Design Marketing

PRISCILA ENCARNACION

Interaction & Visual Designer

********.******@*****.*** 718-***-**** cargocollective.com/priscilaencarnacion

SKILLS EXPERIENCE

Sr. Interaction Designer

User Interface Design 09 / 10 - present

McGraw-Hill Education

Art Direction

Web Design

• In conjunction with the UX, product and tech teams, design

Interaction Design

fully-responsive website and tools for the expansion of MHE’s

Mobile App Design Connect web and mobile application.

Responsive Design • Worked with other designers, product and marketing teams to

User Experience Design revamp Connect’s logo and branding.

• Provide designs, specifications, interaction pattern libraries,

Information Architecture

and art direction to new designers and outside vendors to

Wireframing

define overall look and feel of all digital products to have

Adobe Creative Suite 6

similar design approach.

CSS

HTML

Interaction Designer 10 / 07 - 09 / 10

Flash XO Group, Inc (formerly The Knot, Inc)

• Conceptualized and designed web-based editorial initiatives,

EDUCATION such as banners, emails, tools, promotions, social networking

applications, mobile apps, and other materials for internal

brands.

School of Visual Arts

• Acted as creative lead on projects within TheBump.com and

BFA Computer Art

1999 - 2003 WeddingChannel.com.

Web Designer 07 / 06 - 10 / 07

CafeMom.com (formerly ClubMom.com)

• Daily responsibilities included maintaining the brand

integrity of the entire site, creating membership-driving

promotions and sweepstakes, and designing emails and ad

banners for web content pages.

PRISCILA ENCARNACION

Interaction & Visual Designer

********.******@*****.*** 718-***-**** cargocollective.com/priscilaencarnacion

Sr. Web Designer 05 / 04 - 07 /06

Performance Bridge

• Managed and provided art direction to contractors to create

and execute successful campaigns for clients such as Financial

Times, American Express, Fast Company, National Geographic

Kids, Rodale, Regus, Viking River Cruises, and more.

• Responsible for all corporate print, web and multimedia

development, along with the company’s identity and

self-promotional materials.

Jr. Web Designer 08 / 03 - 03 / 04

Synergy6

• Assisted Art Director with various tasks ranging from creating

and maintaining websites for various clients; designing

advertising banners and emails for online marketing

campaigns; producing print media kits for advertisers;

developing and implementing strategic marketing ideas for

online incentives.

Assistant to Art Director 08 / 01 - 12 / 02

Americanbaby.com

• Created web ad units for site and various clients, designed

mock-ups for web pages and client campaigns, updated

website images, and assisted art director/staff in all aspects

of production and marketing for print and online.

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