Sales Oracle

Chris Rigatuso @crigatuso

Analytics, Metrics, Data, Marketing, Strategy, Visualization

**@*********.***

Summary

Connectionist, analyst, strategist, platform product designer with a mindset of competitive advantage and future

firm capabilities. I have passion for combining innovation in product platform, data acquisition and usage,

metrics reporting and analytics for delivering growth in value and trust between our customers; their customers,

and their various stakeholders. I provide integration of cross-functional, and cross-industry points of view into

technically accurate requirements. Doing so from prior experience in finance, market strategy, user experience

and software engineering.

Specialties: Defining performance metrics, strategy, business plans, software and internet architectures,

acquisition synergies models, valuation models. Data architectures for knowledge management, intellectual

capital, strategy formulation and execution. Activity based costing methods, Balanced Scorecard and dashboard

design methods. Agency stuff like ideation, emotional connection, core compelling ideas, relationship

management, coherent project management.

Experience

Director of Analytics (consultant) at BandPage

December 2012 - Present (6 months)

Defining future capabilities in the area of online music, social media, and relationships between diverse

constituencies in a complex and dynamic ecosystem. Big Data and medium data. Lot's of music.

2 recommendations available upon request

Founder, Board of Directors at Daring Audio

2010 - Present (3 years)

Daring Audio is boutique Bass effects pedal company. We use premium grade components, original circuit

designs and state of the art controls to achieve unique, versatile, stage worthy gear for professionals.

Designed and hand made in San Francisco, USA.

Board of Advisors at Adigami

February 2010 - Present (3 years 4 months)

Adigami's product is an online marketing and web analytics web service API and data management platform

for fast implementation of marketing and advertising analytics. Also they provide fast integration of custom

dashboards. If you are going to roll your own; do it fast. Save $100K.

Founder, Board of Directors at Skyfollow Consulting Group (SCG)

October 2008 - Present (4 years 8 months)

Skyfollow Consulting Group maintains periodic advisory relationships with a variety of technology and

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media companies. Services include market strategy, branding, big data generation, filtration, utilization.

Decision theory, data representation, visual design.

4 recommendations available upon request

Director of Sales (consultant) at Metamarkets

February 2012 - September 2012 (8 months)

Metamarkets’ mission is to democratize data science by delivering powerful analytics that are easy and

intuitive for everyone. The company’s leading-edge analytics platform delivers real-time insights on

web-scale data in a way that is fun for users. Customers are able to get started quickly and scale easily using

Metamarkets’ cloud-based solution.

Metamarkets is headquartered in San Francisco. Additional information can be found on the company’s web

site at www.metamarkets.com.

1 recommendation available upon request

Director of Enterprise Accounts (consultant) at Efficient Frontier

August 2011 - January 2012 (6 months)

Improved analytics reporting and defined "Facebook Application Lifecycle" for understanding the trajectory

of fan interest per Page per App. Defined and sold new services for enterprise clients solving specific

problems and pains originating in staffing, scheduling and capabilities for social media execution, campaign

and application design and analytics. Worked with finance to up-level cost metrics, pricing, process

definition and reporting.

President, CEO, Co-founder at Adacube Inc (formerly Stealth Analytics)

October 2007 - April 2009 (1 year 7 months)

Adacube built the first unified Display and Search marketing visual performance reporting tool, before this

became mainstream. Interactive flash-based dashboards with slider controls (before advent of HTML5).

Created the initial architecture, data model and display techniques for Advertising Analytics on Demand.

Created investor materials and led all VC negotiations and discussions. Performed competitive analysis,

customer requirements, and customer facing demos. Created differentiation with Agency-wide cross media

consolidated reporting for online advertising campaign results.

President at Skyfollow Inc

December 2005 - September 2007 (1 year 10 months)

Research and investment in areas of Media, Entertainment, strategy consulting, and business planning.

6 recommendations available upon request

Director of Business Development Business Intelligence at Oracle Corporation

June 1998 - November 2006 (8 years 6 months)

Business intelligence (BI) and Corporate Performance Management (CPM) Product and Architecture

presentations to large strategic customers. Marketing Business value and technology whitepapers for Oracle

products and partner consulting firms. Definition of strategy and performance metrics for customers goals.

Sales training for account reps on selling analytics and negotiating pricing and value-based pricing.

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Targeting prospects based on financial metrics, industry, and spending initiatives. Driving sales cycles with

the customized value proposition, presenting, demo creation and execution, and executive approval process

for specific feature / release requirements. Product launch co-ordination for international release and field

office sales events and customer events. Mining the customer database for cross-sell and up-sell initiatives

within Oracle.

14 recommendations available upon request

Corporate Finance Associate at SoundView Technology Group

July 1997 - August 1998 (1 year 2 months)

• Participated in IPO drafting prospectuses emphasizing technology product and market positioning for

maximum differentiation and SEC disclosure.

• Researched, presented and modeled M&A proposals and fairness opinions for client corporations. Qualified

potential acquirers for M&A clients and created and presented offering memoranda to prospective acquirers.

• Proposed cost and revenue synergies for financial merger models as a function of product, technology and

distribution strategies between acquiring and target firms.

• Performed valuation analysis focusing on operating ratios, reviewed and enhanced business plans.

1 recommendation available upon request

Software Performance Engineer at Sun Microsystems

1988 - 1991 (3 years)

Designed human factors studies on operating system performance and release criteria. Design and coded first

real time real time memory page monitor solution for diagnosing reasons for performance problems in Unix

workstations under memory contraints with variety of user applications running.

Projects

PR Strategy, RFPs, selection committee

June 2011 to July 2011

Members:Chris Rigatuso @crigatuso

Define market segments and target companies for social media, gaming, mobile applications for NOSQL

database InfiniteGraph. Select invitation list for PR firms. Author RFP and selection criteria and do invites

and negotiations with firms. Defined developers contest rules and prizes for new sample application

submission.

Skills & Expertise

Social media strategy

Stakeholder Relations

Marketing Communications

Business Planning

Intellectual Capital

Business Strategy

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Strategic Partnerships

Social Media Marketing

Strategy

Competitive Analysis

Stakeholder Management

Product Development

Start-ups

Enterprise Software

Analytics

Business Intelligence

Entrepreneurship

Management Consulting

Venture Capital

Education

University of California, Berkeley - Walter A. Haas School of Business

MBA, Finance and Strategy, 1995 - 1997

University of Minnesota-Twin Cities

BS, Math & Computer Science, 1980 - 1985

Activities and Societies: ACM, IEEE, Combinatorial Algorithms focus

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Honors and Awards

Developed the first Human Factors Release Criteria for Sun Microsystems (SunOS) prior to Solaris

Developed the first real time memory performance monitoring tool for Sun Microsystems, which became

Sparkworks tool.

Developed the first Object Database training course for UC Santa Barbara Technology extension program, as

adjunct faculty.

Author of "Social Media Sensing"

Personally authored solution selling marketing / PR collateral white papers:

• Aligning Strategic and Operational Planning with Scorecards

• Project Portfolio Analysis for Internal IT

• Strategy-Focused Business Planning, with bscol.com

• Corporate Governance: A Balanced Scorecard Approach, with bscol.com

• Customer Profitability in the Communications Industry

• Scenarios Modeling in Activity Based Costing

• The Oracle Integration of General Ledger to Activity Based Management

• Improving Product Cost Accuracy

• Oracle Time and Labor integration to ABM

• Why Manufacturers Stumble on the Internet

Interests

Strategy, Analytics, Business Intelligence, Adaptive Pattern Recognition, Topology, Metric Spaces, Hilbert

Space, Continuum hypotheses, Multivariate Statistics, Skiing, Advertising Theory, Category Theory, Dashboard

& Scorecard Design, iNfoRmAtioN aRcHiTecTure, ROI models, Astronomy, Physics, Bass Guitar, Speaking

and Performing in large public spaces.

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Chris Rigatuso @crigatuso

Analytics, Metrics, Data, Marketing, Strategy, Visualization

**@*********.***

28 people have recommended Chris

"Chris is a very intelligent and competent professional who helped us gain a number of valuable insights

during the analytics project he managed for BandPage. He is also very likable, which helped him work

effectively with colleagues across the organization -- a key to the successful development of mission-critical

analytics and reports."

Jeff Amann, President and COO, BandPage, Inc., managed Chris indirectly at BandPage

"Chris worked directly with me at BandPage and while he was here helped shed light on complex analytical

issues, work through difficult statistical reporting, and give advice on big data solutions. He also has a great

attitude, is easy to work with, and has inspired insight on many topics."

Christopher Tholén, CTO & VP Engineering, Founding Team, BandPage, managed Chris at BandPage

"We hired Chris to perform market research and determine market fit for a new product. Chris has tons of

energy and showed great strength in researching emerging markets for technology layers. He is also a natural

at product naming and determining go to market techniques. His findings and reports helped us understand

the market and where we could use our strengths to position a new offering."

Brandon Allgood, was Chris's client

"Chris has been a dedicated and hard-working member of our advisory team since 2009. He has been

immensely helpful in introducing us to agencies wanting to improve their analytics strategy, as well as VC's

and other potential clients. He's also been instrumental in helping us iterate new versions of the product both

from user interface, dashboard, and alternative business models. Chris is passionate and tireless and is

constantly thinking of ways to help our company succeed. Aside from being a trusted advisor, he has become

a good friend."

Cyrus Ghalambor, Founder & CEO, Adigami, managed Chris at Skyfollow Consulting Group (SCG)

"I have had the pleasure of working with Chris on several executive conferences. Chris brings a wealth of

knowledge on important business topics such as corporate performance management (CPM), Sarbanes-Oxley,

and analytics. Also, when it comes to social media, he is a reliable subject matter expert."

Henry Killackey, Jr., PHR, Owner, Global Institute for Management, Inc., was with another company

when working with Chris at Skyfollow Consulting Group (SCG)

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"Chris and I have worked together on multiple projects and he has repeatedly demonstrated a valuable

combination of strategic perspective, quantitative acumen and creativity. He draws from a wealth of

experience with broad importance to identifying and capitalizing on market opportunities. His keen intellect

is fueled by sincere enthusiasm for new ideas and solving thorny problems. He is a welcome thought partner

and advisor."

Matthew Nelson, was Chris's client

"As a consultant, Chris helped us architect a digital media sales strategy and contributed to our marketing

efforts. For example, he designed and helped lead our selection process for a new PR agency. As an

experienced analytics platform user, he provided valuable feedback on design alternatives, features and

usability as well as specific recommendations to the product team. Chris works well across sales, marketing,

and product development, and as such, I strongly recommend him for early stage companies seeking a

balance of experience and talents in one person."

Michael E. Driscoll, Co-Founder, CEO, Metamarkets, managed Chris indirectly at Metamarkets

"Chris worked for us at Numerate to help us explore new product opportunities. Chris brought boundless

energy and creativity. He had lots of great ideas which he communicated clearly. He followed up by doing

the initial market research and competitive analysis. These efforts were thorough and well thought out. We

benefited significantly from Chris's efforts and I hope to do so again in the future."

Nigel Duffy, was Chris's client

"I have known Chris from his Oracle Analytics days, and was happy to hear about his new firm Skyfollow

Consulting Group. While I was with Ingres, Chris and team performed a research project for us using Social

Media public data sets, to uncover multiple uses by consolidating that text data for B2B marketing and

selling. Beyond just a marketing campaign focus, we also found ways to mine those reports for innovation

and customer preferences and pain points. We found out that some of our supposed hot topics were in fact

cold, and that many functional changes and integration points could be explored with a social media sensing

process. Chris is always on the cutting edge of analytic tools and methods for strategic goals, I look forward

to working with him again."

Doug Harr, CIO, Ingres Corporation, was with another company when working with Chris at Skyfollow

Inc

"Chris is a highly focused business man who attends to detail and has a talent for looking at the whole picture.

He is excellent at delegating details that might otherwise slow down the process. It was a pleasure to work

with him."

Patty Connolly, Realtor, Real Estate Associates, was a consultant or contractor to Chris at Skyfollow Inc

"Chris contributed to ClearlyBest in a major way when it came time to analyze and adjust our positioning in

the marketplace. He was constructive, thoughtful, and had solid logic behind each recommendation, many of

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which were incorporated into our business plan. Chris is a team player, and he has a strong voice arguing for

clarity and simplicity when discussing complicated issues. He adds value by reflex, by active contribution,

and by steering the discussion to a concensus. I recommend him without qualification to anyone needing his

advanced marketing skills and understanding of the consumer."

Robert Dolezal, Chairman, ClearlyBest.com, was with another company when working with Chris at

Skyfollow Inc

"Chris advised and provide needed clarity on critical steps necessary for important milestones. His absolute

fearless and honest assessment has led to vast gains and measurable improvement in meeting near term goals

for our company. We look forward to continued productive relationship."

John Nardo, was Chris's client

"As VP Sales and Marketing at Jazillian, we met through an opportunity to help each other on a specific sales

consulting project. Chris operates with integrity, is straightforward and follows through on milestones and

objectives. His industry connections and insight were extremely valuable in shortening our project cycle time.

Together, we quickly outlined the project, defined the strategy and tactics to make it happen, and then

proceeded forward to a successful completion in a couple months. It was a pleasure working with Chris. We

are looking for opportunities to work together again."

Steve Ghareeb, was Chris's client

"I have worked with Chris for 5 years as a colleague. Chris has great insights connecting shareholder value

creation, process efficiency, and working within the constraints of living breathing human political

organization. He is strategic, but patient, clear, decisive, focused, and creative. He always comes up with

innovative ideas and solutions. He leads by obtaining your buy in voluntarily, and appealing to logic and

showing you the picture as it pertains to your goals. Chris has helped me many times and continues to be

valuable partner and colleague. His business writing, speaking, salesmanship are superb."

Sergio Segal, Director, Applications Global Sales Support, Oracle, worked directly with Chris at Oracle

Corporation

"Chris is an amazing resource for any business that is trying to get out of the box. His strong background in

technology blended with his unique ability to understand customer and market needs is a one-two punch you

must have. He also brings creativity and innovation to ensure both your stategy and execution are noticed and

remembered. A truly great asset!"

Fred Studer, Group Vice President, Applications Marketing, Oracle Corporation, managed Chris

indirectly at Oracle Corporation

"Chris Rigatuso was an outstanding partner of mine at Oracle. When it came to building a business case or a

value statement to our customers, he was outstanding. Chris consistently showed a great deal of initiative and

self motivation which is key to a successful sales effort. His professionalism and friendship were very

important to my success while I was in that role at Oracle."

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Dean Weede, Prinicipal Sales Consultant, Oracle, worked with Chris at Oracle Corporation

"Chris combines his IT and Business skills to translate client needs into meaningful applications. An

energetic and dedicated leader. It was a pleasure to work with him on several projects. / JZ."

Jaime Zuluaga, Senior Consultant, Oracle Corporation, worked directly with Chris at Oracle

Corporation

"Chris is analytical and thoughtful in crafting his deliverables. His work always reflected his thought

leadership. He is both, technology and business savvy, giving him the ability to bring both perspectives to his

work. We also worked together on the content and delivery of several conference session presentations, and

Chris' contribution was always right on target."

Jagdish Mirani, V.P. Product Management, Business Objects, worked with Chris at Oracle Corporation

"Chris is a hard-working, creative, and effective communicator that is well respected by those he has worked

with. I hope to work with him again soon"

Joe Thomas, Sr. Product Director, Business Intelligence Applications, Oracle Corporation, worked with

Chris at Oracle Corporation

"Chris is a pleasure to work with; he always keeps a focus on the target at hand and does not allow people to

distract him from that target. Whenever we have worked an opportunity together, I always left the situation

with a renewed respect for Chris intellect and perspective. Chris is equally at home orally or in print,

articulating the value proposition, focusing on key differentiators, and positioning to the client how this

solution brings value - both in the short term and the longer term. Chris also was quite effective in working

between groups, opening new avenues between our global group and various product teams. This allowed our

team to remain the critical link in communicating the message to ensure appropriate sales cycle execution."

Gary Beach, Solution Architect, Oracle Corporation, worked directly with Chris at Oracle Corporation

"I have worked extensively with Chris in the past. Chris' enthusiasm, attention to detail, knowledge of

technology and professional demeanor all stand out in my mind. I would unconditionally recommend Chris

for any future endeavor."

Michael Ger, Senior Director, PLM Solutions, Oracle Corporation, worked directly with Chris at Oracle

Corporation

"I have known Chris and worked with for a period of over 8 years, in the area of Business Intelligence. Chris

is very professional and open in his approach, and works very well across teams, to achieve the overall

objective. He is a great asset to work with, and I wish him all the best."

Hal Kazi, Group Product Manager - Business Intelligence, Oracle, worked with Chris at Oracle

Corporation

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"I had the pleasure of working with Chris for several years on a variety of projects. He has demonstrated an

excellent breadth and depth of knowledge. Not only is he well versed in a number of Oracle Business

Intelligence Applications and tools, he also understands the practical functional areas of business as well. It

was truly a pleasure working with Chris and I hope to do so again in the future. He would be a real asset to

any organization."

William Giovinazzo, PMP, MBA, Business Development Analyst, Oracle Corporation, worked with

Chris at Oracle Corporation

"Chris was an outstanding evangelist for Business Intelligence products of Oracle and worked hardly with me

to spread its value oriented thought into people in my region. Without losing to understand the reality which

on-the-ground people are facing everyday with customers, he successfully convinced people to have strategic

view as well as on the way how to implement it into everyday work of selling products."

Tatsuhiko Suekane, Sales Consulting Senior Manager, Oracle Corporation Japan, worked with Chris at

Oracle Corporation

"Chris was widely recognized as a very senior, subject matter expert in Oracle's CPM (Corporate

Performance Management) and Business Intelligence solutions. Chris was consistently called on to present

solution-oriented information to large scale, high value customers in both onsite meetings (globally) and

corporate visits to Redwood Shores."

Glen Leslie, Principal Solution Consultant, Oracle Corporation, worked with Chris at Oracle Corporation

"I worked with Chris at Oracle (2000-03),where we targetted specific industries for strategy and analysis

applications. Chris was always full of ideas, able to generate new content, with a lot of depth and quality to

address executive concerns in these areas. I enjoyed working with Chris, knowing that he's capable

contributing at high level with specific analysis challenges and reporting goals."

Stephen Newell, worked directly with Chris at Oracle Corporation

"Chris has been solidly reliable in all my working interaction with him in Business Intelligence systems

implementations. He is insightful and visionary in the development of the product suite and has been keen to

work collaboratively and take new ideas on board. I would thoroughly recommend him as a business partner."

Claire Cooper, was with another company when working with Chris at Oracle Corporation

"Chris brought superior analytic skill and a deep knowledge of the software and internet infrastructure spaces

to SoundView's Corporate Finance team. A CEO at a prospective M&A client offered that the strategic

considerations piece that Chris had authored for the company was the best he had seen."

Phillippe Wallace, CFA, Vice President, Investment Banking, SoundView Technology Group, worked

directly with Chris at SoundView Technology Group

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Contact Chris on LinkedIn

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