Tao Zhang, MBA
Lenswork Studio Inc.
***@**************.***
Summary
An entrepreneur and a seasoned professional with strong creative media expertise and management experience
seeks to own managerial responsibilities in marketing and advertising. Big picture, creative, analytical and
driven. Earned an M.B.A. degree and certified in e-commerce. Speaks and writes fluent English and Chinese.
Specialties:
Project Management • Marketing • SEO • Art Direction • Multimedia Design • Video Production •
Professional Photography • Instructional Design • Adobe Photoshop • Lightroom • Illustrator •
InDesign • Premier • After Effects • Flash • Dreamweaver • HTML • CSS • ActionScript • Final Cut Pro •
Keynote • Pages • Microsoft Word • Excel • Access • PowerPoint • Visio • MicroSoft Project •
Camtasia Studio
Experience
Principal at Lenswork Studio Inc.
2003 - Present (10 years)
Increased company’s sales by more than 400% over 9-year period by implementing and fine tuning marketing
and sales strategies.
Broaden brand recognition in the local market via multiple channels including company website, blog, email,
social media, web analytics and client-facing tasks.
Responsible for all creative processes from concept to completion.
Improve company’s web presence and traffic via effective SEO implementation and content update.
Control budget and negotiate with vendors and suppliers to reduce cost.
Cultivate strong and positive client relationships and thoroughly resolve any customer concerns.
Expertise in professional digital imaging, color management, output and digital asset management.
Delegate responsibilities to two employees.
3 recommendations available upon request
Multimedia Designer at HSBC
2000 - 2003 (3 years)
Spearheaded user interface design and interactive media creation for corporate training and development.
Established creative media production guidelines for training designs embedding Adobe Flash, video, audio
and photography.
Collaborated with subject matter experts and instructional designers in producing training curriculums.
Produced a showcase video which led to the winning of prestigious “TOP10” corporate training award.
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Director of Development at Lightfall Interactive
July 2000 - October 2000 (4 months)
Led the agency’s marketing and interactive media design projects and web-based training programs.
Responsible for customer relationship management, client consultation and sales support.
Managed a team of 5 creative staff.
Video Producer at Rotary International
1994 - 2000 (6 years)
Produced corporate video and multimedia content for corporate marketing and communications.
Responsible for hiring and managing contracted agencies, talents and crews for on-location productions.
Directed video and photography in overseas locations.
Provided audio/visual support for Rotary's large-scale international conferences and conventions.
Facilitated media and PR training for senior corporate leadership.
MIS Liaison & Project Manager at The Rotary Foundation
1992 - 1994 (2 years)
Successfully managed database projects by liaising among stakeholders, consultants and end users.
Conducted needs analysis, managed budget and coordinated cross-functional tasks.
Provided software support and training to staff.
Supervisor at Northwestern University
1989 - 1992 (3 years)
Journalist & Radio Host at China Radio International
1986 - 1988 (2 years)
Languages
English (Native or bilingual proficiency)
Chinese (Native or bilingual proficiency)
Skills & Expertise
Editorial Photography
Photography
Editing
Multimedia
Client Relations Skills
Art Direction
Project Management
Instructional Design
Video Production
Talent Management
Business Analysis
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Journalism
Radio Broadcasting
Data Management
Fine Art Photography
Portrait Photography
Photoshop
Social Media
Wedding Photography
Editorial
Video
Digital Media
SEO
Final Cut Pro
Magazines
Education
Langevin Learning Services
Instructional Designer Certification, Instructional Design for Web-Based Training, 2001 - 2001
DePaul University
eCommerce Program, E-Commerce/Electronic Commerce, internet marketing and advertising, 1999 - 1999
Loyola University of Chicago - Graduate School of Business
MBA, Accounting and Finance, 1989 - 1992
Xian International Studies University
Bachelor of Arts (B.A.), English Language and Literature, 1982 - 1986
Interests
Volleyball
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Tao Zhang, MBA
Lenswork Studio Inc.
***@**************.***
3 people have recommended Tao
""
Dr. Laila T. Rosen, was Tao's client
"Tao has done work for me on several occasions over a number of years. The creative quality of his work is
breathtaking. When you hire Tao, you are not hiring just a photographer - you are hiring a true artist. His eye
for color, composition, and originality are unparalleled. What is also unique is his special talent for telling
your story in pictures in a way that captures all the special emotions of the event. If you are looking for
unique quality, creativity, and artistry, then you will be delighted with Tao's work."
Liz Dickey, was Tao's client
"There is a talent to knowing how to handle an event and how to tell the story afterwards with the photos.
Everyone that has seen Tao's work from our event and witnessed how he conducted himself agrees that he is
the master at both."
Khanh Geoly, was Tao's client
Contact Tao on LinkedIn
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