Manager Management
Resume:
Raymond Rokni, MSEE, MBA
Northbrook, IL 60062
ab9nif@r.postjobfree.com
CAREER SUMMARY
Results-oriented management professional with extensive product
development, management, and market experience:
. Product lifecycle management including significant cost reduction and
second-sourcing experience; initiating and managing overseas
manufacturing; sustainability and new product introduction programs
. Managing multi-site development teams of up to 60 FTEs with budget and
P&L responsibilities
. Utilizing Lean and Six Sigma techniques to lead project feasibility
and approval cycle reductions, prototype delivery improvements, design
for manufacturability review process improvements, and control
introduction improvements
. Building successful, global business development and customer support
teams for new technologies and complex product offerings. On-the-
ground experience in China, India, Japan, Australia and South Africa
. Vendor selection, development and negotiating contracts, ongoing
supplier management
. Regulatory and ISO experience, intellectual property and patent laws
PROFESSIONAL EXPERIENCE
TELLABS
Market Development Manager: Packet Optical Product 2010 -
2013
P&L responsibility for Tellabs Packet Optical product market management and
product planning. Creation and messaging of multi-year portfolio-level
strategy and roadmaps; partnership development with third-party technology
suppliers and business partners across several data/network communications
domains.
. Responsible for market management of Asia Pacific region (APAC).
Successfully positioned and delivered first customer deployments in
Japan and Australia in 2011 valued over $1M each. Extensive experience
in business development with accounts in China and India particularly
with cost-sensitive proposals and post-sales support and services.
Delivered over $28M of annual revenue in 2011 from these accounts.
. Responsible for Marketing Management of Europe, Middle-East and Africa
regions (EMEA), including regional product positioning and market
development valued over $30M annually. Oversee all aspects of project
management of deployment, execution planning of products and services.
Manage third party technical sales representative program development,
qualification engagements, training and promotions.
Hardware Development Senior Engineering Manager: Optical Transport Product
2005 - 2010
Directed 60-person, multi-national development team with $12M annual
budget. Responsible for all aspects of Optical Transport hardware
organization from technology selection through new product development and
introduction, including regulatory and ISO9000 compliance. Product
lifecycle management including sustainability, quality improvement and cost
reductions.
. Led Hardware Development Team of next-generation Optical Transport
product, successfully delivering product to win from Verizon
Communications Inc. over 11 competitors creating $280M annual business
- Tellabs' largest single product win
. Created and managed multi-national hardware development organization
with facilities in Naperville, IL and Shanghai, China. Established
expanded engagements with multinational vendors for manufacturing,
prototyping and production in the US, India, Mexico and China.
. Identified, developed, negotiated, contracted with and nurtured a
select group of optical component and product providers supplying over
$50M in products annually. Responsible for all technology selections
and part pricing
. Successfully directed aggressive deployment schedules, coupled with
phased cost reduction and quality improvement programs, to provide a
sustained and effective product line. Effectively managed targeted
cost reduction and second-sourcing effort, exceeding annual saving in
the range of $15M to $20M.
. Spearheaded numerous corporate Kaizen process improvement teams
utilizing Lean and Six Sigma techniques. Established initiatives for
project feasibility and approval cycle reduction, prototype delivery
improvements, design for manufacturability review process
improvements, and control introduction improvement efforts.
Senior Engineering Manager: Tellabs 5500, ASIC & FPGA Development
2003 - 2005
Delivered significant cost reduction solutions to extend Tellabs 5500
product growth cycle.
. Delivered more than $50M in cost savings, generating an effective,
high-margin product solution at the height of a product growth cycle
by targeting FPGA and ASIC sockets as well as 2nd source ASIC
engagements.
. Cut over $500 per module in costs on each of four devices through
effective leadership and management of Quad-Trooper ASIC development
in 90nm technology
. Saved over $300 per module on 5500, DS3 product via successful
management and deployment of Thrifty ASIC.
. Managed and deployed two ASIC in 0.35u technology for DS1-OC1 and OC12
product lines.
Raymond Rokni
Page 2 of 2
Senior Engineering Manager: ASIC Development 1995 - 2003
Lead CMOS Integrated Circuit and ASIC/SoC (System on a Chip) development
for successful technology applications for Tellabs 5500, 6500, Cable-Span
product lines.
. Built new ASIC development environment as owner of the libraries,
tools and development process. Over 13 ASIC developments were
completed during this time frame.
. Established manufacturing relationship with numerous overseas ASIC
manufacturers.
. Secured replacement and redesign ASIC for original Tellabs 5300-5500
product line ASICs developed in early 1990's.
Senior & Lead Engineer: ASIC Development 1990 - 1995
Engaged in numerous successful 5500, Data, Cablespan, and Echo product
developments.
. Lead developer for architecture design, feasibility analysis,
specification development, VLSI vendor selection, detail design,
validation effort, and implementation and product integration effort
of multiple IC developments particularly for Tellabs 5500 product
line. It should be noted that success of 5500 product line with its
effective cost margins were in part due to availability of these cost-
effective ASICs.
AG COMMUNICATION (joint venture of GTE and AT&T)
Senior Engineer 1982 - 1990
. Test Engineering, CAD & CAE Technologist; ASIC Designer.
. Developed next-generation test solution and process technologies;
performed tool analysis, product selection and technology training;
design and verification.
EDUCATION
Keller Graduate School of Management
MBA, with distinction (1992)
Coursework focused on Marketing, Operations and Finance
Marquette University
MSEE, with distinction (1982)
Marquette University
BSEE, Magna cum laude (1980)
RECOGNITION AND TRAINING
. Tellabs Management Track Certification - Organizational development
and process improvement leadership skills
. Tellabs Project Management training & certification
. Tellabs Kaizen training - Lean and Six Sigma
. Authored Tellabs Product Development Plan for Hardware and ASIC Design
Cycles
. Authored business case study on selection of Mentor CAD tool for GTE
deployment
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