Project Manager Marketing

LAUREN J. FINK

Hello,

I am very interested in the Social Media Community Specialist position available at your company. I have experience

developing content strategies, planning and executing digital initiatives, building online communities, tracking the success

of online campaigns, social listening and auditing, reporting on digital trends, and managing brands' presence on various

social media platforms.

In my current position as Social Media Coordinator, I both wrote and implemented my company's digital marketing

strategic plan. To create this plan I began by performing a comprehensive audit of previous social media efforts to examine

strengths, weaknesses, opportunities, and threats. I cross analyzed these findings with the company's mission and target

market objectives to determine how to best leverage social media to more effectively communicate the brand and achieve

the company's goals.

The application of this plan has yielded exceptional results. In less than 16 months, we achieved a 42% increase in Facebook

page likes and a 52% increase in Twitter followers. We also noted a drastic increase in comments, likes, shares, interactions,

and retweets. Additionally, our Youtube video views skyrocketed, increasing by 160% in the same period.

I am confident that I can help bring similar success to your company. Please refer to my resume for a more detailed

description of my experience. Please feel free to contact me at your earliest convenience by phone at 612-***-**** or via

email at ***********@*****.***. I look forward to hearing from you.

Best,

Lauren Fink

e: ***********@*****.***

a: 726 24th Ave NE, Minneapolis, MN 55418

LAUREN J. FINK p: 612-***-****

w: coroflot.com/laurenjfink

RELATED EXPERIENCE EDUCATION

Social Media Coordinator Bachelor of Arts Professional Strategic

Carleton College, Dec 2011–Present Communications of Advertising

• Developed a digital marketing plan to more effectively communicate the brand, University of Minnesota Twin Cities

achieve company goals, and increase engagement through the use of social media. Sept 2007 Dec 2010

• Increased Facebook fans by 42%, Twitter followers by 52%, and Youtube video views

by 160% in a 16 month period.

SPECIAL SKILLS

• Plan and execute social media initiatives, including daily content creation and

interaction management. • Google Analytics, Facebook Analytics, Hootsuite,

• Track, analyze, and report social media activities using Sprout Social, Facebook Sprout Social, & Radian 6

Analytics, and Google Analytics. • Adobe Creative Suite

• Create imaginative and effective printed pieces that represent Carleton to its internal • Microsoft Word, Excel, Publisher, & PowerPoint

and external audiences. • Knowledge of HTML, CSS, & Wordpress

Creative Director (Freelance)

OTHER EXPERIENCE

Stanford University, Jan 2012–Present

Board Member & Program Volunteer

Develop and execute creative concepts for healthy body image campaign.

•

Manage production team and provide artistic guidance.

• Art Buddies, Oct 2012–Present

Design of campaign materials including logo, print, and digital materials.

•

Assist in developing online components and in person outreach activities.

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Cofounder & Program Coordinator

The Girl Mission, June 2012–Present

Freelance Designer

Various clients, Jan 2011–Present

Server

• Design of print and digital materials for a variety of companies on a project basis.

Stub and Herbs, Dec 2007–March 2012

• Clients have included Habitat for Humanity, Laughter Yoga, Bellmont Partners, and

Maverick Software Consulting, among others.

Assistant Event Coordinator

Interactive Marketing Coordinator MN Fashion Week, 2011

Jungle Red Salon, Dec 2011–Aug 2012

• Increasing brand awareness and building customer base through the use of social media. ADDY Award Show

• Design of online and print advertisements and other promotional materials. Martin Williams, 2011

• Planning and promotion of salon happenings, art exhibits, and charity events.

National Student Advertising Competition

Online Marketing Consultant University of Minnesota Twin Cities

Fink Electric, Feb 2011–Dec 2011 Oct 2009–May 2010

Teaching the owners the value of advertising as an investment in their business.

•

Evaluating opportunities to increase brand awareness in the community and online.

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Reading and Writing Tutor

Formulating plan to expand marketing efforts and increase name recognition.

•

Cherokee Heights Elementary School

Website, social media, and advertising consulting.

•

Jan 2009–May 2009

Project Manager & Graphic Designer

Women in Business

University of Minnesota Twin Cities, May 2010–Dec 2010

University of Minnesota Twin Cities

Overseeing campaign from conception to execution.

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Acting as a liaison between clientele, stakeholders, and creative team. 2007–2009

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Management and delegation of tasks among an eight person team.

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Design of print, outdoor, digital, and non traditional advertisements.

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Media buying and contract negotiation.

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Communications Designer

University of Minnesota Twin Cities, Oct 2009–May 2010

• Developing an integrated communication plan.

• Formulating the creative strategy and media plan.

• Copywriting and graphic design of campaign and presentation materials.

Contact this candidate