Customer Service Manager
Resume:
William A. King
774-***-**** *************@*****.*** http://www.linkedin.com/in/williamaking
- Professional Experience -
Global Campaign Manager - TechTarget
Description: I am the fastest promotion to the global team in the company’s 13-year history.
While wearing many hats, I serve as the main point of contact for IBM and its agency, Ogilvy.
While utilizing leadership, team building and strong oral/written communication, I manage a
team of 6 Global Account Managers, between 50-100 active campaigns, and handle all
correspondence, project management and campaign execution for IBM. I am a key member of
the global strategy team, partnering with the agency to produce highly targeted lead
generation/lead conversion strategies and implementation. I am also responsible for ensuring
revenue recognition, assuring campaigns perform on schedule and on budget to ensure
maximum profit.
Key Accomplishments: Customer Service Award - May 2013
Campaign Manager - TechTarget
02/2013-04/2013
Description: As part of the business applications & storage department, I managed digital
campaigns for leading Tech/IT firms and agencies. I worked end-to-end with several key internal
departments including ROI consulting, List Intelligence, Marketing and Sales. Acted as the main
point of contact to foster productive relationships, managed campaign expectation and goal
alignment including performance reporting using internal applications and trafficking software
such as DART, Adjuster, MediaMind and several others.
Key Accomplishments: Had a key impact on the increase of Bloomberg’s spend level over 350%
by developing a custom media & content marketing solution for multiple buying cycle stages
and implementing a successful lead nurturing program. This resulted in multiple performance
and productivity improvements.
Notable Clientele: Adobe, Bloomberg, Kodak, Salesforce, Red Hat, Marketo, Hootsuite.
Account Executive: Content/Social Marketing - Lamar Advertising
11/2011-02/2013
Description: Account manager of several key business relationships. Worked directly with
business owners, agencies and marketers to foster strong working relationships to drive new
business and renewals. Strong awareness of new and emerging technologies and strategies.
Create, maintain and present campaign performance reviews. Attend networking events to
connect with prospective clients. Educated team on new technologies and created team building
events to build chemistry.
Key Accomplishments: Managed all social and content marketing initiatives for the
Providence, RI division. Created and ran several campaigns to increase visibility of the firms
offerings.
Account Executive - Clear Channel Outdoor
09/2010-11/2011
Description: Outdoor media sales in a top-10 market (Boston). Quickly developed relationships
with decision makers and strategically worked our product into their marketing plan. Started with
zero accounts and ended my first year with over $1MM in sales (213% of annual quota).
Key Accomplishments: 2010-2011 Rate Attainment Award
- Education -
Bridgewater State University ‘07
Bachelor of Arts - Communication
Focus on Public Relations & Journalism
Adrian Tinsley Grant Recipient
Dean’s List ‘03-’07
- Professional Certification -
Inbound Marketing Certification (Honors Distinction - Top 5%)
Hubspot - Inbound Marketing University
Jan. 2013
Description: This certification acknowledges proficiency in Inbound Marketing principals and
best practices. These principles include: blogging, social media, search engine optimization
(SEO) lead conversion, lead nurturing, and closed-loop analysis.
- Other Professional Achievments/Ventures -
Owner/Lead Strategist - DUCY? Media
09/2012-Present
Description: DUCY? Media is a social media/content marketing consulting service that I started
to help small to mid size companies. Help businesses create and define a strategy that allows
them to connect with highly targeted consumers on a 1-to-1 basis, in a real-time environment.
Key Accomplishments: Developed a successful social media plan for the Herb Chambers brand.
They have attributed well over $250,000 in sales due to these efforts to date.
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