Content Marketing

**** * ********** ***** 561-***-****

House Dr

Lansing MI 48910 E-mail:

**********@*****.**

m

Natasha Gordon

Education North Carolina Central University

B.A Mass Communications

Work

experience Gulf Coast Jewish Family and Community Services

2010- Present

Community Liaison/ Communications Specialist (Current)

Establishing and maintaining a highly respected and

mutually beneficial relationship with the local

community.

Coordinating and hosting internal and external community

programs

Engaging employees in community activities by linking

community needs to employees' interests (through the

United Way, social media, etc.) and increasing awareness

and usage of Volunteer Time Off.

Supporting Corporate Social Responsibility and Diversity

recognition through completion of reports and surveys

Supporting the community and employee activities of

internal communities

Assisting in the administration of the corporate

charitable giving program, including product, in-kind,

and monetary donations.

Plan and implement online fundraising strategy,

including drafting appeal letters and emails, and

maintaining online donation portals

Draft and coordinate submissions of grant proposals,

grant reports, and letters of inquiry to institutional

funders

Research potential new institutional and individual

funder

Coordinate press appearances for the executive director

and other staff and volunteers

Maintain press lists and distribute press communications

Draft and distribute press releases

Build and maintain relationships with media contacts

Track press appearances and maintain an archive of

GCJFCS-related media hits

Nova Gymnastics 2010-Present

Publicist (Current)

Liaising on a daily basis with clients and the media,

often via telephone and email

Monitoring the media, including newspapers, magazines,

journals, broadcasts, newswires and blogs, for client

opportunities

Researching, writing and distributing press releases to

targeted media

Event coordination with marketing and promotion,

including special events and press conferences for

tactics such as planning, logistics and on-site media

management need

Howard Marketing and Communications

2007-2010

Jr. Publicist

Authoring pitches and press releases

Creating business proposals focused on media relations

Brainstorming creative ideas and media strategies for

campaigns

Compiling & maintaining media lists

Pitching to various media outlets

Securing media coverage

Tracking media coverage

Developed relationship with bloggers, print reporters,

columnist, television booker and editorial staff as well

as organize news conference, teleconference and media

briefings

Plan, develop and execute comprehensive, creative and

strategic publicity campaigns for assigned projects,

working closely with internal teams including marketing,

social media

90. 7 WNCU Jazz FM 2005-2008

The Content Specialist, Internal Media - Online

Developed and published long and short-form content for

the segments digital communication platforms

Acted as staff writer for all internal communications,

generating and writing stories, conducting interviews

and proofreading all content.

Monitor ongoing functionality of Intranet on daily basis

- ensure content is timely, relevant, up-to-date, links

are working; identify gaps and areas of opportunity to

enhance Intranet and user experience, troubleshoot and

problem solve as needed.

Generate ideas and manage planning and publishing

content to internal digital platforms; including

designing or identifying relevant graphics.

Update and maintain editorial calendar with

communications priorities, events, and internally

produced content.

Monitor Tuned In mailbox for requests and issues,

surfacing issues to appropriate managers and/or

technical support team.

Support Internal Media team on special projects,

including Events and TV, as needs dictate

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