Management Manager

Girish K. Hariharan Iyer, FRM

Analytics Specialist & Data Scientist **************@*****.***

Business Management - IIM Kozhikode Pune, India

Certified FRM Mob: +91-954*******

Professional Experience: 5 years 8

months

Strengths

Optimization algorithm design and Expertise in decision modeling using

decision analytics MS Excel, SAS, Teradata, SQL, Python

Machine Learning algorithms - Logistic with scikit-learn and pandas, Octave,

Regression, Neural Networks, R, SPSS, Weka

Clustering, Anomaly detection, Web analytics - SEM, Facebook

Stochastic Gradient Descent, Bayesian advertising, Tweet sentiment

Networks analysis, Text analytics, NLP,

Proficient in Quantitative and Campaign analytics

Investment analysis

Comfortable in Research/Consultancy

environment

Professional Experience 5 years 8 months

Organization: Vodafone (Pune) Department: Analytics & Insights

Designation: Manager - International Jan'13 -

Strategy Present

- Manage insight and innovation resources dedicated to targeted

marketing modeling/optimization and advanced modeling efforts such as

LTV modeling

- Establishing and implementing customer relationship management

programs in a complex corporate environment.

- Deliver consumer and enterprise marketing insights, that drives

business transformation in areas such as product development, category

management, brand differentiation, customer loyalty and customer

experience with the goal of propelling revenue growth and driving

effective customer acquisition and retention through insight and

innovation applications deployed across geography.

- Provide strategic thought leadership with regard to

statistics/modeling and targeted marketing areas and influence

development of cross-enterprise customer/prospect contact strategies

in order to maximize return on targeted marketing investment

Organization: eBay (Bangalore / San Department: Experimentation Design &

Jose / Chennai) Analytics

Designation: Associate Manager Dec'11 -

Jan'13

- Developed mathematical models to optimize site success with an

ultimate goal of GMV and 'Bought items' maximization

- Responsible for 'Purchase Flow' analytics using statistical

experimentation and Bayesian statistics coupled with sound business

judgment

- Analyzed and evaluated internal data to identify customer behavior,

relationships and opportunities and incorporate the same into models

- Continuously adapted and optimized eBay Marketplace in conjunction

with product and development teams

- Placed A/B tests and analyzed results

Organization: Clickable (Gurgaon) Department: Algorithm Design

Designation: Business Analyst Aug'10 - Dec'11

- Responsible for intelligence development and optimization algorithms

for Clickable Platform, a technology infrastructure for advertisers

and agencies to manage Search and Social advertising

- Developed Clickable's industry leading Facebook bid and budget

management algorithm using stochastic gradient descent.

- Client account management by designing quantitative and qualitative

research and using statistical methods in business-focused way to

cater to clients' unique needs

- Designed and developed "Keyword" ranking algorithm and bottleneck

identification logic for managing Search Engine Marketing (SEM)

accounts.

- Partnered with Clickable's Consulting division and provided insights

on feature requests based on sound data driven arguments

Organization: Citigroup (Bangalore) Department: Small Business Banking

Designation: Assistant Manager Mar'09 - Aug'10

- Designed, developed and gained buy-in for Business Strategies to test

feasibility of cross-sell, and to acquire new deposit

accounts/customers.

- Analyzed performance of designed financial products to forecast

marketing investment and risk management decisions.

- Derived adjustment factors for forecasting Profit & Loss statement for

the US Credit Cards portfolio.

- Portfolio optimization and pre-emptive restructuring to manage

attrition.

- DCF modeling and NPV analysis of financial impact of 2010 Fall-

Promotion campaign.

- Performed clustering and designed statistical experiments to identify

potential for Cross-sell.

Organization: Tech Mahindra Ltd. Department: Embedded Systems &

(Pune) Mobility

Designation: Technical Associate Aug'06 -

Jun'07

- Working with EEC and their Japanese Client, built an interface between

the hardware and the GUI of Set Top Box, an ISDB-T project modeled on

ARIB standards.

Notable Projects

- Firestar Diamond (Mumbai)

Analysis of diamonds and jewelry pieces sold at various auctions like

Sotheby's and Christie's to statistically determine significant

variables influencing selling of diamonds (Strike rate) and build

predictive model to determine strike rate in future auctions

- Arga Investment Management LLC (Greenwich, Connecticut)

Prepared investment thesis for a global company after taking into

consideration 5 years of forward financial forecasts for all relevant

corporate fundamental and financial information, normalized EPS &

normalized growth rates, valuation and risk factors

Academic Background

PG Diploma in Indian Institute of Management, Kozhikode 2007-09

Management

Major Electives Quantitative Finance, Marketing Analytics, Strategic

Management, Corporate Finance, Security Analysis and

Portfolio Management, Financial Derivatives

Financial Risk Quantitative Analysis, Investment Risk Management, Market

Management - GARP Risk Management, Credit Risk Management, Financial

(1st quartile Markets and Products & Foundations of Risk Management

score)

Independent University of Washington's online offering on Scalable

Coursework Data Analytics covering Relational databases, MapReduce,

Statistical Modeling, Machine Learning & Visualization

(with Distinction)

Stanford University's online offering of Machine Learning

Ecole Polytechnique F d rale de Lausanne's online

offering of Linear & Discrete Optimization

Wesleyan University's online offering of Introduction to

statistics using SAS

Georgia Institute of Technology's online offering of

Computational Investing

University of Toronto's online offering of computer

programming using Python

BE (Elec & Comm) Nagpur University 2002-06

Personal Information

- Interests: Playing cricket, chess & table tennis, Traveling, and

Reading

- Languages: English, Tamil, Hindi, Marathi

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