Manager Marketing

Frank Rotker

Digital Marketing Manager at Law***

***********@*****.***

Summary

A high-energy marketing professional with extensive experience in strategic implementation and project

management that has been highly regarded for proactive approach and superior interpersonal skills. Principal

strengths include brand management innovation and interactive marketing campaign development.

Experience

Digital Marketing Manager at Law360/LexisNexis

May 2013 - October 2013 (6 months)

• Designed and executed digital marketing strategy across the organization to increase incoming website

traffic and significantly grow the acquisition of new customers.

• Defined overall SEO strategy across multiple page templates, subsequently resulting in a 35% lift in organic

visitors to key article pages.

• Led an initiative to optimize lead forms and acquisition touch points, directly attributing to a 50% increase

in website conversion rates.

• Managed search engine marketing efforts within Google AdWords – Leveraged ad copy A/B testing, new

keyword research, and dynamic ad experimentation to establish page one exposure on Google for relevant

search queries.

• Conceptualized and managed end-to-end production for a series of how-to videos to be used for enhanced

customer experience.

• Collaborated with internal development team along with external creative designers and vendors to create

and implement new branding, tone, and voice across all digital channels and assets.

2 recommendations available upon request

Senior Manager, Marketing and Audience Development at SpaFinder Wellness

July 2012 - March 2013 (9 months)

• Managed and developed strategy for customer relationship marketing, E-Mail channel growth and

optimization, gift card sales and promotions, product marketing, and partnership development.

• Created and implemented multi-channel product marketing initiatives, resulting in over 25% year-over-year

sales growth.

• Designed and optimized a shopping cart abandonment platform for gift card sales with an ROI of 780%.

• Built relationships with over 30 external partners to design and execute collaborative acquisition campaigns;

resulting in database growth over 50%.

• Strategized several robust E-Mail marketing optimization plans – A/B and multivariate testing for template

design, content, and value proposition; resulting in engagement rate improvement over 75%.

• Led external partner marketing efforts to promote annual Wellness Week event, attributing to a 358% lift in

gift card purchase conversion.

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• Established and cultivated value add product offering program, resulting in unique promotional campaign

offerings that increased average gift card purchase transaction value by over 30%.

• Owned overall organization’s E-Mail marketing calendar for both B2B and B2C groups – Scheduled an

average of 23 communications per month targeting 7 different lists.

7 recommendations available upon request

Field Marketing Manager at Starwood Hotels & Resorts Worldwide, Inc.

September 2009 - July 2012 (2 years 11 months)

•Designed and executed marketing strategies for a portfolio of 14 hotels in the Northeastern United States.

•Managed both online and offline channels to support national brand initiatives, individual hotel needs, and

increased year over year hotel revenue by as much as 70%.

•Acted as regional liaison with Sheraton and Westin North America brand management team to strategize and

launch 6 global and national brand initiatives.

•Led innovation effort in collaboration with Sheraton and Westin brand teams to create and establish a social

media referral plan to be used by hotels nationwide.

•Collaborated with hotel sales and revenue management teams along with local partners and regional

organizations to create unique property promotions and offers.

•Served as regional team lead for SEO and paid search strategy – Developed and implemented meta data

strategy for all team hotel websites, resulting in page rank and revenue improvement for both natural and paid

search channels.

6 recommendations available upon request

Marketing Analyst, Gift Card Interactive Acquisition at American Express

October 2007 - July 2009 (1 year 10 months)

•Managed overall creative design and development of interactive marketing campaigns across multiple

channels (Product E-Newsletters, E-Mail, American Express and Gift Card specific websites, Statement

Messages, and Servicing Communications).

•Lead full campaign management of multiple key Q4 initiatives within two months of employment; resulting

in over $3 million of incremental sales.

•Facilitated improvement of annual E-Mail marketing efforts fourfold within one year, resulting in over 460%

of incremental sales growth.

•Utilized A/B multivariate testing strategies to optimize various marketing channels, resulting in a 50%

improvement of overall response rates.

•Managed annual team budget of over $6 million and controlled finances to ensure strategic spend.

(Developed forecasts of E-Mail marketing channel)

•Established and implemented tactical promotional processes – Designed promotion reporting tools,

improved marketing vehicle submission and setup, and streamlined promotion/source code creation and

maintenance.

3 recommendations available upon request

Account Manager at SendTraffic

July 2006 - September 2007 (1 year 3 months)

•Created, maintained, and optimized client search engine marketing and contextual network campaigns.

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•Managed campaign keyword bidding strategy and ad copy development.

•Entrusted with full autonomy of company’s second largest account after five months of proven success;

resulting in 200% revenue growth.

•Valued as company’s specialist for Google’s AdWords Editor software.

•Highly praised for successful account management and motivation for efficiency and high attention to detail.

Marketing Internship for Fairchild Internet at Fairchild Publications

August 2005 - December 2005 (5 months)

•Developed marketing concepts and ad copy for upcoming promotional campaigns.

•Organized databases of potential new subscription clientele and utilized them to establish initial sales

contacts.

•Executed day to day updates of website publication.

Marketing Internship at KOCH Entertainment

April 2004 - December 2004 (9 months)

Certifications

E-Mail Messaging Certification

MECLABS/MarketingExperiments 2013

Honors and Awards

Marketing Leadership Award

Starwood Hotels & Resorts Worldwide

2012

Volunteer Experience

Marketing & Communications Chair, Frank G. Zarb School of Business Alumni Association at Hofstra

University

April 2012 - Present (1 year 7 months)

• Created and managed Alumni Association website and social media presence – Accessible to over 1,600

members.

• Developed strategy to promote organizational communications and initiatives to current and prospective

members through online channels and University offices.

• Volunteered time to assist current business students with career advice, resume writing, and mock practice

interviews.

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Skills & Expertise

Promotions

Email Marketing

Interactive Marketing

SEM

Campaign Management

SEO

Strategic Planning

Collaborative Leadership

Online Marketing

Loyalty Programs

Loyalty Marketing

Brand Awareness

Brand Management

Audience Development

Audience Segmentation

Partnerships

Partnership Marketing

Sweepstakes

PPC

Strategy

Multi-channel Marketing

B2B

Education

Hofstra University

Masters, Marketing, 2005 - 2006

2 recommendations available upon request

Hofstra University

Bachelors of Business Administration, Marketing, 2001 - 2005

Activities and Societies: Hofstra Chapter of American Marketing Association, Alpha Mu Alpha Marketing

Honorary Society, Golden Key Honor Society

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Frank Rotker

Digital Marketing Manager at Law360

***********@*****.***

20 people have recommended Frank

"Frank made exceptional strides in bringing together Law360's digital marketing strategy and increasing leads

via SEO, AdWords, and marketing-focused landing pages. Not only is he a competent marketer, but a

pleasant, enthusiastic, and collegial person who would be a benefit for any company looking to improve its

digital marketing."

Christopher Giganti, Producer, Portfolio Media, Publishers of the Law360 Newswire, worked with

Frank at Law360

"Frank Rotker is a consummate professional, an excellent colleague and an asset to the marketing team. He is

fluent in his field, diligent and collaborative. His expertise is enlivened by a real enthusiasm for the work.

Frank specializes in sophisticated tasks but he always illuminates issues, fosters understanding, undercuts

obscurantism and explores solutions. He is patient, thorough and conscientious. A strong addition to any

outfit."

Samuel Howard, Associate Director of Communications, Law360, worked directly with Frank at Law360

"Frank is a very focused and knowledgeable professional. His positive attitude made him an asset on our

team. I highly recommend him!"

Paulina Tracz, Senior Graphic Designer, SpaFinder Wellness, worked with Frank at SpaFinder Wellness

"Frank is a team player with a positive personality and has a creative approach to problem solving. He is very

organized and thorough in his research. It was truly a pleasure working with Frank and I would recommend

him to any organization that is looking for someone with his experience."

Valerie Corvington, Online Marketing Coordinator, SpaFinder, worked directly with Frank at SpaFinder

Wellness

"Frank is a pleasure to work with. He is professional and full of great ideas. He has worked with my clients

and I have always received wonderful reviews about his work and demeanor."

Jillian White, Corporate Wellness Account Manager, SpaFinder Wellness, worked with Frank at

SpaFinder Wellness

"Always a team player, knowledgeable in his field, and a very willing co-worker who provided interesting

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ideas and insights, Frank was a pleasure to work with in collaborating on email newsletters and any other

projects where our work overlapped."

Amy Sung, Senior Editor, SpaFinder Wellness, worked with Frank at SpaFinder Wellness

"Frank was a pleasure to work with during his time at SpaFinder Wellness. He brought a positive energy,

creative and innovative ideas, and was a true team player. He would be an asset to any marketing team."

Jackie Burns Brisman, Beauty Writer, SpaFinder, worked directly with Frank at SpaFinder Wellness

"Frank is a great team player and he is a pleasure to work with. He was a valuable resource to me during my

first few weeks at the company, and he always found a way to accommodate the needs of my team. We never

missed a deadline with Frank in charge, thanks to his proactive approach to identifying potential issues before

they became roadblocks."

Kenneth Hoo, Ad Operations Manager, SpaFinder Wellness, worked with Frank at SpaFinder Wellness

"Frank is a dedicated, energetic and strategic marketing professional balancing the interests of the client and

the capabilities of the business. With excellent work ethic and interpersonal skills I would enthusiastically

recommend Frank for any future endeavor he may pursue."

Kristin Hall Bator, Global Account Director, SpaFinder Wellness, worked with Frank at SpaFinder

Wellness

"Frank is a passionate and committed team player. He is reliable and always willing to make thoughtful

contributions to any professional endeavor. Working with Frank allowed team members to feel confident the

final project would be thorough and flawless. He is an asset to any team with which he works!"

Marissa Brady, Field Marketing Manager, Starwood Hotels and Resorts, worked directly with Frank at

Starwood Hotels & Resorts Worldwide, Inc.

"Frank provided excellent field marketing services for two hotels that I work with. Frank was creative and

very easy to work with, providing ideas, solutions for our hotel marketing needs. He was able to provide

trackable results for our properties."

Suzanne Anderlionis, was Frank's client

"Frank has been a great marketing asset and resource for our team. Always easy to work with and readily

availble with ideas and suggestions. His collaborative approach with our team proved to be valuable through

our renovation and repositioning of the Hotel and the Restaurant."

Stephen Charamella, Director Sales & Marketing, Sheraton Society Hill Hotel, managed Frank indirectly

at Starwood Hotels & Resorts Worldwide, Inc.

"I have worked with Frank when he was the Field Marketing Manager for the Sheraton Suites Philadelphia

Airport. Frank always delivered what I needed in a timely fashion. He always got the job done. I am a visual

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person and Frank was able to understand my vision for marketing the property in a creative way. We worked

well together. I always considered Frank as my partner in marketing initiatives. We both liked to think

outside the box. I will miss Frank and wish him the best of luck in his new job. In my opinion, he was a good

asset for my company"

Nina Timani, CHME, DOSM, Starwood Hotels & Resorts, worked with Frank at Starwood Hotels &

Resorts Worldwide, Inc.

"Frank is extremely customer oriented and very focused on details. I would highly recommend him based

upon his professionalism and knowledge."

Kevin Cushing, Director of Sales, Sheraton Philadelphia University City Hotel, worked directly with

Frank at Starwood Hotels & Resorts Worldwide, Inc.

"Frank has proved an excellent resource in Field Marketing. He has consistently maintained a very high level

of professionalism and technical expertise and has represented the company extremely well. Frank is a true

team player always willing to help, provide direction and guide to more efficient and productive results."

Jason Coyle, Director of Revenue Management, Starwood Hotels & Resorts Worldwide, Inc., worked

directly with Frank at Starwood Hotels & Resorts Worldwide, Inc.

"Frank has made a terrific contribution to the Interactive Gift Card effort at American Express. In addition, he

has helped me personally in achieving a number of tactical objectives. He is a great team player and will be

an asset to any organisation lucky enough to attract him."

Stefan Happ, General Manager Prepaid Cards North America, American Express, managed Frank

indirectly at American Express

"Frank has been a valuable member of our team, and is able to deliver on deadlines and project scope."

Dustin Harris, Director, Interactive Gift Card, American Express, managed Frank indirectly at American

Express

"Frank has been so helpful to me since I joined Amex. He was one of the first people to welcome me to the

group and offer his help any time I needed his expertise in Interactive Marketing at the company. Frank is a

team player, extremely organized, and detail-oriented. Early on in my time at Amex, I was having trouble

figuring out some of our on-line systems. I was asking around the office for help and eventually got referred

to Frank. He was the only one who knew every step to take to get the systems to work properly, fully trained

me on those systems, and has served as a continuous resource whenever I have questions. Our organization is

lucky to have Frank on our team!"

Christa Avampato, Senior Manager of New Card Product Development, American Express, worked

directly with Frank at American Express

"Frank was an inspiration to me while studying marketing at Hofstra University. He is a true leader and loves

marketing to help make a positive difference. Frank was an excellent president of the Marketing Club and

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distinguished himself as a knowledgeable person. He is an efficient team player and able to plan accordingly.

Frank is also an immense human being with always a smile on his face. Thank you Frank!"

Elvis Svoboda, Student, Hofstra University Frank G. Zarb School of Business, studied with Frank at

Hofstra University

"I had the pleasure of working with Frank and serving under him while he was President of the Hofstra

University Chapter of the American Marketing Association. While Frank was a senior and I was an

underclassmen, Frank was a crucial element in helping me understand the basics of marketing which

eventually lead me to pursue a successful career in marketing and get me where I am today! He is an

outstanding leader that is able to motivate and educate anyone working under him extremely well. I give him

nothing but my highest reccomendation. Chris Mayo"

Chris Mayo, Student, Hofstra University, Frank G. Zarb School of Business, studied with Frank at

Hofstra University

Contact Frank on LinkedIn

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