Customer Service Health Insurance

JESSICA ELIZABETH MOORE

** ******* *****, ************, ** 06109 • 860-***-**** • ab9hy8@r.postjobfree.com • linkedin.com/in/jessicaemoore

INTERACTIVE, ONLINE & SOCIAL MEDIA SPECIALIST

SUMMARY OF QUALIFICATIONS

Online producer and multimedia journalist for CT1 Media digital platform - the combined Hartford

Courant and Fox CT newsroom. Excellent writing, reporting and communication skills, with keen

news-judgment and strong sense of current interactive trends. Creatively implements new media

strategy to engage target audiences, generate buzz, and expand reach. Well-organized, detail-oriented,

focused and driven - able to effectively manage multiple projects under tight deadlines in a

competitive top 30 market.

CORE SKILLS & EXPERTISE

SOCIAL MEDIA MARKETING, STRATEGY & ANALYTICS WEBSITE & MOBILE CONTENT MANAGEMENT:

WRITING & EDITING - AP STYLE P2P, WORDPRESS & NEWSGATE

WEBSITE DEVELOPMENT WEBSITE & MOBILE ANALYTICS:

HTML CODE OMNITURE, GOOGLE ANALYTICS, CHARTBEAT

ADOBE CREATIVE SUITE VIDEO: TONS & FINAL CUT PRO

WINDOWS & MAC OS X PLATFORMS BLOG: WORDPRESS & BLOGGER

EXPERIENCE

ONLINE PRODUCER II & MULTIMEDIA JOURNALIST

CT1 Media - Hartford, CT 2012 – Present

Manage and edit content for websites (Courant.com & FoxCT.com), produce video and story

packages for web, manage content and breaking news alerts for mobile, and create social media

content for Hartford Courant, Fox CT and MyTowns brands.

Develop marketing strategies and content to generate buzz, build audience, promote user

engagement, brand loyalty, and encourage dialogue and user feedback through proprietary app

(MyTowns) and social media platforms.

Analyze website, mobile, and social media metrics using Omniture, Google Analytics,

Chartbeat.com, social media platforms and apps.

Report hyper local news and feature stories, and produce multimedia content for 26 MyTowns

pages (digital and print - Courant.com and Hartford Courant).

Interact with community leaders and residents across Connecticut to develop rapport and trust

for ongoing communication and insight to benefit news stories.

PRODUCTION TECHNICIAN

CT1 Media - Hartford, CT 2011 – 2012

Managed floor operations, and coordinated with the director and talent during evening and

nightly newscasts at Fox CT - a Fox-affiliated television station in a Top 30 DMA.

Operated cameras, managed studio/audio board, setup lighting/equipment, and directed

Connecticut Lottery drawings.

Accompanied reporters on assignments, recorded live stand-ups and video for news reel.

JESSICA ELIZABETH MOORE

27 Robbins Drive, Wethersfield, CT 06109 • 860-***-**** • ab9hy8@r.postjobfree.com • linkedin.com/in/jessicaemoore

PAGE 2

EXECUTIVE ACCOUNT ASSISTANT

Corporate Benefit Consultants, LLC - Durham, CT 2010 – 2011

Assisted Managing Partner of health insurance brokerage and employee benefits company -

organized and created presentations and supporting documents, provided assistance with book

and record-keeping, accompanied Partner to all consultations with clients in public and private

sectors, and built relationships with key clients.

Earned Health Insurance Producer license for the state of Connecticut, worked with a team to

coordinate and convert group benefits, provide customer service, and process insurance claims.

Planned and coordinated corporate events, including: golf, sporting events, dinner, business

meetings, charity fundraising and wine tastings.

ENTREPRENEURIAL VENTURE

PRINCIPAL

Purella Health, LLC - Wethersfield, CT 2012 – Present

Co-launched an online health and nutritional foods company specializing in organic chlorella.

Responsible for design and management of website and social media marketing platforms,

perform industry/competitor/product research, and write content for online and collateral

materials.

Create targeted marketing, sales, and social media strategies to grow customer base through key

interactive media platforms.

Develop strategic partnerships for retail and online distribution, and market to key opinion

leaders and industries.

Coordinate logistics from distributor to customer, including managing merchant account, digital

and retail sales, packaging and shipping, and supply contracts with vendors.

EDUCATION

BACHELOR OF ARTS - COMMUNICATION SCIENCES, MINOR: BUSINESS MARKETING

University of Connecticut, 2010 Storrs, CT

GPA: 3.44

Contact this candidate