Marketing Pvt Ltd

Manika Batta

Sunnyvale, CA *****, USA

Contact Ph no 408-***-**** - 408-***-**** Id ***********@*****.***

SUMMARY

Result-driven professional with Masters in Computer application (MCA) and graduation

in Statistics (Bsc), 5 years combined experience in Website Development and Online

Marketing. Experience of working with start-up and Leading corporation on website

based products like Naukri.com, 99acers.com, Shiksha.con Naukrigulf.com and other

websites on Data Recovery Software solution Domain expertise in Online Marketing,

Website Maintenance, SEO, Ecommerce and Web analytics.

Proven track record of:

Translating market, competitive, and customer insight into product and go-to-market

strategies with requirements analysis

Driving business by increasing the traffic on products site by presenting markets

analysis and strategic recommendations

Coordinating with cross-functional (like Content, Tech, Product )and global teams to

execute on product strategies

Creative use of web and knowledge of web applications on various platforms.

Troubleshoot and resolve data discrepancies between systems

Strong ability to gain knowledge of new tools and innovative marketing strategy. Self

initiator. Ability to meet deadlines with clients

Google Analytics Certified with 71%

EXPERIENCE

Nov2009- Info Edge India Ltd (Naukri.com) (full time) Noida INDIA

Aug2012 Projects -99Acres.com, Naukrigulf.com, Shiksha.com

Assistant Manager Online Marketing

Making recommendations to the development team in improvement of quality of

a product according to client needs and changing market conditions using

the newest techniques and technologies

Used SEO Analytics tool like Search Metrics, SEO Clarity, Google analytic

and Google Adwords.

Checked different Mode of search engine marketing to optimize effectiveness

of customer contacts with the help of A/B testing and clustering for

various geographies for better ROI

Analyzed organic and paid search (ppc ) web traffic using click stream

tools such as Google analytics and Google ad words and other Google

products for web and mobile sites.

Keep following major search engine updates. Created several comprehensive

web analytics solutions for clients.

Optimize (Meta tag and On Page) different sections of my site for clients

as per domain and location (geographies) with competitor analysis for web

and mobile sites.Keep updates of all search engine webmaster tool like

Google webmaster tool, bing

Creatively used social media and social networking sites (facebook,

twitter) for digital marketing purpose for web and mobile sites .

Research on targeted keywords standards for free and paid campaign followed

by SEO guidelines

Planed & conduct internal meetings about critical issues and changes.

Accordingly scheduled meetings with clients.

Tracked Performance of campaigns and filter targeted audience. Created

strategies for Link building and paid campaigns. Do hygiene check up and

Competitor Analysis for web and mobile sites.

Analyzed client interaction and client support techniques of the support

teams (product support, Content and Tech etc)and suggesting improvements

like titles, internal link, canonical and brand image creation followed by

SEO guidelines.

Analyzed the market and client demands about the company's product

25% increase in the company's Traffic and for the year 2011-2012 despite

the effect of recession.

2009-2009 Stellar Information's System Ltd (full time) Gurgaon INDIA

Projects-Partitionrecovery-software.com,

Macintosh-data-recovery.com

Associate Sr Search Engine Optimizer

Analyzing current web marketing strategy and client communication strategy

and to generate new traffic on client site

Active on social media and creatively used social networking for digital

marketing purpose and traffic generation

Analyzed the market and client demands about the company's product

Making recommendations to the development team in improvement of quality of

a product according to client needs and changing market conditions using

the newest techniques and technologies

Kept the track of competitors,Increase the page ranking and generated

Traffic by country

Handled support teams (product, Content and Tech etc) requirement and

suggested product improvements accordingly in content design.

2008- 2009 Mutants Technologies Pvt Ltd(full time) New Delhi INDIA

Projects: Mutants.in, Mutantstechnologies.com,

Spreelance.com, Marchpast.com

Sr Search Engine Optimizer and PHP Developer

Analyze the code,Maintain and Update it

Restructured dynamic pages (php and .net) in to static for digital

marketing

Created JOOMLA based site http://www.mutantstechnologies.com

Created blogs and website on word press and blog spot

Hosted and uploaded forums

Created digital strategies and campaigns

Optimize sites for major search engine.

2007 - TIS India Business Consultant Pvt Ltd(full time) New Delhi INDIA

2008

Search Engine Optimizer

To increase web traffic around 20 to 30% did link building, increase online

conversion and reduce online marketing costs.

Created reports and quantitative ad-hoc analysis to develop actionable

recommendations

Generation of traffic through ppc and link building provided consultation

to client by analyzing clicks data with the help of statistical models.

EDUCATION

UTTAR PRADESH TECHNICAL UNIVERSITY ( ABES Engineering College) Ghaziabad INDIA

Masters in Computer Application (MCA)

M.J.P ROHAILKHAND UNIVERSITY Bijnor INDIA

Graduation in Statistics and Math's (B.SC)

TECHNICAL SKILLS

Website Development: JavaScript, html and Mysql, PHP

Editors : Dream weaver 8.0, Edit plus

Content Management System: JOOMLA

PC Based Control Software : Microsoft office 2007,2010

Web Based Tool: Google Analytics, Google Ad words

Operating System : Windows8, Macintosh

AREA OF INTREST

Web Analytics ( Google Analytics, Omniture),Search Engine optimization(SEO), PPC

Search Engine Marketing,Content Management, Experimental A/B testing

Social Media Statistics, Web Marketing

INTERNATIONAL EXPERIENCE

Extensive professional experience working in India

Experience working on-site with customers and partners in USA and Gulf Countries

WORK AUTHORIZATION : L2 EAD 2015 ( For any employer)

FOREIGN LANGUAGES: Fluent in English and Hindi

CITIZENSHIP: INDIAN

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