Management Development

Antonio A. Yenidjeian

** **** **** ? Airmont, New York, 10901 ? 917-***-**** ? *****@*******.***

Chief Technology Officer

Career Profile

A progressive, experienced and successful Information Technology

professional that has exceptional leadership, design, systems architecture

and software engineering skills and is client and customer focused.

An executive that brings a deep sense of personal responsibility and

accountability, along with drive, intelligence and passion both for and

about technology. Approaches work with a flexible and adaptable attitude

toward changes in the business environment, product development and the

technology universe. A highly experienced and accomplished individual that

has proven ability to work through conflict, build trust, and influence

outcomes through outstanding interpersonal skills with all kinds of people

at all levels.

Experienced in the design, architecture, implementation and operations of

multiple and complex product development and platform roadmaps while

effectively communicating and partnering throughout a mid-to-large product

and services organization.

Highly experienced in selecting, standing-up and managing both local and

off-shore software engineering teams and infrastructure services for

numerous product development, mission-critical, global and complex

technology and software environments while maintaining a culture of

innovation, entrepreneurship and extreme productivity.

Industry and technology expertise across numerous industry sectors

including digital, mobile, social, market research, direct marketing, tech

services, multi-media, multi-channel retail, finance, insurance, wholesale,

manufacturing, distribution, publishing, healthcare, automotive,

transportation and start-ups.

Specific Expertise

eCommerce, Mobile & Social Software SCRUM, RUP and SDLC Development

Engineering Methodologies

Design, Implementation & Operation of Ability to Recognize Intellectual Property

Highly Scalable Systems to Create Value for the Business

Big Data Architecture, Design & Advanced SOA Middleware Integration &

Operation Modernization

Project Management, Estimation and Cloud Architecture & Infrastructure

Delivery Planning and Delivery

Front2Back Business Transformation & Strategic Technology & Product Development

Integration Planning

Enterprise-wide Change & Risk Management Strategic Analysis and Internal Consulting

Experience in Startups Pre/Post Funding Budget Management and Cost Control

IT Governance, Portfolio and Staff Expense Reduction and Revenue Generation

Development

Selected Career Accomplishments

. Developed the strategy and established an application modernization

program and practice to enable 2nd largest insurance company in US to

meet the challenge in how to reduce application footprints, costs and

risks while supporting a growing expectation around innovation and

user experience. The answer was not to add more or to rip and replace,

but to extract more business value from fewer, existing applications

and to take advantage of emerging application delivery models, such as

Cloud and Software as a Service by extracting business rules and IP

into integrated SOA-based producer and consumable services.

. Led, planned, designed and engineered highly complex and comprehensive

global digital application and big data integration of 35 consumer and

65 specialty market research on-line panels, multi-language portals

and the associated application systems portfolio into a consolidated,

robust, efficient and highly scalable OOP-based open source platform

in 24mos. ahead of schedule and budget operating across 4 continents

serving 25M users with average of 20M transactions processed per month

and analytics across 5 petabytes of digital content.

. Engineered and implemented, whilst partnering with key stakeholders,

CPO and SMEs to develop a Business Process Management (BPM) system

incorporating a Complex Event Processing (CEP) engine and platform for

custom and on-line market research projects that streamlined the

entire project management process pipeline resulting in a 23%

improvement in automation and efficiency across the entire supply

chain enabling the business to work across time-zones on client

projects.

. Envisioned, led, designed, engineered and launched a SaaS-based

platform to establish "industry first" not-for-profit consortium

(Promedius) and unique technology platform through which 3 of the

largest global market research companies (Kantar, Ipsos, GfK) offered

research buyers and suppliers access to a suite of tools to ensure

quality in online research at a fraction of the cost from competing

commercial solutions.

. Designed and implemented a new Visual Business Intelligence (VBI)

platform that provides the business with real-time KPIs, helps the

business spot new opportunities, better manage risks and more swiftly

react to new or unforeseen events in the business via visual cues,

alerts, insights and forecasting models freely by asking questions and

getting answers at the "speed of thought".

. Championed, designed, staffed and launched an agile scrum-based

Project Management Office (PMO) as a way to better integrate product

development, technology and boost IT efficiency, product delivery, cut

costs and improve on product delivery in terms of time and budget.

. Coached and mentored staff by being a hands-on involved role model,

encouraging and scheduling continuous learning, giving useful ongoing

feedback and performance reviews which resulted in higher staff

retention and a 25% increase in engineering productivity.

. Solutions architect for a new retail-focused social commerce business

channel integrating eCommerce and mobile front-ends with loyalty &

rewards, affiliate partners and payment systems to an existing back-

end order fulfillment and distribution platform.

. Doubled internet demand sales from $3MM to $6.8MM in less than 2 years

by designing and deploying "next-generation" eCommerce strategy and

platform that delivered significant transaction processing

performance, creative and content flexibility, unique marketing and

promotional features with simplified maintenance capabilities.

. Established a new eCRM consulting practice, including P&L, multi-tier

organization structure, recruiting, revenue strategy, policies,

procedures and client engagement model that were revenue target and

"customer-centric" orientated.

. Led the IT/Operations Team and successfully completed a detailed due-

diligence effort strategy for a major national retail business to a

third party provider, including RFPs, Transition Services Agreements,

Service Level Agreements, contract negotiations, selection, planning,

implementation and post-support strategy and structure.

. Conceptualized, designed, managed and implemented an innovative and

unique loyalty, reward and recognition platform (Relationship

Management Service Platform (RMSP)) eCommerce service integrating

advanced ERP and CRM systems using captive off-shore engineering and

delivering the solution at a cost savings of 40% to equity investors---

quickly transforming the struggling business-to-consumer ("B2C") to a

business-to-business ("B2B") eCommerce company in just 7 months.

. Conceptualized, designed, architected and implemented a 4th generation

Advanced Database Marketing System that served as the "foundational"

analytical decision making tool for a massive and global direct

marketing business. The platform is state-of-the-art based on

OpenSource architecture and contains well over 300 terabytes of

marketing information on over 78 million direct-to-consumer customers

that provides demographic, financial, order history, and "genre"

specific information that supports a heavily "segmented" marketing

strategy, media planning and new product development and introduced

programs that have generated $5MM in savings due to better consumer

product targeting, better conversions, reduced churn rates, improved

operational efficiencies, accurate data analysis, improved data mining

flexibility and overall speed.

Professional Experience

ARARAT CONSULTING GROUP, LLC Airmont, NY (2012 - Present)

Principal / Management Consultant

Consulting, advising, realizing and managing client's and investors complex

digital technology projects across several sectors through understanding

business and product/service requirements, developing the appropriate

technology strategies, designing scalable architectures, establishing

project management principles and software engineering platforms to meet

exponential business growth and demand for digital content, integration and

modernization of their new or existing products, platforms or services.

Select Client Engagements

FARMERS INSURANCE GROUP, Los Angeles, CA

$14B Personal, Commercial and Casualty Insurance company subsidiary of

Zurich, Re

SOA Practice Manager / Chief Architect / Management Consultant

Responsible for collaborating and consulting with CIO, CPO, CDO and SMEs

for establishing, implementing and executing a Services Orientated

Architecture (SOA) practice strategy to protect and extend existing Farmers

Insurance products and services investments across the application estate

and 27 broker/agent partners. Preserving embedded intellectual assets and

making the business operations more agile, secure and efficient while

lowering overall costs. Delivered rapid, repeatable and reusable

incremental application modernization by using component based and object

orientated (OO) software engineering principles. Leveraging Oracle OSB,

ESB and BPEL stacks, delivered and implemented 39 atomic, 14 complex

composite services, extensive data transformations and orchestration

services integrated into SFDC.com, internal legacy applications, as well

as, 14 internal and external service providers. Selected and managed a team

of 14 on/off shore designers, developers and operations SOA professionals

and specialists.

CROWDSAVVY.COM, Miami, FL

$2M Funded Mobile & eCommerce Market Research & Insight Start-up

CTO / Management Consultant

Responsible for collaborating and consulting with CEO, CPO and COO to

establish a product and service technology road-map incorporating client

project management, survey creation, distribution, sampling, profiling,

incentives and insight/survey analytics in a "self -service" platform.

Established and managed off-shore development team, developed wire-frame,

product and service use cases, as well as, implementation of AWS

infrastructure and operations. Application developed in native iOS, Android

and HTLM5.

REPEATRE(EIPT, Boston, MA

$1.5M Funded Mobile Incentive & Reward Start-up

Advisor / Consultant

Responsible for collaborating and consulting with CEO and CPO to establish

a product and service technology road-map incorporating social, mobile,

loyalty and rewards features into the product offering.

LIGHTPEED RESEARCH, Warren, NJ 2007 - 2012

$575M digital eCommerce, mobile, social marketing & media research

subsidiary of media giant Kantar/WPP.

Global CTO & Head of Kantar Group Strategy & Architect

Responsible for all of the firm's global digital technology platforms

including strategy, architecture, PMO, software engineering, operations and

product development. Reported to CEO and managed a staff of 54 on/off shore

professionals.

. Designed, refactored existing and implemented a new, robust and highly

scalable market research and insight technology platform to support

exponential growth from 14 consumer focused panels servicing 5M

respondents and 1.2M surveys per month to 35 consumer panels and 65

specialty panels serving over 27M respondents and over 20M surveys per

month. Increased feature and functionality of platform, reduced operation

costs and risks and allowed for faster deployment of new panels by 50%.

. Collaborating with CRO, COO and CPO established and authored the MR

Technology Reference Architecture for the business

based on advanced Services Orientated Architecture (SOA) framework by

establishing new and reusable application development and engineering

best practices services and consumers model which enabled faster business

changes, improved flexibility and improved ROI across the application

estate, globally.

. As chief architect designed, architected, selected and implemented a

number business process and event management system and tools to reduce

inefficiency and reduce overall client projects from commissioning

through invoicing by 23% and $5.2M cost savings per year.

. Worked collaboratively with Executive Board, CMO, COO, and CPO and

developed numerous IP products and services that increased the value

proposition of the business, specifically in syndication, sampling,

profiling, data quality & privacy, respondent routing, operations and

analytics. Designed and implemented proprietary sample frame algorithms

to increase survey completes and conversion, introduced 3 new data

analytics products and increased yearly pipeline revenues by $3.2M per

year in new client services.

. As Head of Kantar Group Strategy & Architecture was the "go to authority"

on technology, standards, innovation and BIG Data programs. Led the

design, build, consolidation and implementation of over 5 petabytes of

digital media, internet traffic and consumer insights data into a new

highly-scalable advanced high-capacity data appliances network.

. Organized and chaired first ever Global CIO/CTO Forum. Led all M&A

technology due-diligence and transactions for the group.

PETALS DECORATIVE ACCENTS, INC., Ridgefield, CT 2001 - 2007

$135M silk floral, home d cor & accessories eCommerce, retail and wholesale

business.

SVP, Operations & Engineering (CTO)

Responsible for all of the firm's multi-channel operations, customer-care

centers, technology and software engineering. Portfolio including

eCommerce, retail POS systems, wholesale, manufacturing and distribution

and fulfillment platforms serving 10.5 million online customers with

approx. 12K transaction orders per day and avg. order size of $157. per

order cart.

CAMDENS, INC., White Plains, New York 1999 - 2001

$25M B2B Luxury eCommerce, catalog, loyalty, reward and recognition

business subsidiary of LVMH.

CTO

Responsible for the technology leadership of the firm's eCommerce platforms

and syndicated web channels. Including site design, user experience,

architecture, product development, tools, operations and software

engineering - worldwide. Received patent on RMSP, a new and innovative

eCommerce and mobile "recipients choice" service delivery platform.

BOOKSPAN, INC., Garden City, New York 1997 - 1999

$1B multi-media direct marketing subsidiary of global media giant

Bertelsmann AG.

SVP & CTO

Responsible for technology leadership of all strategic and operational

Information Technology assets, resources, investments and programs

worldwide, as well as, syndicated eCommerce channels, product development

and new technologies practice with responsibility for a staff of 125

technology professionals, across two (2) technology centers and five (5)

global software and engineering development teams. Chief strategist,

architect and engineer for the development and launch of third largest

eCommerce content platform www.bol.com and 800 Terabyte data and analytics

platform.

BECTON DICKINSON & CO., Franklin Lakes, NJ 1983 - 1997

$8B global manufacturer of medical products, pharmaceutical and diagnostic

devices.

Sr. Director, Computing & Engineering Services

Senior Manager, Software Engineering and Technical Services

Manager, Software Engineering and Technical Services

Responsible for the Corporate-wide Information Technology "shared services"

unit consisting of "dual" data center operations, (24X7) operations,

customer service, application development and support for $1.1B of

divisional transactional processing. Internal clients included corporate,

divisional, marketing, manufacturing and R&D functions. Chief technology

architect for global "right-sizing" program with a staff of 85 across NA,

Latam and EU.

Additional Experience

Information Technology & Management vocational school

Consultant - Developed curriculum based training programs

Advisor - Board of Directors

COMPUTER LEARNING CENTER

Information Technology & Management vocational school

Sr. Instructor & Faculty Advisor

Team Leader - Evening Faculty Division

Technology Stack Expertise

. eCommerce and OpenSource frameworks - C#, C+, Java, LAMP, .Net, PHP,VB,

Rails, Python, AJAX, JQuery, REST, SOAP, Perl, Mercury...others

. OOP Languages - Smalltalk, Scala, Delphi, Groovy, NetREXX and Perl

. Style sheet Authoring Frameworks - CSS, CSS3, WorpPress, Compass, Zend,

Sass...others

. eCommerce content systems, technologies and platform - Shopify, Volusion,

MarketLive, Shopatron, Netsuite...others

. Social Commerce, application development, engineering and integration -

Facebook, Twitter, Pinterest, Fancy, Orkut...others

. Mobile Architecture, application development frameworks and operations -

iOS, Android and HTML5

. Data Management Platforms - MySql, SQL, JSON, Oracle, NoSQL, MongoDB,

Fluidinfo, SyBase, DB4, FireBird...others

. Business Process Management systems, technologies and frameworks -

Lombardi, Pega, Appian, Tibco...others

. Software development methodologies - Agile/Scrum, Rest Scrum, RUP and

Waterfall

. Service Orientated Architectures (SOA) application development, services

and methodologies

. Complex Event Processing (CEP) and Event Driven Architecture (EAD) -

Esper, Vitria, Oracle, Tibco

. Middleware Technologies - IBM WMS, ESB, Oracle Fusion, OSB, CORBA, Java

RMI, DCOM, Distributed Objects, Distributed Computing

. Application & Data Appliances - Netteza, Teradata, Oracle BDA, Hadoop,

DataPower, CastIron, Gentran, XML, Layer 7

. Semantic Web, Ontology and Resource Definition frameworks - RDFs / OWL,

agent-based and reputation-based architecture

. Data Warehouse, business intelligence, visualization, taxonomy and

analytical systems and frameworks - Oracle 11g, MongoDB, Fluidinfo,

OpenVerify...others

. Digital media and cataloging, management and pre-press technologies

. Retail Store Systems, Point-of-Sale and Replenishment technologies - SAP

2/3, SAP B1, JDA, JDEdwards, Retailx...others

. PBM Systems - Medco and Catamaran

. Client/Server systems, including client server partitioning, design,

development, configuration, tuning and operation

. Operating Systems - Linux, Apache, Unix, Microsoft Windows, AS/400, AIX,

RISC, MAC OS, IBM Mainframes, TRON...others

. N-tier grid infrastructure architecture, design, configuration and

operations

. Cloud design, configuration, operation and management (IaaS, SaaS, PaaS)

- Amazon AWS, Rackspace, IBM, Savvis, BlueLock, Hostgator...others

. Object-oriented (OO) and NLP methods, including use case development,

platforms and technologies

. LAN/WAN networking architecture, performance and tuning, including

routers, HUBS, Firewalls, Intrusion/Detection Technologies, Network

Management Tools, Sniffers, and network/communication protocols

. Desktop, Tablet and Mobile Technologies - NT, XP, Windows 7, Windows 8,

iOS, Android, Blackberry

Education & Professional Development

UBA, Buenos Aires, Argentina, SA

Bachelor of Science, E.E. - Honors Graduate

Fiat Motors SpA Fellowship Recipient

ECPI, Paterson, NJ

A.S. Computer Science & Technology, 1st in Class - 4.0 GPA

DPMA Member SIMNY Member

IT-Networking Member IMS Member

CIO, Network World Magazine - IO2 Conference - eBusiness and eCommerce

Contributor Speaker

Certifications

SOA, ITIL v3, Cisco, MicroSoft, Prince2, PMP, PHP, RonR, SAP FICO

Board Affiliations

iMAGESOFT, Technology Consultancy Firm

Cubistix, Inc., Mobile, Geo-Location and Analytics Software Firm

Languages

Fluent in Spanish and conversational Armenian[pic][pic]

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