Ariel Zimmerman
Freelance Graphic Designer
***************@*****.***
Summary
I am an artist who employs graphic arts and it's technology to communicate a message in a modern, effective,
and simplistic design style.
Experience
Sales Associate at ANN INC.
August 2011 - February 2013 (1 year 7 months)
Graphic Design Intern at MDR advertising
May 2012 - August 2012 (4 months)
assisted the creative department.
Courses
Bachelor of Arts (BA), Communications with a
concentration in Graphic Design
Gardner-Webb University
Graphic Design Publication
Projects
Girls Write Now, pamphlet layout re-design
November 2012 to November 2012
Members:Ariel Zimmerman, myself
This is an example of a pamphlet design for the non-profit organization based in New York City. The concept
of this re-designs was to the the girls write now brand a more sophisticated feeling since the organization's
point it is to teach high school aged girls the skills that will assist them into admittance's into colleges and
universities. For the concept I chose muted blues and purples offset with a brighter modern green. I wanted
the design to stay clean so I chose a san sheriff font. I chose to use black and white photos to create flow and
unity in the seriousness and cleanliness of the design. The typographic elements, colors, and shapes are
repeated throughout the piece giving unity and continuity which is important with a highly text based design.
I used indesign for the layout text elements and used illustrator to create the graphic timeline and graphs. I
believe that the redesign will give the organization a more serious feel yet still have the ability to reach the
high school aged girls.
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"Together" packaging design
November 2012 to November 2012
Members:Ariel Zimmerman, myself
The object of this project was to design a series of package designs around the prompt that the fictional
company was to be called "Together". With this I designed my serious around the saying, " Birds of a feather
stick together." And so the bird concept was born. I wanted to give the package design an indie feeling. I
chose birds that I felt were equivalent to the product. For example, for the mens aftershave, I chose a dark
blue-grey color and an illustration of an emperor penguin. As for the indie feeling I chose to use a hand
written font. As for keeping a brand throughout the whole thing, I created a simple logo and used the same
type of illustration for the birds. I created this in illustrator. As for the products having a consumer, I believe
my design would target young adults and up.
Honors and Awards
Deans List
Gardner-Webb University
2013
Who's Who Among Students In American Universities & Colleges
Each year, a select group of students is called forward to accept on of the most prestigious awards the
academic community can bestow-selection to Who's Who Among students. This exclusive honor is conferred
by more than 2,842 schools in all 50 states and the District of Columbia and is symbolized by the presentation
of an award certificate.
All Conference
The Big South Conference
top 8 in the big south conference for Women's track and field.
Gardner-Webb Universities Undergraduate Art show
Gardner-Webb University
May 2013
Winner of Sculpture and two dimensional design.
Skills & Expertise
Fine Art
Illustrator
InDesign
Photoshop
Dreamweaver
Layout
Image Editing
Creative Writing
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Digital Illustration
Typography
Visual Communication
Blogging
Flash Animation
Concept Development
Social Media
Art History
Muse
Education
Gardner-Webb University
Bachelor of Arts (BA), Communications with a concentration in Graphic Design, 2009 - 2013
Interests
Fine Arts, music, fashion, interior design
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Ariel Zimmerman
Freelance Graphic Designer
***************@*****.***
Contact Ariel on LinkedIn
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