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Manager Management

Location:
Northbrook, IL
Posted:
August 02, 2013

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Resume:

Raymond Rokni, MSEE, MBA

**** ****** ***** ****

Northbrook, IL 60062

847-***-****

*******.*****@*****.***

CAREER SUMMARY

Results-oriented management professional with extensive product

development, management, and market experience:

. Product lifecycle management including significant cost reduction and

second-sourcing experience; initiating and managing overseas

manufacturing; sustainability and new product introduction programs

. Managing multi-site development teams of up to 60 FTEs with budget and

P&L responsibilities

. Utilizing Lean and Six Sigma techniques to lead project feasibility

and approval cycle reductions, prototype delivery improvements, design

for manufacturability review process improvements, and control

introduction improvements

. Building successful, global business development and customer support

teams for new technologies and complex product offerings. On-the-

ground experience in China, India, Japan, Australia and South Africa

. Vendor selection, development and negotiating contracts, ongoing

supplier management

. Regulatory and ISO experience, intellectual property and patent laws

PROFESSIONAL EXPERIENCE

TELLABS

Market Development Manager: Packet Optical Product 2010 -

2013

P&L responsibility for Tellabs Packet Optical product market management and

product planning. Creation and messaging of multi-year portfolio-level

strategy and roadmaps; partnership development with third-party technology

suppliers and business partners across several data/network communications

domains.

. Responsible for market management of Asia Pacific region (APAC).

Successfully positioned and delivered first customer deployments in

Japan and Australia in 2011 valued over $1M each. Extensive experience

in business development with accounts in China and India particularly

with cost-sensitive proposals and post-sales support and services.

Delivered over $28M of annual revenue in 2011 from these accounts.

. Responsible for Marketing Management of Europe, Middle-East and Africa

regions (EMEA), including regional product positioning and market

development valued over $30M annually. Oversee all aspects of project

management of deployment, execution planning of products and services.

Manage third party technical sales representative program development,

qualification engagements, training and promotions.

Hardware Development Senior Engineering Manager: Optical Transport Product

2005 - 2010

Directed 60-person, multi-national development team with $12M annual

budget. Responsible for all aspects of Optical Transport hardware

organization from technology selection through new product development and

introduction, including regulatory and ISO9000 compliance. Product

lifecycle management including sustainability, quality improvement and cost

reductions.

. Led Hardware Development Team of next-generation Optical Transport

product, successfully delivering product to win from Verizon

Communications Inc. over 11 competitors creating $280M annual business

- Tellabs' largest single product win

. Created and managed multi-national hardware development organization

with facilities in Naperville, IL and Shanghai, China. Established

expanded engagements with multinational vendors for manufacturing,

prototyping and production in the US, India, Mexico and China.

. Identified, developed, negotiated, contracted with and nurtured a

select group of optical component and product providers supplying over

$50M in products annually. Responsible for all technology selections

and part pricing

. Successfully directed aggressive deployment schedules, coupled with

phased cost reduction and quality improvement programs, to provide a

sustained and effective product line. Effectively managed targeted

cost reduction and second-sourcing effort, exceeding annual saving in

the range of $15M to $20M.

. Spearheaded numerous corporate Kaizen process improvement teams

utilizing Lean and Six Sigma techniques. Established initiatives for

project feasibility and approval cycle reduction, prototype delivery

improvements, design for manufacturability review process

improvements, and control introduction improvement efforts.

Senior Engineering Manager: Tellabs 5500, ASIC & FPGA Development

2003 - 2005

Delivered significant cost reduction solutions to extend Tellabs 5500

product growth cycle.

. Delivered more than $50M in cost savings, generating an effective,

high-margin product solution at the height of a product growth cycle

by targeting FPGA and ASIC sockets as well as 2nd source ASIC

engagements.

. Cut over $500 per module in costs on each of four devices through

effective leadership and management of Quad-Trooper ASIC development

in 90nm technology

. Saved over $300 per module on 5500, DS3 product via successful

management and deployment of Thrifty ASIC.

. Managed and deployed two ASIC in 0.35u technology for DS1-OC1 and OC12

product lines.

Raymond Rokni

Page 2 of 2

Senior Engineering Manager: ASIC Development 1995 - 2003

Lead CMOS Integrated Circuit and ASIC/SoC (System on a Chip) development

for successful technology applications for Tellabs 5500, 6500, Cable-Span

product lines.

. Built new ASIC development environment as owner of the libraries,

tools and development process. Over 13 ASIC developments were

completed during this time frame.

. Established manufacturing relationship with numerous overseas ASIC

manufacturers.

. Secured replacement and redesign ASIC for original Tellabs 5300-5500

product line ASICs developed in early 1990's.

Senior & Lead Engineer: ASIC Development 1990 - 1995

Engaged in numerous successful 5500, Data, Cablespan, and Echo product

developments.

. Lead developer for architecture design, feasibility analysis,

specification development, VLSI vendor selection, detail design,

validation effort, and implementation and product integration effort

of multiple IC developments particularly for Tellabs 5500 product

line. It should be noted that success of 5500 product line with its

effective cost margins were in part due to availability of these cost-

effective ASICs.

AG COMMUNICATION (joint venture of GTE and AT&T)

Senior Engineer 1982 - 1990

. Test Engineering, CAD & CAE Technologist; ASIC Designer.

. Developed next-generation test solution and process technologies;

performed tool analysis, product selection and technology training;

design and verification.

EDUCATION

Keller Graduate School of Management

MBA, with distinction (1992)

Coursework focused on Marketing, Operations and Finance

Marquette University

MSEE, with distinction (1982)

Marquette University

BSEE, Magna cum laude (1980)

RECOGNITION AND TRAINING

. Tellabs Management Track Certification - Organizational development

and process improvement leadership skills

. Tellabs Project Management training & certification

. Tellabs Kaizen training - Lean and Six Sigma

. Authored Tellabs Product Development Plan for Hardware and ASIC Design

Cycles

. Authored business case study on selection of Mentor CAD tool for GTE

deployment



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