Customer Service Administrative Assistant

Luisa F. Martinez

** ******* ***. ***** ******, FL 33134

305-***-**** (cell) . ******.********@*******.***

Career objective

To obtain a Management position that utilizes the achievements, skills,

strategic thinking and leadership abilities that enable me to consistently

exceed in a growing organization and to provide competitive market

positioning and branding.

Professional Experience

NBC Universal/Telemundo Miami, FL 2011-Present

Primary Research Analyst

* Responsible for coordination and execution of primary research

initiatives such as focus groups for upcoming novelas or strategic company

goals

* Assist with the development of questionnaires and moderator guides to

ensure research objectives are met

* Responsible for acquiring client's (both internal and external) approval

on design and final sign-off

* Complete a thorough data analysis at the conclusion of each study;

develops reports of the findings that clearly communicate results

* Serve as a liaison between the company and research vendors/partners

NBC Universal/Telemundo Miami, FL 2007-2011

Marketing Coordinator

* Create marketing plans and overviews for all telenovela and show

productions, including Telemundo's most successful production to date, La

Reina del Sur.

* Collaborate in the planning and execution of nationwide Network and local

station consumer events for telenovela launches, specials such as the Latin

Music Billboards Awards, soccer games, and major events such as multi-

market tours. Responsible for creating budgets for all events and

promotions; manage relationships with vendors for premium and collateral

ordering, processing and distribution, co-develop newsletters and materials

for consumers and oversee successful implementation of Telemundo brand.

* Develop and manage a wide range of marketing tools, including

promotional materials and direct-mail pieces.

* Define and evaluate product marketing collateral, programs, and

analyses.

* Supervise all staff activities during consumer events.

* Support all emerging business opportunities such as Licensing &

Merchandising, social media and all off- air marketing initiatives that

promote Telemundo properties via radio, print, mobile and on-line.

* Manage ongoing relationship with Telemundo's creative department. This

includes coordinating meetings, managing approval process, disseminating

project updates to departments with creative needs, tracking flow of

creative projects and making sure deadlines are met.

NBC Universal/Telemundo Miami, FL 2005-2007

On Air-Promotions Coordinator

Prepare/maintain monthly promotions production order and communicate via e-

mail to producers and other constituents.

Generate rack numbers, process tapes and deliver to Master Control, and

maintain promo vault by storing ingested tapes for easy access and

retrieval.

Create daily reports such as feed and exceptions list by cross-referencing

OSI-generated report with transfer sheets and obtaining replacement spots

from Sr. Planner. Communicate all reports via e-mail to appropriate people

and place hard-copy in daily log binders in Master Control.

The Bold Look Miami, FL 2004-2005

Administrative Assistant

Performed general administrative duties for the VP of Sales. Key

responsibilities included clerical duties, sales assistance, design of silk-

screening and embroidery, purchase ordering and accounting

Collaborated with Customer Service Department to expedite all customer

concerns

Maintained and updated files for source documents and records

Qualifications Profile

Proficient with Microsoft Based Programs (Word, Excel, Power Point, Etc)

Bilingual, fluent in Spanish. Strong written and verbal communication

skills.

Education

2008-2010 Nova Southeastern University Davie,

FL

Masters in Business Administration

2005-2007 Florida International University Miami,

FL

Bachelors Management/ Business Administration

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