Manager Web Developer

allison defer

E-MAIL *******.*****@*****.*** . CELL 404-***-**** . WEBSITE

www.allisondefer.com

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EDUCATION Bachelor of Science in Information Systems Managment

Auburn Univeristy - Auburn, AL, Graduated 2007

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SKILLS Adobe Creative Suite Basecamp Mac/PC

jQuery

Text Editors Microsoft Office Suite

HTML SQL

Expression Engine PHP

CSS SEO

Subversion Various ESP Platforms

JavaScript Social Media

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EXPERIENCE AutoTrader.com - Email Marketing Analyst, June 2012 - April

2013

. Hand coded all external and drip/nuturing email campaigns to

customer and dealers using ExactTarget

. Wrote custom AMPscript code in ExactTarget to dynamically

generate content in emails

. Strategized for future email campaigns being the primary

point of contact

. Implemented testing procedures in order to render emails

properly in all email providers

. Insured email deliverability, conducted A/B testing, and

analyzed reporting results

General Electric (contract position) - Digital Specialist, 2011

- 2011

. Hand coded emails for GE Money from PSD files for large

clients such as Banana Republic, GAP, Belk, Dillards,

PayPal, eBay, JCPenny, and Men's Warehouse

. Utilized Silverpop, Cheetahmail, ExactTarget and Constant

Contact as the clients email service providers

MailChimp - Technical Client Manager, February 2010 - December

2010

. Consulted and managed large clients as the primary contact

such as AOL, Scoutmob, TED, and Mozilla

. Proactively maintained existing relationships for client

retention

. Identified areas for improvement and planned solutions for

account reviews

. Provided technical demonstration webinar walk-thoughs of the

application

. Verified that campaigns were in compliance with the CAN-SPAM

Act and used best email practices

. Configured DNS settings for dedicated IPs and checked

deliverability with Return Path

. Troubleshoot techincal issues by collaborating with the

support and development teams

. Designed and hand coded custom email campaigns with

compliant code using Photoshop, Illustrator,

HTML, and CSS

EchoSpan (contract position) - Web Developer and Client

Manager, November 2008 - September 2009

. Designed and coded echospan.com from scratch including 30

subpages using Photoshop, HTML, CSS, JavaScript, and jQuery

. Managed client project from start to finish, often as the

primary point of contact

. Set clear expectations of all phases of a projects'

lifecycle including goals, feasibility, scope, deliverables,

timeline, and functionality parameters

. Led weekly software training webinars for clients

. Managed traffic to the website and SEO using Google

Analytics to track trends and performance of Google Adwords

marketing campaigns

CareerBuilder.com - Front End Web Developer, September 2007 -

October 2008

. Designed and coded new pages to CareerBuilder.com using the

ASP.NET framework

. Performed A/B testing and generated reports using custom SQL

queries

. Analyzed and created reports using data from traffic to site

by utilizing SiteCatalyst tracking with Omniture

. Ensured defect free production deployments through browser

compatibility testing

. Received training on lean software development and best SEO

practices

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AFFILIATIONS Published in featured interview article for Practical

eCommerce,

"Tips for Formatiing HTML Emails in Microsoft Outlook",

June 2010

Member of AiMA: Atlanta Interactive Marketing Association,

2011 - Present

Junior League of Atlanta, 2010 - Present

Auburn University Atlanta Alumni Association Volunteer, 2008 -

Present

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