Project Manager Marketing

LEVENT AKAYDIN

Phone : 818-***-****

**** ****** **. *** ******* 90065

*************@*******.***

PROFILE

A result-driven, analytical and enthusiastic executive. Strong collaborative leadership style combining

strategic thinking with pragmatic decision-making. Proven focus on building teams through open

communication and dedication to efficiency. Excellent ability to work with and integrate people from

different backgrounds.

WORK EXPERIENCE

Sonic Automotive Acura 101 West Calabasas, CA Feb 2012 – Apr 2013

Marketing, Sales Professional www.acura101west.com

Bloomingdale’s Century City Los Angeles, CA Sep 2010 – Jan

2012

Sales Professional www.bloomingdales.com

Playback Music Sound and Lighting Production Jan 2005 – Jun 2010

Event Project Manager www.playbackmusic.com

Responsible for a team of 140 people. Established the company as a project manager.

Managed the public relations and event management departments in synchronization with client needs,

worked with major corporate firms to prepare strategies, plans and budgets on PR and organizational

activities. In recent years worked mostly on national level merchandising projects.

Sony Music, Event Supervisor for the concert of Gloria Estefan June 2008

Senior Manager Event project Business Planning, Event management, Marketing &

Advertising/Corporate. Sony Music Responsible for a team of 75 people

Gloria Estefan concert production for Sony music in Istanbul

Alan Parsons Project concert production in Istanbul

Abba concert production in Istanbul Turkey

Roger Waters Istanbul concert production

Deep Purple Istanbul concert production

Formula 1 sound and lighting production

Vodafone telecom lighting show on the Istanbul Bosphorus bridge

Fenerbahce sports club 100-year old Stadium event production in İstanbul

PUBLI-GRAPHICS international Advertising Agency Jan 1996 – Dec

2004

Creative Event Project Manager

Established the event management department for a Multi-National Ad Agency

and coordinated the team of executives for annual planning, coordination and organization of

various corporate events and celebrations

Clients:

Master Card, Citroën auto, Honda, Sony, Hewlett Packard, Ekinciler Foreign Trade, Casio, Mitsubishi,

Panasonic, FB Sports Club, Interline Telecom, Radio 2019, Swatch

- Has established strong collaborative partnerships with the Corporate Industries to pro-actively

anticipate their analytical needs and deliver on them.

- Has led and coordinated the development of key strategic presentations for the Advertising Group

addressed to the Senior Leaders of the Company and the Segment.

- Has supervised and delivered major analyses and recommendations on priority projects for the

Segment: Master Card, Sony, Panasonic, Honda, Citroen, HP, Casio, Calvin Klein, DKNY, Reebok,

Swatch, Lee, Falken Tire.

- Co-leads the Marketing Effectiveness Initiative, with the Entertainment Marketing Group.

Initiative aims to redesign the approach to the business and the processes of the Advertising

Marketing Organization. With the support of a cross-functional team including all the Marketing

disciplines, my group is leading the initiative composed of several streams of work: clarify Marketing

Effectiveness objectives, build a new business metric hierarchy, redefine and track the relevant

metrics, redesign the processes, and ensure full project coordination

MASTER CARD : National level merchandising project targeting 150.000 members of MasterCard

- Responsible for the 7YP, new products event project., budget, forecast and closing process as

well as for analytical and transversal reporting (by line of activity, website, site, etc.)

- Provides systematic analytical support to business partners.

- Actively supports and contributes to key decisions, such as long term strategy, process redesign and

improvement of resource allocation based on project prioritization and cost optimization.

- Elaborates business and strategic presentations addressed to Segment Senior Management regarding

business goals and general organization, as well as major business cases.

- Provides long term forecast revenue analysis and recommendations

Reebok Jun - 1991 – Dec 1995

Advertising Manager

Established the company as a Advertising Manager

Cen & Grey Advertising Agency Feb - 1989 - Jun 1991

Account Executive

Nike, Pirelli, Visa

EDUCATION

Heinrich Heine University, Dusseldorf 1985 - 1989

B.A./Bachelor’s degree in Advertising

Burhan Felek High School Istanbul 1977 - 1984

ADDITIONAL INFORMATION

Languages Turkish: Mother tongue, English: fluent, German: fluent

Computer skills MS Office, Photosuite,

Interests History, Photograph, Sound and lighting design, Travel, Hiking, Ski, Basketball and Tennis

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