Marketing Management
Resume:
D REW C OHEN
*** **** ******** ****** ***** B* West Chester, PA 19382 610-***-**** ***********@*****.***
E NTERPRISING, PASSIONATE, AND PROFESSIONAL -- known for attention to detail, focus, ability to
multitask, timeliness in achieving tasks, and ability to work on a team. The entrepreneurial spirit from past
endeavors have provided unique experiences that carry over into all areas of the business sector.
KEY SKILLS
Social Media Marketing Blogging Administration
• •
Branding Public Speaking
• •
Persuasive Writing Email Marketing
• •
Public Relations Podcasting
• •
Team Management Digital Advertising
• •
PROFESSIONAL EXPERIENCE
CG360 MEDIA GROUP – Philadelphia, PA
Owner / Marketing Director, 7/2012 to Present
Perform management roles as well as front-line sales and marketing directives.
•
Assist clients utilizing strategies such as custom web development, email marketing, direct mail, social media
•
marketing, digital branding, logo design, custom graphic design, and printing.
Utilize state of the art social media management software to output content and measure reach.
•
Provide public relations management for several professional athletes.
•
Handle event management for several professional athletes (both current and retired).
•
BUZZONBROAD.COM – Philadelphia, PA
Founder / Editor, 5/2011 to 4/2012
Founded BuzzOnBroad.com, one of the most visited sports websites in Philadelphia averaging 150,000 monthly
•
visitors.
Handled managerial and administrative duties including seeking advertisers, search engine optimization, and
•
hiring writers/reporters.
Hosted nationally featured online sports talk radio show featuring celebrity guests (ex. Mike Stutes, Curtis
•
Marsh, Vince Papale, Sean Weatherspoon, Quintin Mikell, Sean Landeta).
Reported from professional sports games as well as wrote news stories on the site.
•
Maintained financial documents for the company.
•
Sold website and all assets related to Buzz On Broad in April 2012.
•
WEST CHESTER UNIVERSITY CAMPUS RECREATION – Philadelphia, PA
Vice President / Supervisor, 9/2009 to 9/2011
Handled scheduling of all intramural activities, as well as staff scheduling for the events.
•
Implement new promotional strategies for the many sports and recreational activities on campus.
•
Conducted staff meetings to cover new strategies, techniques, and rules.
•
Organized and conducted disciplinary meetings for any intramural participants who were ejected from previous
•
games.
D REW C OHEN
Page Two
EDUCATION
WEST CHESTER UNIVERSITY – West Chester, PA
Bachelor of Science in Marketing, 12/2012
AACSB Accredited Business School
LEADERSHIP AND COMMUNITY INVOLVEMENT
CO-FOUNDER OF THE LANCE PERRY REICH MEMORIAL BENEFIT
Hold annual benefit events, which raise proceeds for Lehigh Valley Hospital Hematology & Oncology
•
Department (Proceeds to Date: $4,300.00). Benefits have music, food, entertainment, and Chinese auctions.
PLATELET DISORDER SUPPORT ASSOCIATION (PDSA) MEMBER
Participate in frequent discussions in many support groups that is organized and supported by other members
•
of the PDSA.
RECOGNITION
WINNER OF THE PDSA AUDI GERSTEIN SCHOLARSHIP
Chosen as the recipient of the Platelet Disorder Support Association’s Audi Gerstein Scholarship for the fall
•
semester in 2009
Scholarship was awarded to a member of the PDSA who shows a strong passion for education and a desire to
•
help others in life
RECOGNIZED/INTERVIEWED BY THE MORNING CALL NEWSPAPER
Interviewed by The Morning Call (Lehigh Valley, PA) in May 2011 about my business endeavor with Buzz On
•
Broad
Story was published in print and in digital form
•
TECHNOLOGY SUMMARY
MS Office (Word, Excel, PowerPoint) Twitter Facebook Mac Windows iOS
SOCIAL MEDIA ACCOUNTS
Twitter: @DrewBCohen
•
LinkedIn: linkedin.com/in/drewbcohen
•
Pinterest: pinterest.com/drewbcohen
•
REFERENCES
Eliot Shorr-Parks – Sports Writer, NJ.com – 267-***-****
Melissa Pavlack – Attorney, Pavlack Law Offices – 610-***-****
Curtis Marsh – Professional Athlete, Philadelphia Eagles – 805-***-****
Contact this candidate