Sales Real Estate

Glen Trotta 561-***-****

Principal & Executive 19620 Hampton Dr. Boca Raton, Fl 33434 **********@*****.***

Objective: Vice President Sales/Marketing and Managing Partner/Real Estate Broker for real

estate developer, homebuilder or investment company.

Executive Summary and Capabilities:

More than 20 years of experience in executive roles as the driver of sales/marketing and

managing real estate broker for leading national and Florida real estate developers and

homebuilders. Served as President, Vice President of Sales/Marketing, Director of

Sales/Marketing, Director of Sales, Sales Manager, Real Estate Broker, Vice President of

Construction and Qualifying General Contractor for 40 million square feet with $4 billion closed

sales and 20,000 properties.

Led state-wide expansion, managed real estate brokerage and the sales/marketing

efforts for the grand openings and sellouts of 300 communities in Aventura, Fort

Lauderdale, Sunrise, Cooper City, Delray Beach, Boynton Beach, Wellington, West

Palm Beach, Royal Palm Beach, Lake Park, Palm Beach Gardens, Jupiter, Stuart, Palm

City, Port St. Lucie, Hutchinson Island, Vero Beach, Orlando, Naples, Sarasota,

Bradenton and Tampa, Florida.

Sold new Luxury Hi Rise, Mid Rise, Multi-Family, Townhomes, Villas, Terrace Homes,

Patio Homes, Condominiums and Single-Family Homes in Master-Planned, Mixed-

Use/Commercial, Oceanfront, Intracoastal, Marina, Resort-Style Waterfront

Communities and resales priced from $100 thousand to $12 million.

Provided leadership to strategic operations teams with expertise in research,

acquisitions, product design, development, pricing, product mix, site planning,

amenities, themes, scheduling and sales/marketing. Recruited, hired, trained and

managed sales teams, sales managers, administrators, receptionists, lifestyle/activity

directors and design coordinators.

Developed and executed sales, advertising, marketing, public relations plans and

strategies with agencies and partners, including web, print, TV, radio, direct mail, email,

special events and lifestyle programs. Coordinated SEO efforts, web perfo rmance and

lead/buyer source measurement.

Organized market research and consumer studies, executed targeted

behavioral/consumer campaigns, researched and reviewed data sources for lead and

buyer generations. Hired market research firms to assist with focus groups for product

launch and targeted consumers.

Positioned company and community brands in marketplace and managed execution.

Arranged competitive shopping assignments and evaluations.

Collaborated with development, land planning, architecture, construction and sales to

produce superior product quality, customer satisfaction and profits. Engaged mortgage

and title companies to earn JD Powers awards as market leader.

Conceived, directed and coordinated special events and engaged residents and

consumers to develop market segmentation including active adult, age targeted, first

time buyer, second home, vacation home, investment and rentals.

Career Benchmarks:

Worldwide Realty Network, Inc., Boca Raton, FL

Principal and President, 2007-Present

Privately held real estate brokerage and general contractor providing consulting services for $1

billion of development in Florida.

Served as consultant to Minto Communities, one of North America's leading real estate

developers to evaluate Florida communities and was employed as Vice President of

Marketing to assist market expansion.

Conducted consumer research and led Minto Florida's Marketing efforts for 12

communities.

Developed Minto's strategic marketing plans and budgets, identified target consumer

groups, tested and evaluated key lead generation and buyer sources.

Enhanced Minto Florida's website. Responsible for content, images, photography and

lead execution. Approved all renderings, copy and public relations releases.

Implemented Minto's marketing strategy with new data sources, messaging and

animations resulting in more than double the sales volume (from 200 to 500) in les s

than 2 years, reduced cost per sale by 50% and returned company to profitability.

Worked effectively with multiple advertising agencies to create and execute marketing

campaigns seeking consumers from Brazil, Colombia, Venezuela, Mexico and selected

states in the USA. Registered communities and products in target markets nationally to

increase sales.

Achieved 140% of Minto's corporate goals including individual objectives of 150% for

Florida Operations.

Restructured and initiated a branding strategy for a luxury Hi Rise developer, increasing

sales by 50% in 30-day period.

Managed the sales and marketing for mixed-use developer and closed 70

condominiums at the highest price per square foot in market area.

Provided consulting services, pricing strategy, personnel supervision and qualified

construction as General Contractor for Harbour Isle on Hutchinson Island, a waterfront

and marina community with 900 residences.

M/I Homes, West Palm Beach, FL

Division President and Vice President Sales/Marketing, 2005 – 2007

Publicly traded (NYSE) billion dollar construction company and developer

Appointed as President of Division and Vice President of Sales/Marketing for South

Florida. Provided full P & L, marketing, production, sales and financial responsibility for

their local division. Achieved leadership in the market through strategic pricing, design,

product mix coupled with tactical employee hire/retention plans and supervision.

Produced $17 million in profits (170% increase) within 18 months; the highest profit s for

operations in 20 years.

Directed marketing and branding efforts achieving sales leadership in Martin County, FL

and a record backlog of $20 million.

Coordinated advertising and marketing agencies, responsible for model merchandising,

model rows, design center and operations in Palm Beach and Martin Counties.

Pulte Homes/DiVosta Homes/Burg & DiVosta Corp., Palm Beach Gardens, FL

President and Vice President Sales/Marketing, Director of Sales/Marketing, Director of Sales,

Sales Manager, Real Estate Broker, Vice President of Construction and Qualifying General

Contractor. 1986-2004

Pulte Homes is the nation's largest listed builder, with operations in 47 U.S. markets. DiVosta

Homes and Burg & DiVosta Corp. were Florida's largest privately owned builders before

acquisition (1998).

Retained as sales manager retained to reduce inventory and build effective sales force.

Promoted to president of sales/marketing and responsible for statewide expansion,

increasing annual sales from 400 to 2,000 and positioned company as one of the most

successful and respected developers in the United States. Created marketing and

advertising strategy producing $500 million in annual sales. Mentored teams through

three ownerships.

Developed and executed operational strategies for community openings; most profitable

local division in 47 markets in the U.S., netting $80 million.

Dramatically improved sales and marketing operations through total management

control and direction for 18 years. Hired and trained a team of 150 sales p rofessionals

and administrators.

Established in-house agency and personally produced all marketing efforts, including

advertising and public relations. Created all marketing efforts and communications

campaigns.

Hired, trained, and managed the most successful sales operation in Palm Beach County

history selling over 2000 homes in 2004.

Managed all contracts as company real estate broker and qualified construction as

general contractor.

Produced training manuals, held seminars, recruited personnel and comple ted

competitive evaluations.

Reduced inventory levels and managed sales efforts to produce lowest inventory in 15

years.

Guided DiVosta in brand dominance with "Built-Solid" and "Resort Style Living"

campaigns establishing a legendary, trusted brand.

Professional Licenses, Seminars

Licensed Florida Real Estate Broker Licensed Community Association

Certified Florida General Contractor Manager

Disney Institute Managing Human Performance

Honors:

Regional Sales & Marketing Director of Sales Director of the Year, GCBA

the Year, NAHB Dedication & Leadership, GDBA

Marketing Director of the Year, GCBA Pulte Top Gun Award

General Excellence in Marketing, GCBA

Education:

University of Florida, Gainesville, FL. Bachelor of Science, Journalism and Communications

Outstanding Public Relations Graduate Award, President’s and Dean’s List.

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