Marketing Manager

VALERIE OBERRY, APR

***** ******* ***** • Woodbridge, VA 22192

*******@*****.*** • 703-***-****

MARKETING/COMMUNICATIONS MANAGEMENT

• •

STRATEGIC PLANNING TEAM DRIVEN MEDIA RELATIONS

HIGHLY MARKETING AND COMMUNICATIONS MANAGER WITH AN IMPRESSIVE BACKGROUND DEVELOPING

ACCOMPLISHED

AND INITIATING MARKETING,PR, AND MEDIA RELATIONS PROGRAMS TO CONTINUALLY MEET OR EXCEED ORGANIZATIONAL

OBJECTIVES. INNOVATIVE AND RESOURCEFUL, WITH PROVEN ABILITY TO CULTIVATE STRONG COMMUNICATION CHANNELS,

GARNER PUBLIC AND MEDIA ATTENTION, AND INCREASE BRAND RECOGNITION THROUGHOUT BROAD TERRITORIES. LEVERAGE

POLISHED, AWARD-WINNING WRITING ABILITIES TO SUPPORT DEVELOPMENT AND MOBILIZATION OF EFFECTIVE

MARKETING/PROMOTIONAL COLLATERAL.

CORE COMPETENCIES

• Project Management • Market Research • Media Relations

• Communications Planning • Social Media/SEO/Web • Publications

• Marketing Strategies • Brand Management • Special Event Planning/Promotion

EDUCATION

Bachelor of Arts Degree • Dual Major in Journalism and Marketing

INDIANA UNIVERSITY – BLOOMINGTON, INDIANA

PROFESSIONAL EXPERIENCE

SOUTHERN NEW HAMPSHIRE UNIVERSITY (ONLINE)

Student – Master’s in Communication Present

INK COMMUNICATIONS – Woodbridge, VA 5 Years

Independent PR Contractor

Leveraged extensive copywriting and public relations expertise to support communication initiatives for a

wide range of clients. Interfaced fluidly with divergent departments within client companies, coordinating

projects with printers and designers, marketing teams, public relations directors, and publishers. Manage

client relationships while marketing for new business. Managed budgets, syndicated media relations,

developed brand franchises, analyzed emotional intelligence, expert at earned media and audience

engagement, SMS.

Key Achievements:

Recruited as editor for Florida Healthcare Report and Hospital News, and Senior Connection and

Mature Lifestyles magazines. Assessed 200 press releases daily; managed 12 freelance writers;

tracked 400 written stories each month; and edited 4 different editions of the magazine.

Created and implemented public relations campaigns for clients, which garnered nation-wide

media coverage in print and online.

Wrote, designed and managed a Web site to promote business; used social media a promotional

tool.

NEIGHBORLY CARE NETWORK – Clearwater, FL 7 Years

Communications Coordinator

Developed and implemented marketing, communication and long-range strategic planning directives for this

leading senior services and healthcare provider. Served as primary PR counselor to Executive Management

and Board. Used divergent media channels to establish brand recognition. Cultivated strong relationships

with the media and accurately analyzed industry trends to develop and initiate effective campaigns and

garner maximum reach. Served as company public information officer, dexterously responding to all media

and public inquiries and preparing company executives/board members for media interviews and speeches.

Created all print and epublications including newsletters, annual reports and brochures.

Key Achievements:

Created and implemented an external communications plan that increased brand recognition of

agency programs from 60% to 98%. Used diverse media to create brand franchise.

Worked as a team with development to plan and implement a direct mail campaign that doubled

agency membership and donor revenue.

Initiated and developed strong media relationships to garner earned media coverage across

diverse media. Recorded $83,000 AVE in one quarter.

Successfully organized and promoted major special events, including annual meetings and

Volunteer Fest.

Managed public relations, marketing and communications for agency as well as 36 programs.

Won numerous industry awards for publication excellence including Mature Media and APEX.

Conducted relevant research and analyzed results to develop goal-driven strategic plans for

marketing and communications. Measured success with meaningful markers.

Created a new brand image for agency, facilitated by creating new resource collaterals, print and

online. Implemented the launch of new image by training staff/volunteers.

Planned budget and exceeded goal of providing $25,000 of support to programs by planning and

initiating strategic goals.

BALTIMORE GOODWILL INDUSTRIES – Baltimore, MD 1 Year

Public Relations Manager

Oversaw marketing and PR programs for agency and 13 retail stores of this nationwide non-profit

organization. Spearheaded advertising campaigns, developing and mobilizing concepts, negotiating

contracts, placing ads, and conducting vendor relations. Managed multi-level projects, including

hiring and supervising contracted designers, printers, and vendors. Generated and distributed

community/employee newsletters, brochures, and annual reports.

Key Achievements:

Originated and launched a grand opening event for a retail sports store, which was so successful

the store sold out of product lines.

Established a progressive media relations program to continually improve brand image and

patronage.

Wrote and placed ads for 13 retail stores, which included negotiating contracts.

Professional Development:

PUBLIC RELATIONS ACCREDITATION PROGRAM

STUDIO AND TELEVISION PRODUCTIONS – Time Warner Cable

JOURNALISM, PUBLIC AFFAIRS, PHOTOGRAPHY – Defense Information School

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