Sales Security

Russell J. Di Lauri

**** ********** ****. *** *** Arlington, VA 22201 E: *******@*****.*** C: 973-769-

4690

PROFESSIONAL EXPERIENCE:

Marketing and Sales Specialist, LivingSocial, February 2012-June 2012

Managed full sales cycle for multiple markets across the US with lead generation, contacting and

conveying value propositions, closing business partnerships, and maintaining relationships

Used consultative sales skills to assess merchant goals, educate clients and propose a competitive

marketing strategy to generate new customers through the use of social media

Negotiated with CEO’s and Small Business Owners to develop enticing features to increase new client

potential and increase revenue

Provided documentation on new client acquisitions to the operations team to estimate merchant

revenue potential

Communicated ongoing sales activity and account progress utilizing Salesforce

Senior Sales Consultant, Sport&Health, April 2011-January 2012

Actively generates new leads through inventive marketing both in-house and in-community, by

proactively eliciting referrals, hosting club events, and strategically communicating promotions

Consistently exceeds all monthly sales and revenue goals, averaging the most sales in the company last

quarter and being recognized in the Monthly Top 10 and the President’s Club

Creatively designs and initiates incentive programs for current members by offering gift giveaways to

elicit new referrals, and thus new members to grow business

Establishes strategic relationships with local businesses to cross market via Open House events, which

has resulted in the tripling of average daily sales

Leads and trains sales team of five on lead generation, prospect presentations, up-selling/cross-selling,

and strategic closing techniques in order to maximize sales and closing percentages

Manages all corporate and government accounts, and builds off accounts to elicit further business via

health fairs and new hire health and wellness programs

Possesses in depth knowledge of the CSI sales tracking system and leverages the database to track and

engage new leads or prospective members

Physical Security Manager, The Whitestone Group, October 2009-March 2011

Managed the security operations of a multi-tenant Level 4 government facility, which

consists of over 2400 federal employees in 1.5 million sq. ft. of office space

Conducted hiring interviews, procedural reviews, daily inspections, and performance

evaluations

Was responsible for 27 armed GSA security officers, and served as point of contact for all

security measures and procedures to all agencies in building such as FEMA, ICE, and DOJ

Coordinated/facilitated emergency preparedness plans with building management/federal

agencies

Executive Protection, International Training Commission, June 2008-September 2009

Participated in protection details while employed at Atlantic Health Systems for clients such as the

NY Jets, celebrities, political officials and company executives

Completed week-long executive protection camp/training consecutively in June 2008 and June

2009

Security Officer, Atlantic Health Systems, December 2007-September 2009

Provided security/protection to all Atlantic Health employees/visitors

Took on the additional role of a self defense instructor for 50 security officers in Compliance

Direction Takedown, Last Resort Tactics, Situational Awareness, and Verbal De-escalation

Effectively resolved emergency situations in the hospital in a calm yet assertive manner

EDUCATION:

County College of Morris, Randolph, NJ; Associates Degree, May 2006; Major: Criminal Justice

AWARDS:

Presidents Club and Monthly Top 10 – Highest sales in company (Sport&Health)

Distinguished Service Award – Exceptional service (The Whitestone Group)

Passion in Action Award, Assisted saving the life of a man in cardiac arrest (Atlantic Health

Systems)

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