Data Sales

DAVID (SHENGTAO) MA

*** ******* *** ********* *, Ithaca, NY 14850, Tel: 607-***-****, Email: ab9imf@r.postjobfree.com

OBJECTIVE Leverage solid background in statistical modeling, Big Data analysis and extensive data based consulting

experience to seek a full time statistics and data analytics related position.

EDUCATION Cornell University, Ithaca, NY, USA Aug 2012 - May 2013

Master of Professional Studies in Applied Statistics, GPA 4.05/4.3

Passed CFA Level I; Candidate for CFA Level II

SAS Certified Base Programmer for SAS 9

SAS Certified Advanced Programmer for SAS 9

Fudan University, Shanghai, China Sep 2008 - Jun 2012

Bachelor of Science in Operations Research; GPA 3.55/4.0 (Top 5%)

INTERNSHIP Spurs Sports and Entertainment Nov 2012 - May 2013

Statistical Consultant – San Antonio, TX

& PROJECT

• Led a team of 4 to help Spurs make season-ticket holders segmentation and predict attendance rate.

EXPERIENCE

• Collected and cleaned 10 year data of season ticket sales, constructed a 5M+ database using SQL Server.

• Trained generalized linear models using SAS, analyzed factors that impacts attendance rate of season ticket

holders; and used ROC curve and AUC metrics for model selection, achieved 78% prediction accuracy.

• Delivered a scoring model for client to offer promotion on potentially absent ticket holders, expected to

raise food and drink revenue by 16% from increased traffic.

Capital One Oct 2012 - Dec 2012

Statistician Project Intern – Ithaca, NY

• Led a team of 3 to build a credit scoring model based on 150k credit card owners’ history data.

• Applied t-test and AIC-based backward elimination to select 20 variables from 500+ variables

• Used SAS to train models using data mining technique: Logistic Regression, CART, and Neural Network.

• Employed K-fold cross-validation and ROC curve for model selection and achieved 87% prediction

accuracy, which in turns could reduce the default loss cost by 82%.

Corporate Value Associates Feb 2012 – May 2012

Quantitative Analyst – Shanghai, China

• Provided quantitative marketing strategy for a major telecom company to improve user retention rate.

• Employed K-Means Clustering and PCA to segment customer and analyze consumer behavior by SAS.

• Optimized the service model by Excel simulation and expected 20% increase in retention rate.

PricewaterhouseCoopers(PwC)Consulting Jul 2011 - Sep 2011

Strategy Consulting Summer Intern – Shanghai, China

• Developed databases (MS Access) for senior house projects in China, and analyzed KSF for market entry.

• Conducted due diligence and screened deals for a global property investment company.

Research Assistant Mar 2013 - Present

ACADEMIC Johnson School of Management, Cornell University – Ithaca, NY

• Conducted data analysis on research topics including online marketing, search engine marketing (SEM)

EXPERIENCE

and choice model in consumer behavior.

• Provided insight into consumer response to sustainable innovation in FMCG industry

SKILLS SAS, R, VBA, SQL, Hadoop, Java, Python, Bloomberg, Matlab, MapInfo, ArcGIS, MS Office.

RELAVENT Statistical Data Mining, Python Programming, Applied Linear Models, Categorical Data Analysis,

Econometrics, Time Series Analysis, Statistics for Financial Engineering

COURSE

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