Sales Marketing
Resume:
Alexis K. Allen
********@*****.***
Shelby Township, Michigan 48315
EDUCATION
Central Michigan University Mount Pleasant, Michigan
Bachelor of Science May 2013
Major: Journalism
Concentration: Public Relations
WORK EXPERIENCE
Octagon Marketing Norwalk, Connecticut
BMW Automotive Event Coordinator
May 2013 –August 2013
Arranged and conducted events to maintain contact between BMW and clients to drive and complete sales
n
Assisted with the national development and updating of client lists, prospect and administrative databases,
n
to improve the company’s brand
Promote product knowledge about vehicles to clients to execute marketing initiatives surrounding the
n
BMW Ultimate Driving Experience Tour
WJBK Fox 2 News Southfield,
Michigan
News Desk Intern January 2013 –May 2013
Provided assertiveness, intense curiosity and organization skills to write news and planning news for up-
n
coming on-air shows
Showcased the ability to make recommendations, respond to viewers, and news sources, responsible for
n
extensive reading and research for potential stories
Accompanied reporters and camera crews on assignment, and also deciphered news from police scanners at
n
news desk
Central Michigan University Mount Pleasant, Michigan
Mount Pleasant, Michigan
Art Department Receptionist August 2010–May 2013
Performed administrative support tasks for students and faculty in order to enhance communication
n
channels
Corresponded information and documents to students and faculty to increase efficiency and productivity
n
within the department, as well as the university
Effectively communicated information about the Art and Design Department to enhance understanding of
n
departmental goals
PROFESSIONAL DEVELOPMENT
August 2012–May
Grand Central Magazine Public Relations Team
n
2013
Collaborated with a project team to promote Central Michigan University’s award-winning online
n
publication through newsletters, press releases, promotional flyers, and social media
Page 2
CM-Life Public Relations Team August 2011–May
2013
Executed sales techniques and distributed newsletters to persuade the Mount Pleasant business community
n
to advertise in the nationally and state recognized school paper
Responsible for annual Central Michigan University housing fair, Best of Central Michigan, and Golden
n
Ticket Campaign
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