 2011

MarketStar Irvine, CA

. MarketStar is a global outsourcing company that provides superior

sales and marketing solutions to Top Tier companies through detailed

data capturing and sales support.

. Achieved status as one of the top three brand advocates in the West

Coast region, servicing California, Washington, Oregon, Nevada,

Arizona, and Illinois.

Operations Manager March 2009 - July 2010

Sony Style Store Costa Mesa, CA

. Hired as a retail sales associate and promoted to the position of

Operations Manager within the first few months of employment; acted as

a contributing member of the store's leadership team.

Marketing Manager January 2007 - October 2008

Sony Media & Application Solutions Park Ridge, NJ

. Monitored and successfully maintained the target inventory levels of

the Sony storage media product lines.

. Implemented and managed several value added initiatives targeted

towards the end user channel.

. Managed the AIT Promotions Office in the US, which included

advertisement and marketing programs directed towards the growth of

this tape format.

. Executed a full portfolio of collateral materials for select Sony

products, including brochures, product catalogs, giveaways, product

samples, and other materials.

. Supervised specific marketing communication plans, including design,

budget and timeline communicated across different printed and online

publications.

CHRISTIAN D. YOUNG Page 2 of 2

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Marketing Manager January 2000 - December 2006

Sony Recording Media & Energy Latin America

Miami, FL

. Led the completion of numerous annual inventory reduction initiatives

as part of the global cost reduction strategies planned by Sony Japan,

saving the division approximately $3 Million per year.

. Increased the market share of the brand in Latin America for

Professional Media products from 60% to 75% and for Storage Media

products from 5% to 10%.

. Created and managed successful marketing programs (such as VIRs,

Spiffs, loyalty programs, etc.) for the Latin American Market in order

to promote specific products effectively and raise brand awareness.

. Developed several successful marketing communication plans for printed

and online campaigns including messaging, design, and scheduling with

limited resources.

. Supported different trade shows throughout Latin America, by providing

the materials, brochures, product samples, and giveaways.

. Assumed the project manager role for the creation, management and

replenishment of giveaways, POP materials, and banners for the entire

Marketing group.

. Took the initiative and leadership role on various specific projects

for the division, such as the creation of the company web site, kick-

off events, and the intranet newspaper.

Technical Support Engineer July 1997 - December 1999

Sony Broadcast & Professional Latin America

Miami, FL

. Delivered outstanding technical support and assistance to major

broadcasting companies in Latin America, resellers, and other Sony

affiliates.

. Acted as a key leader and liaison for several projects initiated by

our headquarter offices in Japan, our regional office in Miami and our

local offices in Latin America.

. Fulfilled the role of project manager in the on-line automation of the

internal procedures for the Engineering department.

Direct Customer Response Center Representative October 1996 - June

1997

Sony Customer Support Center Ft Myers, FL

. Provided comprehensive technical support for VAIO desktops and other

related computer peripherals for the US market.

. Worked directly with end - users and provided feedback and proposals

to product management on technical and workflow improvements.

Education and Seminars:

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University of Miami (Miami, Florida)

MBA Degree, International Business Administration Graduation: December

2002

Florida Institute of Technology (Melbourne, FL)

BS Degree, Electrical Engineering Graduation: July 1995

BS Degree, Computer Engineering Graduation: May 1995

Escuela de Graduados en Administraci n y Direcci n

de Empresas EGADE - ITESM (Monterrey, M xico)

Seminar, "Visi n Estrat gica y Desempe o Efectivo" Graduation:

November 2005

Acclivus

Seminar, "R3 transACTION" - Sales Graduation: May 2010

Relevant Skills:

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Languages: Fluent in English and Spanish, written and oral.

Software: Microsoft Office 2010 (Word, Excel, PowerPoint, Outlook),

Windows XP/Vista/7, Adobe Photoshop.

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