Tao Zhang, MBA

Lenswork Studio Inc.

ab9t8a@r.postjobfree.com

Summary

An entrepreneur and a seasoned professional with strong creative media expertise and management experience

seeks to own managerial responsibilities in marketing and advertising. Big picture, creative, analytical and

driven. Earned an M.B.A. degree and certified in e-commerce. Speaks and writes fluent English and Chinese.

Specialties:

Project Management • Marketing • SEO • Art Direction • Multimedia Design • Video Production •

Professional Photography • Instructional Design • Adobe Photoshop • Lightroom • Illustrator •

InDesign • Premier • After Effects • Flash • Dreamweaver • HTML • CSS • ActionScript • Final Cut Pro •

Keynote • Pages • Microsoft Word • Excel • Access • PowerPoint • Visio • MicroSoft Project •

Camtasia Studio

Experience

Principal at Lenswork Studio Inc.

2003 - Present (10 years)

Increased company’s sales by more than 400% over 9-year period by implementing and fine tuning marketing

and sales strategies.

Broaden brand recognition in the local market via multiple channels including company website, blog, email,

social media, web analytics and client-facing tasks.

Responsible for all creative processes from concept to completion.

Improve company’s web presence and traffic via effective SEO implementation and content update.

Control budget and negotiate with vendors and suppliers to reduce cost.

Cultivate strong and positive client relationships and thoroughly resolve any customer concerns.

Expertise in professional digital imaging, color management, output and digital asset management.

Delegate responsibilities to two employees.

3 recommendations available upon request

Multimedia Designer at HSBC

2000 - 2003 (3 years)

Spearheaded user interface design and interactive media creation for corporate training and development.

Established creative media production guidelines for training designs embedding Adobe Flash, video, audio

and photography.

Collaborated with subject matter experts and instructional designers in producing training curriculums.

Produced a showcase video which led to the winning of prestigious “TOP10” corporate training award.

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Director of Development at Lightfall Interactive

July 2000 - October 2000 (4 months)

Led the agency’s marketing and interactive media design projects and web-based training programs.

Responsible for customer relationship management, client consultation and sales support.

Managed a team of 5 creative staff.

Video Producer at Rotary International

1994 - 2000 (6 years)

Produced corporate video and multimedia content for corporate marketing and communications.

Responsible for hiring and managing contracted agencies, talents and crews for on-location productions.

Directed video and photography in overseas locations.

Provided audio/visual support for Rotary's large-scale international conferences and conventions.

Facilitated media and PR training for senior corporate leadership.

MIS Liaison & Project Manager at The Rotary Foundation

1992 - 1994 (2 years)

Successfully managed database projects by liaising among stakeholders, consultants and end users.

Conducted needs analysis, managed budget and coordinated cross-functional tasks.

Provided software support and training to staff.

Supervisor at Northwestern University

1989 - 1992 (3 years)

Journalist & Radio Host at China Radio International

1986 - 1988 (2 years)

Languages

English (Native or bilingual proficiency)

Chinese (Native or bilingual proficiency)

Skills & Expertise

Editorial Photography

Photography

Editing

Multimedia

Client Relations Skills

Art Direction

Project Management

Instructional Design

Video Production

Talent Management

Business Analysis

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Journalism

Radio Broadcasting

Data Management

Fine Art Photography

Portrait Photography

Photoshop

Social Media

Wedding Photography

Editorial

Video

Digital Media

SEO

Final Cut Pro

Magazines

Education

Langevin Learning Services

Instructional Designer Certification, Instructional Design for Web-Based Training, 2001 - 2001

DePaul University

eCommerce Program, E-Commerce/Electronic Commerce, internet marketing and advertising, 1999 - 1999

Loyola University of Chicago - Graduate School of Business

MBA, Accounting and Finance, 1989 - 1992

Xian International Studies University

Bachelor of Arts (B.A.), English Language and Literature, 1982 - 1986

Interests

Volleyball

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Tao Zhang, MBA

Lenswork Studio Inc.

ab9t8a@r.postjobfree.com

3 people have recommended Tao

""

Dr. Laila T. Rosen, was Tao's client

"Tao has done work for me on several occasions over a number of years. The creative quality of his work is

breathtaking. When you hire Tao, you are not hiring just a photographer - you are hiring a true artist. His eye

for color, composition, and originality are unparalleled. What is also unique is his special talent for telling

your story in pictures in a way that captures all the special emotions of the event. If you are looking for

unique quality, creativity, and artistry, then you will be delighted with Tao's work."

Liz Dickey, was Tao's client

"There is a talent to knowing how to handle an event and how to tell the story afterwards with the photos.

Everyone that has seen Tao's work from our event and witnessed how he conducted himself agrees that he is

the master at both."

Khanh Geoly, was Tao's client

Contact Tao on LinkedIn

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Contact this candidate