Sales Manager
Resume:
Benjamin Dela Cruz
SEO, SEM, Business Developer - WebByLine, LLC
Fremont, CA
***********@*********.*** - 209-***-****
SEO & Web Analytics Manager, Corporate Solutions
Benjamin Dela Cruz
Cell: 209-***-****, eFax: 925-***-****, Email: ***********@*********.***
URL: www.webbyline.com
Online Core Competencies and Strengths: SEO
• Extensive knowledge of search engine optimization (Keyword Managing, Site Auditing, Page Ranking,
Backlinks management, Directory Submission, Search Engine Saturation).
• Google and Bing/Yahoo Analytics (Monitoring Realtime, Audience, Demographics, Ads, Content, Traffic,
Conversions).
• Google and Bing Webmaster tools (Configuration, Sitelinks configuration and Sitemaps generation, Fixing
Crawl Errors, Indexing URL, Analyze Search Queries,, Search Keywords, monitor Internal and External Links,
apply HTML Improvements)
• Optimizing and improving Websites structures improving Meta descriptions, Title tags, Image title tags.
• Updating websites pages for relevancy and for easier to navigate optimizing content.
• Content editor Adobe Dream weaver CS5.5. Graphics editor Adobe Photoshop
• Social Buzz Management, monitor social signal recorded on Analytics.
• Analyzing Organic Search Algorithm then test and apply improvement on SERP.
• Monitor the continuous SEO changes, monitor Panda/Penguin filters.
Online Core Competencies and Strengths: SEM/PPC
• Google Adwords for PPC Campaign (Keyword management, Traffic Estimator).
• Managed campaigns budgets
• Internet marketing programs: including organic search optimization, blogs implementation, paid search
marketing.
• Advertising on Social media networking sites.
• Organic Search winning keywords management for SERP
• Assisting in tracking important Marketing KPI's
Current Projects: e-Commerce Online Stores and Social Media
• DandlePets.com - Online Store for Pet supply
• 3bebe.com - Online Super Store with Multi Vendor support Global Marketplace
• KelayShop.com - Online Store offering Apparels
• KelayStore.com - Online Auction Marketplace
• MusicVideoShare.com - Social Media site with Super Store plugin.
WORK EXPERIENCE
SEO, SEM, Business Developer
WebByLine, LLC - Fremont, CA - 2012 to Present
Main Responsibilities
• Significantly improved SEO (Search Engine Optimization) for web resources.
• Paid placement on Google (SEM)
• Business profile optimization on Google+ Local and Yahoo Local
• A verified listing in local search is where the business owner claims its location creates and enhances profiles
on Google+, Bing, Yahoo.
• Proposed new internet marketing strategies - Provided leadership and guidance to search-engine marketers
• Developed ways to significantly improve web content, create on-page and off-page optimization, website
design and technical adaptation.
• Designed detailed feature specification documents to improve the website and various online projects.
Analyzed and reported web analytics performance - Give relevant recommendations and advised adjustments.
• Content Management System (Wordpress, Joomla, Drupal, SocialEngine4.xx)
Realtor/Sales Associate
Atlantic & Pacific RE - Modesto, CA - 2005 to Present
Clients: Bank of America, Chase, GoodmanDean, Precision AMC
• B2B Account Development with Banks, Lenders in acquiring REO Properties.
• Developed and managed campaigns internet marketing programs: Localization, client online awareness.
• Social Media campaign - Created and maintained social media profiles: Face book, LinkedIn.
SEO, SEM, CMS Developer
BMD Cloud Computing - 2010 to 2012
Main Responsibilities
• Significantly improved SEO (Search Engine Optimization) for web resources.
• Web Design and Development, offering services that relies on the top CMS tool being used (WordPress,
Joomla, Magento, Drupal). With custom designs based from your requirements Business profile optimization
on Google+ Local and Yahoo Local
• Developed ways to significantly improve web content, create on-page and off-page optimization, website
design and technical adaptation.
• Designed detailed feature specification documents to improve the website and various online projects.
Analyzed and reported web analytics performance - Give relevant recommendations and advised adjustments.
• Content Management System Application design.
Business Developer
Lifeview, Inc - Fremont, CA - 2000 to 2005
Main Responsibilities and achievements:
• Mexico - Developed business relationship between Lifeview, Inc and Retail Chain store Smart Center Mexico
ordering 500 units per items per month. Smart Center Distribute to small retail stores and Mexican Government
offices. Simultaneously, develop business relationship with Ingram Micro Mexico to carry Lifeview, Inc. TV
Tuner cards and Scan Converters surpassing my personal quota by 100 % monthly.
• Established business relationship with Army and Air Force Exchange Service, adding at least 3 sku's of
Lifeview products. Working closely with Bob Woyciesjes AAFES Buyer to effectively monitor and increase
Lifeview products sales.•
• Established business relationship with Fry's Electronics. Work closely with Fry's Electronics Marketing
department to increase sales volume of Lifeview Products. Fry's Electronics added another 300 units per items
per month sales for Lifeview.•
• Lifeview products were at Ingram Micro USA, I'm working with Linda Aggazzotti and Shelly Anne Rein of
Ingram Micro USA for Lifeview, Inc. products PDA accessories and TV Tuner Card. Business. Ingram Micro
USA has added an additional 300 units per items per month surpassing my quarterly quota annually.•
• Visited CompUSA in Dallas Texas to meet with Nate Mallad to develop business for Lifeview, Inc PDA
Accessories and establish product testing for TV Tuner card.•
• Developed business relationship with Mobile Planet for internet and Catalog Sales Avenue. Mobile planet was
one of my biggest Internet and Catalog reseller until purchased by another giant Internet and Catalog reseller
which is Expansys.com providing products globally. The business relationship continues with Expansys.com
which added another 10% percent growth in sales of Lifeview per month.•
• Placed new products at Tiger Direct in North Carolina for Internet and Catalog Sales Avenue. The presentation
was very successful, Tiger Direct decided to carry Lifeview TV Tuner Cards, PDA Accessories and USB TV
Tuner devices.•
• Established business to business bundle products with HP Company, bundling Lifeview PDA gadget Fly
Jacket to enables HP PDA to have the capability of TV output and presentation application using IA software.•
• Established business to business bundle products with Dell Computer to bundle Lifeview USB TV Devices
with Dell Laptops and Notebooks.•
• Online Store Manager: Update product information's, create online ads campaign.
• Annual Presentation in Las Vegas CES trade shows
National/International Sales Manager
AiTech International, Inc - Fremont, CA - 1997 to 2000
Main Responsibilities and achievements:
• B2B Account Development.•
• Online Store Manager: Update product information's, create online ads campaign.
• Consultative Selling. Product Presentation. Financial/Business Analysis
• Customer Retention.
• Sales/Technical Training
• Contact Negotiation. Pricing Strategy. Closing Techniques.
• Setup Sku's in Retail Chain stores such as Fry's Electronics, Best Buy, Comp USA. Distribution Channels
such as Ingram Micro, Tech Data. Online and Catalog stores such as Provantage.•
• Setup business International channels: Mexico, Brazil, Venezuela.•
• Visiting existing and new prospect clients for new Products presentation.•
• Annual Presentation in Les Vegas Comdex trade shows.
EDUCATION
Bachelor of Science in Electronics and Communication Engineering in Electronics and
Communication Engineering
University of the East
SKILLS
Rank pages on SERP (Organic), TCP/IP expert, e-Commerce
LINKS
http://musicvideoshare.com/blogs
http://www.linkedin.com/profile/view?id=31529161&trk=nav_responsive_tab_profile
http://www.webbyline.com
ADDITIONAL INFORMATION
Website Development Projects:
http://www.3bebe.com - Online Super Store Global Marketplace with Multi-Vendor support
http://www.DandlePetes.com - Online Store for Pet Supply
http://www.KelayShop.com - Online Store offering Apparels
http://www.MusicVideoShare.com - Social Media with Online Store, Blogs, Videos
Contact this candidate