Content Web

STEPHEN YOUNG

*.**@*******.*** stephenyoung.carbonmade.com 917-***-****

WORK EXPERIENCE

**** ****

Senior Copywriter G2

Campbell’s Chunky Soup

● Successfully launched website redesign showcasing NFL spokesmen.

● Wrote and developed Click for Cans promotion, including ad units and web content.

● Created Clutch Kicker, an interactive football game for the website

● Wrote Help Grow Your Soup website for a Campbell’s charity effort which promoted

growing gardens in local neighborhoods.

Merck Pharmaceuticals

● Wrote web content for numerous drugs, such as Emend and Zolinza.

● Helped develop a mobile application called the iChemoDiary that helped patients

undergoing chemotherapy log their day to day symptoms.

● Developed Helping Hands Facebook application that allowed patients to ask for and

schedule volunteers to help with day to day jobs.

● Helped create the Inspiration Quilt on Facebook for patients to document their journey

while fighting cancer.

Wyeth Consumer Healthcare

● Developed web pages, interactive tools and customer relationship marketing materials for

12 brands including Centrum, Advil, Robitussin and Chap Stick.

Proctor & Gamble

● Conceptualized web ideas for the Kraft Kids website.

● Wrote web content and online ad units.

● Developed online utilities promoting the Fit product launch

Jif Peanut Butter

● Developed numerous promotions for Jif including: Most Creative Sandwich Contest and

That’s Why I Choose Jif Contest.

● Wrote rich media ad units featuring recipes, products and promotions.

● Wrote website content promoting new products, promotions and offers.

Smucker’s Ice Cream Toppings

● Wrote My Top Moments web promotion and developed a Photo Collage Facebook app in

support of it.

● Wrote numerous iMedia ads promoting recipes, products and promotional

announcements.

● Wrote Willard Scott’s Birthday Wishes Facebook app.

Pepperidge Farm Goldfish

● Launched the Goldfish website for kids which included games, videos and character

creation.

● Helped develop sister site Fishful Thinking targeting moms and providing numerous

parenting resources.

Pace Salsa

● Conceived web and advertising content for products and promotions.

● Launched the redesign of the Pace website which included a more user friendly navigation

and an easier recipe search feature.

Smucker’s Natural Peanut Butter

● Helped develop the Make a Natural Difference promotion for both mobile and web.

● Wrote and maintained web content and rich media ad units for promotions and new

product announcements.

1996 1998

Copywriter at Compelling Content

Chase Manhattan Bank

● Helped write and maintain chaseyourmoney.com, a site dedicated to informing customers

of the latest services and products.

● Created chase online banners, promotional updates and web pages.

Thirteen/WNET

● Wrote print ads and radio spots for various TV programs, including Great Performances,

American Masters, Nature, Religion & Ethics.

● Created station support materials for a variety of pbs produced programs.

● Created print and radio ads in support of quarterly pledge drives.

EDUCATION

Western Michigan University, B.A.

Major: Advertising

Minor: General Business

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