Customer Service Marketing

PAMELA BEHM

**** ******** ***, ***** *****, CA **449 C: 925-***-**** *******@*****.***

Summary

Talented Marketing Research Professional proficient at collaborating with multiple

stakeholders to develop strategic communication plans that align with the company's

business priorities and initiatives.

Highlights

Account management Project management

Direct marketing campaigns Competitive analysis

Accounting and finance Trade shows

Market segmentation Problem solving

Accomplishments

1999 2004 President of Ruby Hill Golf Club Swim Team responsible for the creation

of new summer recreational swim team in the Valley Swim League. Responsible for

cultivating interest and direct mail campaign within gated community of 1000 homes.

Hired swim coaching staff, overseeing all swim meets, collections of fees, league liaison

and all team/league/parent/club communications.

2010 Marketing Research Project at UCSC Silicon Valley Extension

Included development of on line survey through Surveymonkey.com, email requests for

recipients to take survey, comprehensive report, Power Point and presentation of survey

findings.

Experience

Marketing Internship Feb 2010 to Jan 2011

Start Up Inventory Control Loss Prevention San Jose, C A

Specific duties included: competitor comparison profile report, development of three

year marketing plan and budget for print/web advertisement based on editorial calendar

issue content, research and evaluate trade show opportunities, evaluation and

recommendation of telemarketing firms which would best fit company objectives.

Assisted with two Bar and Nightclub trade shows in Las Vegas. (Budget spreadsheet,

booth staffing, trade show contracts, collateral materials, employee protocol manual for

trade show, employee apparel, hotel and air reservations, etc.) Development of

Corporate trade show manual. (Comprehensive how to manual.)

Credit and Collection Supervisor Jul 1985 to Jul 1988

Westinghouse Electric Corporation Detroit, MI

Review and supervision of new and existing accounts throughout district of 7 branch

locations (Michigan and Ohio). Supervision and support for district collection personnel.

Customer field calls for all 7 branch locations.

Customer Service/Billing/Purchasing Jun 1983 to Jun 1985

Nicholas Plastics Grand Rapids, MI

Account billing, raw material purchasing and inventory, customer relations.

Education

Marketing Management Program 2010

UCSC Silicon Valley Extension Santa Clara, CA, USA

BBA, Business, Marketing 1983

Grand Valley State University Allendale, MI, USA

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